Archana Sridhar Email & Phone Number

Washington, District Of Columbia, United States

-Develop and execute programs, initiatives, and campaigns to grow advocacy networks in alignment with the overall federal policy priorities of the National League of Cities-Create and conduct training opportunities for city officials

Washington D.C. Metro Area

- Communications: Identify opportunities and leverage institutional resources to maximize audienceimpact for department initiatives and programs. Collaborate with alumni/development, media relationsand IT teams to develop and execute strategies that build brand awareness and foster mutuallybeneficial partnerships with academic thought leaders, practitioners and policymakers. Tacticsincorporated include e-newsletters, press releases, and drip campaigns.- Social Media: Implemented a social media strategy to increase journal visibility and drive social engagement on multiple media platforms. Created and curate Facebook page (/GtownLawOJA) and Twitter handle (@GtownLawOJA). - Digital Strategist: Assisted with the development and design of a mobile application that launched in 2016 and the migration to a new Law Center website in 2018. Liased with external vendor throughoutconceptual and testing phases of development for both projects. Compose content and design forwebsite focusing on journal events and processes. Compile and analyze metrics across multiplejournal channels, including blogs, to evaluate and improve engagement. Teaches and trains editorson digital best practices and use of analytics data.- Marketing: Developed a marketing campaign for e-commerce channels to increase revenue for all twelve publications using subscription data and comparative analysis of high volume publications. Leading transition strategy for e-publication models. Conducted and commissioned research in a supervisory capacity to survey competitor strategies.- Event Management: Guide editors in the development and organization of content for conferences, symposia, debates and round tables. Create, approve and track budgets for high-profile events.

Washington D.C. Metro Area

Assessed, built and implemented communications collateral and a foundational communicationsstrategy for an organization repositioning within the K-12 education landscape. Tactics included amulti-channel communications audit, synthesizing research, developing and editing website copyand building a sustainable digital presence to increase visibility and engagement.https://standardswork.org/

Served on the YEP National Executive Board which develops and executes strategy to expand YEP's brand. Provide training and support to chapters in the capacity of communications functions and develop collateral for website, social media channels, and media. Served as a Social Media Specialist from April 2015 - January 2016 to drive digital engagement and curate @YEPNational. Young Education Professionals is an entirely volunteer-run organization. More information is available at www.youngedprofessionals.org

Promoted local and national blue-chip clients including D.A.R.E. and Pizza Hut through direct and cause marketing strategies. Managed a team of four.

Syracuse, Ny

Managed chapter program activities and promoted new advocacy programs that enhanced March of Dimes visibility within the Central New York division; Planned and implemented annual fundraising event; Created a media directory.

Developed a portfolio of research and communication materials for the Syracuse University Health Center's Hand Washing Awareness campaign.

Arlington, Va

Produced print collateral and advocacy information to aid in fundraising for the Central America Division's capital campaign. Researched donors, external stakeholders and assisted with VIP packet development and monthly newsletter content.

Syracuse, Ny

Designed, executed and evaluated an integrated campaign for a local organization active in community and youth development. Created a portfolio of communications materials which included a media directory, an op-ed for the regional newspaper, and pitch ideas for print and broadcast channels.

B.S., Public Relations; Minor, International Relations

Activities and Societies: Syracuse Indian Association 2000-2002

Strategic Public Relations Coursework

Graduate Level-College of Professional Studies Related Courses: Strategic Marketing and Marketing Communications, Advanced Writing for PR.