David Wilson Email & Phone Number

Albany, New York Area

Oversee conceptual and copy development for marketing efforts across multiple industries, including financial services and health care. Leverage decades of experience, best practices and creative/strategic tactics to develop powerful, results-driven direct marketing creative, including direct mail, email, web, online banners, DRTV and more. National client roster includes Visa, Chase, J.P. Morgan, U.S. Bank, Elan Financial Services, Credit Union ONE, MVP Health Care, HAP and Blue Cross Blue… Show more Oversee conceptual and copy development for marketing efforts across multiple industries, including financial services and health care. Leverage decades of experience, best practices and creative/strategic tactics to develop powerful, results-driven direct marketing creative, including direct mail, email, web, online banners, DRTV and more. National client roster includes Visa, Chase, J.P. Morgan, U.S. Bank, Elan Financial Services, Credit Union ONE, MVP Health Care, HAP and Blue Cross Blue Shield of Massachusetts. Show less

Saratoga Springs, New York

Creative lead overseeing a team of writers and designers in the development of a broad range of marketing efforts, including branding, digital (email, web, banners, prepaid, apps), collateral, print advertisement, video and more. Industries included pharmaceutical companies, education, real estate, retail, and more.

Over 20 years of experience as a copywriter and Creative Director, with a specialty in all forms of Direct Marketing - mail, email, web, print, social media and more.Have worked for a wide range of industries, including financial, pharmaceutical, retail, b2b, higher ed, insurance and much more. From concept to completion, I can handle all aspects of any project - no matter how big or small.

Managed creative team in the development of marketing vehicles that deliver powerful results for a roster of financial clients including Visa, Wachovia, Bank of America, Chase, Capital One and moreWorked with a staff of writers and designers to create and execute powerful on-line promotions that incorporate social media, e-mail, Web sites and print supportDeveloped award-winning integrated marketing campaigns that include direct mail, e-mail, Web sites, social media, POP… Show more Managed creative team in the development of marketing vehicles that deliver powerful results for a roster of financial clients including Visa, Wachovia, Bank of America, Chase, Capital One and moreWorked with a staff of writers and designers to create and execute powerful on-line promotions that incorporate social media, e-mail, Web sites and print supportDeveloped award-winning integrated marketing campaigns that include direct mail, e-mail, Web sites, social media, POP collateral, signage, print ads and moreCreated strategic concepts and effective copy for control-buster direct mail packages that address customers at all stages of the consumer life cycle: acquisition, activation, usage, retention and win-backTrained staff in direct marketing principles, including proven copy and design tactics Show less

Managed creative and production staff in the development of a wide range of direct marketing materials for financial clients including Visa, Bank One, Bank of America, U.S. Bank, Capital One, HFC Financing and moreCreated strategies and wrote copy for effective direct response mail, including many control packagesDeveloped DM campaigns that included e-mail, Web sites and POP collateral

Created, wrote, designed and produced display ads, radio spots, broadcast commercials, infomercials, direct mail, Web sites, POP materials, in-store signs, newsletters, PR and moreHired, supervised and managed outside vendors including photographers, graphic designers, printers, media buying services, advertising agencies, database services and moreDeveloped and managed a $3.5 million national advertising budget, including a $2 million co-op program

Developed concepts and wrote copy for a wide variety of marketing vehicles, including direct response mail, newsletters, promotions, business-to-business collateral, web sites direct response TV and moreManaged team of copywriters and art directors to generate concept ideas, marketing vehicles and creative strategies for existing and potential business accounts including Sears, Volkswagen, U.S. Bank and Conseco

Developed and wrote copy for a wide variety of direct response vehicles including consumer retail catalogs, print ads, business-to-business collateral and newsletters, as well as packaging and other marketing tools

Created, wrote, designed and produced newspaper ads, radio spots, direct response mailers, point-of-purchase materials, in-store signs, newsletters and more

Wrote scripts and produced industrial videos for Leo Burnett Co., Illinois State Medical Society and others

Developed and wrote print ads, newspaper circulars, internal promotions, point-of-purchase materials and radio commercials