Ashley Cook Email & Phone Number

Richmond, Virginia Area

Richmond, VA

• Practices as an advanced usability researcher, analyst, and designer, focusing on challenging or strategically critical deliverables, applying a broad set of user-centered research, design and evaluation methods.
• Mentors team members, individually and collectively, to continuously improve the individual’s and team’s ability to produce better user experiences.
• Identifies usability goals with stakeholders and development teams for the purposes of strategically selecting appropriate usability design and evaluation methods to accomplish goals.
• Serves as a consultant and liaison to stakeholder and software development teams throughout IT product lifecycles, coaching through the tradeoffs with technology, resources and software development methodology to.
• Works directly with key stakeholders and executives to identify and align business and software product goals with user needs to deliver valuable user experiences and optimal business value.
• Facilitates decision making for prioritization of software product features by identifying interdependencies, mapping those to user needs and development constraints, and thereby establishing and maintaining a roadmap.

• Selected Clients: Veteran Health Administration (Human Factors Engineering), Environmental Protection Agency (ENERGY STAR, Superfund, Automated System Security Evaluation and Remediation Tracking System), Office of.
• Led a team of 7 engineers (at varying levels of expertise) and managed the execution of approximately 1200 usability research, evaluation and design projects of varying levels of complexity employing a wide variety of.
• For each project, led the team in proactively identifying, defining and prioritizing high-value UX research opportunities that align with key business strategies and objectives.
• Ensured my team members proactively partnered and directly integrated into agile delivery teams to confirm the right research methods were leveraged at the right time in the delivery process to maximize value.
• Coached my team in communicating UX research findings and insights in a clear, concise, and compelling manner that was tailored to align with organizations’ needs and focus.
• During this time, my team published 8 academic articles or posters and presented at various conferences including the Human Factors and Ergonomics Society (HFES) and Healthcare Information Management Systems Society.

Warrenton, VA

• Responsible for designs of user experiences for a variety of Internet sites (e-commerce, informational and transactional) and Intranets as well as web-based applications.
• Planned and conducted usability testing for an Internet site. Identified, analyzed and reported usability issues of the site. Provided recommendations on correcting these issues and assisted the development team in.
• Provided consultation on technology selection and implementation strategy based on client requirements and challenges.
• Assisted in implementation of user experiences involving coding in front-end Internet technologies and graphics development

Mclean, VA

• Responsible for designs of user experiences for a variety of Internet sites (e-commerce, informational and transactional) and Intranets as well as web-based applications.
• Directed teams in design and documentation of user experiences
• Served as a lead consultant and liaison to client and development teams on information architecture, interaction design, usability issues and user experience best practices as well as the overall look and feel, color.
• Authored and directed documentation of information architectures and user interfaces including compositions, story boards, blueprints, requirements and design specifications as well as web design style guides and other.
• Authored help files, prepared training materials and conducted training for online applications.
• Contributed heavily to the sales and scoping efforts of the Vienna, Virginia office including sales calls (in person and by phone) and preparation of documentation such as Proposals, Requests for Information.

Ba, Biology (Specialization In Cell And Genetics)

Education record