Blake Bussie Email & Phone Number

Washington, District Of Columbia, United States

• Create and oversee the creation of compelling content for B2B channels and manage workstreams with internal staff and agency partners. • Assist in the development and execution of all MilkPEP B2B channels including email marketing, website/CMS, digital asset management, webinars and more. Operationally partner with Agency.• Handle all aspects of MilkPEP webinars (execute, manage, schedule and operate MilKPEP webinars, including reporting).• Manage and serve as system administrator of industry portal/website/digital asset management system. Master all platforms to become a “power user.” Provide regular updates to MilkPEP’s industry portal/website, ensuring content is updated and relevant to help drive industry engagement.• Oversee and serve as administrator of commercial marketing master mailing list. Update and maintain comprehensive database featuring the Processor+ community, industry contacts and related professionals. Develop process and handle ongoing data hygiene to ensure distribution list is clean and current.• Contribute to the management of MilkPEP’s social media properties (currently LinkedIn) to help position MilkPEP as a thought leader and connect with key members of the Processor+ community. • Become a key member of the MilkPEP Marketing Team by delivering excellence in all areas of the B2B communications infrastructure.

Washington, District Of Columbia, United States

• Overseeing and executing tasks for a number of our clients’ social media ‎accounts, spanning Twitter, Facebook, LinkedIn, and Instagram• Creating, implementing, optimizing and analyzing the performance of paid ‎digital advertising campaigns• Crafting messages that speak to client audiences in different ways at different ‎points of the marketing funnel using a variety of marketing and advertising ‎platforms.‎• Conducting ongoing research into target audiences and developing unique ‎‎“buyer personas” for our clients’ products, such as membership, events, ‎webinars, certifications, sponsorships and more• Collaborating with team members within and outside of marketing and ‎communications — including our Membership, Sales, Creative and Technology ‎colleagues — to maintain alignment on projects• Reading engagement reports and providing recommendations based upon data• Preparing and/or contributing to presentations and reports to internal leadership ‎and external client leadership, including committees and boards

Annapolis, Maryland, United States

• Create dynamic and engaging social media content for multiple channels per association, including designing compelling visuals that encourage conversion for events, membership, and programs.• Research and create social media benchmarks for client accounts.• Develops and executes social strategies to further the association’s leading online reputation.• Oversees social media engagement activities (crafting and planning content, posting, and tracking posts across various social media platforms, e.g. Facebook, Twitter, LinkedIn, YouTube, Instagram).• Manage and update client websites, including design and content. General understanding of HTML code needed.• Assist with graphic design for digital and print assets, as well as website/newsletter/programmatic branding.• Create digital assets to support programmatic initiatives via social, newsletters and website dissemination. Manage digital media assets to maintain brand consistency.• Manage domains, ensuring they remain secure and up to date.• Manage video platforms (Zoom) and assess SEVEN12’s technical needs and capacities.

Washington D.C. Metro Area

• Monitors and engages on social media daily, looking for opportunities to connect with key audiences• Quickly identifies digital conversations and trends that JEX could join, engaging new and existing audiences in creative ways• Managing the organizations leads, contacts, and potential opportunities using the Salesforce database• Creating and scheduling content for JEX’s social media platforms; Twitter, Instagram, LinkedIn, and Facebook using the Hootsuite social media management system• Tracking social analytics in order to discover the best ways to increase awareness and engagement on social media• Using Google Drive (Sheets, Spreadsheets, Slides, etc.) to create, organize, and manage essential documents• Creating email campaigns using MailChimp for research projects, events, and newsletters • Serves as point person working closely with leadership team to participate in the planning and coordination of national events• Prepares expense reports and responsible for working closely with the finance team to assist in resolving discrepancies • Preparing presentations and special projects as needed

Marion, Illinois

• Using social media to recruit, create brand awareness and promote the company services• Creating content for the company blog, press releases and monthly newsletters and assist with editing of all published materials• Performing market analysis and research on competition, new markets and recruiting strategies• Scheduling content and promoting the company through LinkedIn, Facebook, Twitter and Instagram• Supporting the marketing team in daily administrative tasks

Carbondale, Il

• Assists with the development of marketing, promotion, and outreach efforts• Manages the Student Health Art Gallery• Researches, plans, and creates both organic and paid social media advertisements through Facebook, Twitter, and Instagram• Supervise 10 student employee marketing staff.• Oversee marketing area operations including work schedules, inventory, and equipment.• Track, organize, assign, and follow-up of marketing requests.• Oversee and monitor social media calendar and student staff implementing scheduled social media messaging.• Work with staff to develop instructional and promotional videos.• Manage departmental promotional materials to include purchasing, inventory, and maintenance.• Assist in the hiring, training, and scheduling of Rec Crew members.

Greater Chicago Area

• Develop, curate, and maximize Kairos Worldwide’s social media visibility via the company’s website, Hootsuite, LinkedIn, Facebook, Twitter, Instagram, Pinterest, blogging and all other emerging social platforms• Communicate to team members and management on project development, timelines, and results to meet client goals• Keep pace with social media and internet marketing industry trends and developments• Brainstorm, design, implement, and analyze a full-scale, social media campaign

Carbondale, Il

• Post and edit the messages and upload photos on social media: Facebook, Twitter, Instagram, Pinterest, Tumblr, and any new social media outlets that may arise. • Use analytical tools to track various aspects of each social media outlet.• Assist in the creation of videos to be posted on social media.• Represent Recreational Sports and Services at various on-campus and off-campus events.• Organize and analyze mass e-mailings to past participants, SIU students, and RSS members using Mail Chimp.• Creating slide show presentations to monitors within the Student Recreation Center.

Carbondale, Il

• Establish and coordinate a well-balanced program reflecting the needs and interests of the entire SIU Carbondale student body.• Manage and produce social media content for the Student Programming Council Facebook, Instagram, and Twitter platforms• Create mass email newsletters to the SIU Carbondale student body using the email management program Smore.• Plan and produce all committee programs and events in an effective and timely manner.• Seek out and secure co-sponsorship's with student organizations, campus departments, community organizations and businesses.• Develop and implement surveys using to determine the programming needs and interests of the students and measure effectiveness of marketing strategies.• Develop an understanding of current trends in the marketing and advertising industries and conduct research necessary to determine potential and appropriate programs.• Supervise the scheduling and production of display cases and banners within the student center for all SPC committees and events.

Carbondale, Il

• Assist in the moderation and administration of University social media sites. • Actively engaging and participating in conversation with students, staff, alumni, and community members. • Worked with other members of the social media team to create and curate content for all social media sites. • Be actively engaged with the University Community by attending events and tweeting/posting, photos, videos, and written content. • Spend time actively monitoring the brand via all social media sites. • Stay up to date on new media tools, best practices, and how other universities are using these communication tools.

Carbondale, Il

• Helping work with universities on a national scale so we can be eligible to send several e-mails regarding student discounts available upon RoverTown. These efforts produce more marketing opportunities.• Composed several e-mails to 50+ universities requesting student records for marketing purposes• Organized a detailed Google spreadsheet pertaining to all interactions with universities• Publicly marketing the company with 10 associates to promote the discounts they provide

Master Of Science - Ms, Digital Communication And Media/Multimedia

Bachelor Of Science - Bs, Marketing

Activities and Societies: The Business Leadership Council, Pi Sigma Epsilon