• Managed company operations, strategy, offer development, and client acquisition• Coached 40+ 6- and 7-figure business owners on their copy and messaging• Strategized with entrepreneurs on how to differentiate and grow brand awareness• Crafted digital sales content for 50+ business owners across 22 industries, including non-profits, healthcare practitioners, and 7-figure coaches• Created website, sales launch, email, social media, and blog copy• Consulted and trained local businesses on their sales and marketing material• Wrote and copyedited as Assistant Editor and Staff Writer for a local magazine

• Led the process and training for nine cross-functional 2020 Category Playbooks• Managed development of Playbook and selling materials for Ready-to-Drink Coffee and Tea• Trained new team members on annual Playbook and Operating Plan process• Drove consistency between Keurig and Dr Pepper category commercial teams• Collaborated in commercializing three new Ready-to-Drink Coffee and Water brand partners• Provided ongoing coaching to team on story-telling, research, and analytic tools

• Managed Warehouse Direct (WD), Water, and Tea portfolio retail selling stories• Researched category insights/business rationale for innovation and programming• Partnered cross-functionally on Juice, Sauce, Mixers, and Tea Operating Plans• Collaborated with Vice President and WD CatMan Director to craft ad hoc selling stories• Spear-headed process for creating customizable Category Overview templates• Trained Category Management teams on the PowerPoint and Excel data templates

• Functioned as main point of contact within analytics for a top Vitamin manufacturer with the West Grocery, Convenience, Independent Pharmacy, and Military Channels• Collaborated with client and internal cross-functional teams to develop best-in-class category reviews, reset preparations, and monthly business evaluations• Partnered with executive leadership to create and publish monthly distribution, pricing, shelving, and merchandising scorecards at regional and national levels• Co-developed standardized processes for reviewing and driving business performance on strategic retailers• Coordinated with Center of Shared Business Intelligence on development and auditing of client analytical tools• Facilitated “sharing out” of industry and consumer insights to internal and client audiences via webinars• Served as Subject Matter Expert and trainer to local teams and Business Managers on analytical tools and resources

• Provided category analytic support to Sales Agency accounts, valued at $500MM GS$• Managed project load with key partners at Sales Agency's headquarters• Co-developed and published national “gold standard” planograms to field teams• Partnered with Sales Agency service in providing key insights on Adult Care category that resulted in 3 retailers expanding sets and Kimberly-Clark distribution• Co-created and presented insights-based decks to drive Facial Tissue category growth that resulted in 3 retailers adjusting assortment• Developed process to capture distribution and shelving wins for Sales Agency accounts, valued at $2.6MM NS$• Spearheaded retail projects leveraging crowd-sourcing and photo-recognition technologies at strategic retailers• Revamped core business processes to improve interactions with Sales Agency service

• Managed Personal Care portfolio at a South Texas retailer, valued at $50MM GS$• Initiated cross-functional collaboration to develop robust customer strategies• Implemented key 2013 Brand initiatives through customer-tailored solutions• Launched insights-based programs that resulted in $2.7MM for displays in 2013• Executed account as first retailer in the 2013 Baby Innovation Showcase• Leveraged insights to sell-in unprecedented Women’s Wellness test concept• Cultivated Elder Care partnership through Adult Care Growth Drivers• Partnered with Category Analyst on plans to sell-in 22 new SKUs and regain distribution, resulting in double digit scan increases across 4 brands v. prior year• Partnered with Finance to drive forecast accuracy & trade efficiency improvements

• Drove process improvements to enhance event planning and forecast accuracy• Prepared and facilitated team-specific kaizens to improve supply chain alignment• Developed event collaboration process with sales teams on two key Canadian accounts• Maintained 0-6 week promotional forecasts for four top tier clients• Analyzed and reported weekly promotional forecasts for Canadian account analysts• Determined targets and investigated weekly/monthly red metrics for four top tier clients• Assisted with workload distribution and training amongst Canadian inventory analysts• Engaged as active cross-functional kaizen member to grow employee engagement• Customer Supply Chain Excel Key User Trainer

• Analyzed and created machine schedules for 2 nonwoven material machines/assets• Managed inventory levels on made-to-order and made-to-stock assets• Executed planning portion of various trial material production runs• Analyzed and reported machines’ rate and yield data• Supported logistics team as member of mill-wide Lean Manufacturing Committee

• Successfully piloted Customer Service Desk of the Future program• Expanded biweekly event collaboration calls from 1 to all 3 HEB divisions• Implemented new item and product rollover transition process with HEB• Executed HEB Infant/Child and Adult/Fem transitions to 830 process seamlessly• Developed HEB pre and mid-event analysis• Established unchartered event collaboration with Meijer Family Care sect• Custom-designed communication tools to specifically aid customers• Investigated cost savings opportunities as active member of department committee• Provided back-up VMI support to key customer accounts

• Designed and compiled training manual for sales representatives• Created 3-course/18-session wine certificate program for St. Regis Hotel (Shanghai location)• Analyzed process flow for delivery and point-of-sales departments• Designed and promoted marketing for home delivery service in Shanghai• Aided in planning, preparing, and executing 4 wine events• Organized and delegated company-wide team building activities