Artem Efimov Email & Phone Number

Москва, Россия

Leading united business of Arçelik Group in Russia and CIS, incl Beko LLC and IHP LLC (ex-Whirpool Company) brands:GrundigHotpointBekoIndesitStinol=> Regional responsibility for 12 countries=> EUR 600mln+ turnover responsibility=> Successful business acquisition and complex portfolio integration => Leading department of 60 people

Москва, Россия

Россия

• Developed marketing strategy for the Russian market, key pillars of growth, KPIs and tracking system• Reached the historical record market share and strong double digit sales growth, doubled profitability. • Set up Marketing & Product team: org structure, processes & KPIs; recruited, trained and integrated new people into corporate culture • Launched #EatLikeaPro campaign in Russia via 360’ approach and international i.e. Gerard Pique & local influencers: Lyasan Utyasheva, Pavel Volya, Irina Slutskaya. Achieved 80% brand awareness. • Established Sales Field Promoters team from zero, motivation and bonus system, training and career system and increased share twice in covered shops vs market average• Won Bronze Effie and Silver Mercury awards for social PR campaign ‘Pass of fair’ within #EatLikeAPro platform • Team of 22, incl. 6 direct reports: Marketing Communication & PR, Media & Digital, Trade Marketing, Field Operations + 70 Field Sales Promoters (outsourced).

Moscow

• Doubled LISTERINE market share hitting the historical record of 24%, reached 2nd place in the market, grew sales +23% in 2017 vs 2016 behind locally developed 360’ ad campaign (TV, Digital, Trade) with TV celebrity Elena Letuchaya, incl. her Revizorro TV show• Re-launched METROGYL DENTA with locally developed 360’ campaign, incl. TV copy. Regained #1 position in market share and +35% sales growth• Won Effie, Silver Mercury and Product of the Year awards• Established and led J&J Charity Team with key activity - patronage of a local orphanage in Elatma, Ryazan region• 5 direct reports: SBM, BM, ABMs and 3 dotted-line Partners – Research, PR, Media.

Moscow

• Developed anti-crisis strategy for premium portfolio, trade activations, promo, optimum SOV and new robust claims • Launched LISTERINE brand to all channels in Russia with full-scale 360’ campaign. Achieved 700% sales growth, 12% market share, reached #1 dental recommendation.• Introduced personalized branded digital service ‘O.B. 30 DAYS OF CONFIDENCE’ that engaged 21.000 women • Reached double digit sales growth of FemCare category, reached the historical 54% market share and strengthened O.B. #1 position in the market• 4 direct reports: BMs, ABMs and 3 dotted-line Partners – Research, PR, Media.

Uk

• Scope: Southern and Eastern Europe: Italy, Spain, Poland, Czech and Russia. • Developed LISTERINE strategy and creative assets, incl. TV copies, digital and in-store for reporting markets• Launched a new pharma range - LISTERINE ADVANCED DEFENCE – three hi-end formulas to threat tooth sensitivity, gum issues and superior caries protection that brought USD 10m of incremental sales• Shaped pharma channel strategy and portfolio structure for Italy and Span, incl. divesture of non-priority brands• 1 direct report (Italian), 5 dotted-line Partners in countries and 3 in functions: R&D, Medical Advisor, Regulatory.

Moscow

• Ensured 25% business growth of O.B. and CAREFREE behind 360’ ad campaigns and launch of innovative NPDs• Re-launched REACH with ‘Mr. Reach’ in-store campaign, resulted in +27% sales growth• 2 direct reports: BM, ABM and 2 dotted-line Partners in team - PR, Medical marketing.

Moscow

• Reached 23% of sales growth vs previous year and record historical O.B. share growth to 49%, +10pts vs 2007, that forced P&G to stop investing into TAMPAX• Won 2 Gold EFFIE awards for O.B. and CAREFREE• 1 direct report: ABM.

Moscow

• Developed DUNHILL brand strategy for Premium portfolio lines: Cigars, Top Leaf, Fine Cut• Launched DUNHILL Fine Cut with national ad campaign in press, in-store and HORECA, reached #1 profitability in the company

Москва, Россия

• Got experience in several departments: Trade Marketing, Supply Chain and Brand Marketing• Launched Viceroy - key brand in Low segment supported with BTL activities in Top 300 cities, incl. national promo personnel, OOH, press and in-store. Become #3 brand in Low segment

Saint-Petersburg

• Increased efficiency of cargo release with St. Petersburg Port and Customs brokers by 15%• Successfully passed selection and become a MAERSK INTERNATIONAL SHIPPING EDUCATION Corporate University Student

Kaliningrad

• Established a branch in Kaliningrad from zero, agreed partnerships with University, VTB Bank and other local companies• Launched International Exchange Program, fulfilled criteria of full status branch in AIESEC RUSSIA and became Top5 in Russia• Recruited, trained and motivated a team of 17, incl. 4 in Executive board

Ms In Economics (With Honor), Faculty Of Entrepreneurship And Finance, 5.0 (Out Of 5.0)

Activities and Societies: Member of Board of Advisors (BoA) of Local Committee of AIESEC in St.Petersburg

Economics