Arte Levy Email & Phone Number

Albany, New York Area

Third time's a charm...

Albany, New York Area

Albany, New York Area

With my second visit to Media Logic, I managed day-to-day client facing and vendor relationships, including the positioning, strategy and production of integrated marketing initiatives for financial services clients.In this role, I have worked to:Manage the team development and production of multi-million piece direct mail and email campaigns, collateral and social media-integrated web microsites for national financial services clients, investment banks and co-brands. (This included creation of multivariate packages for online and focus group testing and summarizing reported research findings and incorporated learning into production pipeline.)Author, helped develop, edit and present comprehensive educational marketing playbooks on topics including:- Use of Social Media- Member Acquisition- Application- Early Month on Book- Ongoing Communications- Targeting Millennial Audiences- Life Stage MarketingDesign and implement a multi-market national retail audit to serve as the foundation for a best-practices playbook.

Troy, New York

Aurora is an award-winning digital media studio that helps it clients tell amazing stories.At Aurora, I was able to learn and work on front and back-end development and PIM integration of a major international eCommerce website, a high-end SaaS application, a regional credit union website and the development and system design for a novel high-tech startup, in addition to numerous other regional and national properties.My role included developing requisite navigational strategies, wireframes, design aesthetic, brand LTF and development of online assets.Managed sites through Joomla, Ektron and WordPress CMS platforms.

Troy, New York

Solasus is a firm that focuses holistically on the entire online marketing ecosystem versus offering singular website development and hosting services.With Solasus, I owned day-to-day client relationships; strategic planning, business development, communications strategies, client brand management and production responsibilities.Served the backend development needs for regional and national clients using open source CMS platforms, including online branding, site strategy, navigation, creative/design, content authorship, editing, usability studies, alpha/beta testing and launch. Created and managed social media and online policies, paid advertising and social media conversations. Developed conversion strategies and retargeting campaign initiatives.

Troy, Ny

id29 is a small creative brand and communication design firm. Somewhat contrarian in the name of battling mediocrity, this is studio where courage, common sense and vigilance in marketing come first.At id29, I created the new role of Account Director to allow the agency principals to primarily focus on their areas of creative interest.As the Account Director, I oversaw the primary cross-functional relationship between the agency and its clients and was responsible for project management, brand and marketing strategy, tactical execution, oversight of the agency/client financial relationship and promoting agency knowledge and understanding of the clients' business and industry.I worked to cultivate new business opportunities with existing and new clients, author business proposals and presentations, generate plans and estimates in the name of elevating client marketing performance and effectiveness.

Albany, New York Area

Media Logic is a nationally recognized agency specializing in branding, media, online community development, dynamic campaign management and social promotions.At Media Logic, I grew to become a highly skilled, award-winning marketer, recognized at industry, local, regional and national levels for my work in traditional, online, direct, interactive, trade, event and promotional media.I lead one of the agency's most profitable account teams specializing in higher education, technology, retail, and entertainment clients.I worked to expand corporate offerings by establishing, directing and evangelizing a new cross-functional department at the agency, bringing specialization in promotional and emergent new and social media to all account teams and creative departments.Earned ranking on Promo list of top 100 agencies in the first year.

Albany, New York Area

Regional firm offering advertising, marketing, PR and media services. Provided research, account and promotion marketing services to clients in B2B and B2C markets.Managed relationships and projects including sponsorships, media trade promotions and membership, international dealer, association, co-op, and direct marketing programs for clients at regional and national levels.Engineered branding and introductory launch for new to market clients, products and programs.Competently handled national, high-profile, front-page client crisis communication and public relations initiatives.

Bachelor Of Arts

Education record

Education record