Ashley Cook Email & Phone Number

Texas, United States

• Managed company operations, strategy, offer development, and client acquisition
• Coached 40+ 6- and 7-figure business owners on their copy and messaging
• Strategized with entrepreneurs on how to differentiate and grow brand awareness
• Crafted digital sales content for 50+ business owners across 22 industries, including non-profits, healthcare practitioners, and 7-figure coaches
• Created website, sales launch, email, social media, and blog copy
• Consulted and trained local businesses on their sales and marketing material

Plano, Texas, United States

• Led the process and training for nine cross-functional 2020 Category Playbooks
• Managed development of Playbook and selling materials for Ready-to-Drink Coffee and Tea
• Trained new team members on annual Playbook and Operating Plan process
• Drove consistency between Keurig and Dr Pepper category commercial teams
• Collaborated in commercializing three new Ready-to-Drink Coffee and Water brand partners
• Provided ongoing coaching to team on story-telling, research, and analytic tools

Plano, Texas, United States

• Managed Warehouse Direct (WD), Water, and Tea portfolio retail selling stories
• Researched category insights/business rationale for innovation and programming
• Partnered cross-functionally on Juice, Sauce, Mixers, and Tea Operating Plans
• Collaborated with Vice President and WD CatMan Director to craft ad hoc selling stories
• Spear-headed process for creating customizable Category Overview templates
• Trained Category Management teams on the PowerPoint and Excel data templates

Irving, Texas, United States

• Functioned as main point of contact within analytics for a top Vitamin manufacturer with the West Grocery, Convenience, Independent Pharmacy, and Military Channels
• Collaborated with client and internal cross-functional teams to develop best-in-class category reviews, reset preparations, and monthly business evaluations
• Partnered with executive leadership to create and publish monthly distribution, pricing, shelving, and merchandising scorecards at regional and national levels
• Co-developed standardized processes for reviewing and driving business performance on strategic retailers
• Coordinated with Center of Shared Business Intelligence on development and auditing of client analytical tools
• Facilitated “sharing out” of industry and consumer insights to internal and client audiences via webinars

Frisco, Texas, United States

• Provided category analytic support to Sales Agency accounts, valued at $500MM GS$
• Managed project load with key partners at Sales Agency's headquarters
• Co-developed and published national “gold standard” planograms to field teams
• Partnered with Sales Agency service in providing key insights on Adult Care category that resulted in 3 retailers expanding sets and Kimberly-Clark distribution
• Co-created and presented insights-based decks to drive Facial Tissue category growth that resulted in 3 retailers adjusting assortment
• Developed process to capture distribution and shelving wins for Sales Agency accounts, valued at $2.6MM NS$

San Antonio, Texas, United States

• Managed Personal Care portfolio at a South Texas retailer, valued at $50MM GS$
• Initiated cross-functional collaboration to develop robust customer strategies
• Implemented key 2013 Brand initiatives through customer-tailored solutions
• Launched insights-based programs that resulted in $2.7MM for displays in 2013
• Executed account as first retailer in the 2013 Baby Innovation Showcase
• Leveraged insights to sell-in unprecedented Women’s Wellness test concept

Neenah, Wisconsin, United States

• Drove process improvements to enhance event planning and forecast accuracy
• Prepared and facilitated team-specific kaizens to improve supply chain alignment
• Developed event collaboration process with sales teams on two key Canadian accounts
• Maintained 0-6 week promotional forecasts for four top tier clients
• Analyzed and reported weekly promotional forecasts for Canadian account analysts
• Determined targets and investigated weekly/monthly red metrics for four top tier clients

Corinth, Mississippi, United States

• Analyzed and created machine schedules for 2 nonwoven material machines/assets
• Managed inventory levels on made-to-order and made-to-stock assets
• Executed planning portion of various trial material production runs
• Analyzed and reported machines’ rate and yield data
• Supported logistics team as member of mill-wide Lean Manufacturing Committee

Neenah, Wisconsin, United States

• Successfully piloted Customer Service Desk of the Future program
• Expanded biweekly event collaboration calls from 1 to all 3 HEB divisions
• Implemented new item and product rollover transition process with HEB
• Executed HEB Infant/Child and Adult/Fem transitions to 830 process seamlessly
• Developed HEB pre and mid-event analysis
• Established unchartered event collaboration with Meijer Family Care sect

Beijing, China

• Designed and compiled training manual for sales representatives
• Created 3-course/18-session wine certificate program for St. Regis Hotel (Shanghai location)
• Analyzed process flow for delivery and point-of-sales departments
• Designed and promoted marketing for home delivery service in Shanghai
• Aided in planning, preparing, and executing 4 wine events
• Organized and delegated company-wide team building activities

Masters Of Arts, Intercultural Studies

Bachelor Of Business Administration - Bba