In my role as a Product Marketing Manager for a local e-commerce company specializing in eco-friendly skincare, I am responsible for conducting market research to identify customer needs, developing and implementing go-to-market strategies for new products, planning and executing marketing campaigns, collaborating with cross-functional teams to ensure product success, and analyzing product performance to make recommendations for improvements.Achievements:- Successfully launched a… Show more In my role as a Product Marketing Manager for a local e-commerce company specializing in eco-friendly skincare, I am responsible for conducting market research to identify customer needs, developing and implementing go-to-market strategies for new products, planning and executing marketing campaigns, collaborating with cross-functional teams to ensure product success, and analyzing product performance to make recommendations for improvements.Achievements:- Successfully launched a new line of eco-friendly skin scrubs that achieved 20% growth in sales within the first quarter.- Developed and executed a successful influencer marketing campaign that led to a 15% increase in brand awareness.- Led the development of a new product line that received positive feedback from customers and received an award for sustainability. Show less

As the Founder of a Digital Interview and Recruitment Platform (SaaS), I have:- Developed and promoted the idea of a digital interview and recruitment platform- Successfully pitched the platform to leading organizations such as Harvest (analog of Start-Up Weekend)- Designed and managed the product roadmap and backlog- Led a team of developers (front and back-end, Ruby-on-Rails) and web designers- Conducted customer development and market analysis to understand the needs and… Show more As the Founder of a Digital Interview and Recruitment Platform (SaaS), I have:- Developed and promoted the idea of a digital interview and recruitment platform- Successfully pitched the platform to leading organizations such as Harvest (analog of Start-Up Weekend)- Designed and managed the product roadmap and backlog- Led a team of developers (front and back-end, Ruby-on-Rails) and web designers- Conducted customer development and market analysis to understand the needs and preferences of the target audience- Revitalized the platform by redesigning it and implementing new features- Managed a team of developers (front and back-end, Ruby-on-Rails) and web designers- Developed a product roadmap and managed the backlog- Successfully concluded a contract with one of the third biggest IT companies on the market. Show less

In my role as a Digital Project Advisor for a jewelry company, I had the active responsibilities of advising a Vietnamese company on launching their e-commerce platform in Russia, developing a product roadmap, managing the backlog, leading and overseeing a remote team of designers, front-end and back-end developers (MODX), providing guidance on the development of the marketing strategy, including SEO optimization and SMM promotion, performing user story analysis, introducing new features to… Show more In my role as a Digital Project Advisor for a jewelry company, I had the active responsibilities of advising a Vietnamese company on launching their e-commerce platform in Russia, developing a product roadmap, managing the backlog, leading and overseeing a remote team of designers, front-end and back-end developers (MODX), providing guidance on the development of the marketing strategy, including SEO optimization and SMM promotion, performing user story analysis, introducing new features to increase sales, and actively assisting in all processes from concept to market launch.- Achieving a sales conversion rate of 1.2% and an add-to-cart rate of 8%, with an average site visit time of 16 minutes compared to 0.5%, 3%, and 5 minutes. Show less

In my position as a Product Manager for a Click-and-buy renovation service, I was actively responsible for developing and managing the product roadmap and backlog, leading a team of front and back-end developers (PHP Laravel) and web designers, implementing an online configuration tool for apartment renovations, executing a comprehensive marketing strategy that included AdWords campaigns, online communities, and professional communities, collaborating with production, interior designers, and… Show more In my position as a Product Manager for a Click-and-buy renovation service, I was actively responsible for developing and managing the product roadmap and backlog, leading a team of front and back-end developers (PHP Laravel) and web designers, implementing an online configuration tool for apartment renovations, executing a comprehensive marketing strategy that included AdWords campaigns, online communities, and professional communities, collaborating with production, interior designers, and support teams to enhance customers' journeys and improve overall satisfaction, and successfully launching the service while achieving targeted sales goals Achievements:- Implemented an online configuration tool that helped to increase the conversion rate by 20%.- Led a team of developers and designers to successfully launch the service on time and within budget. Show less

As a Business Development Manager for a road-construction company, my responsibilities included:- Originating and setting up the supply of dust-control products (emulsion polymers) from the US to the Russian market- Establishing and maintaining beneficial working relationships with key partners and suppliers- Conducting business origination to identify new opportunities and growth potential- Monitoring market trends and identifying potential technologies and start-ups to… Show more As a Business Development Manager for a road-construction company, my responsibilities included:- Originating and setting up the supply of dust-control products (emulsion polymers) from the US to the Russian market- Establishing and maintaining beneficial working relationships with key partners and suppliers- Conducting business origination to identify new opportunities and growth potential- Monitoring market trends and identifying potential technologies and start-ups to implement to enhance the company's offering.- Negotiating and closing deals with potential partners and suppliers- Developing and implementing strategies to increase market share and revenue Show less

As a Regional Representative for the biggest agri-industrial complex in the northwest of Russia, my responsibilities included:- Developing and managing relationships with points of sale in the region- Identifying new business opportunities and performing business origination- Coordinating logistics to ensure timely and efficient delivery of products to customers.- Analysing market trends and identifying new opportunities for growth- Developing and implementing sales… Show more As a Regional Representative for the biggest agri-industrial complex in the northwest of Russia, my responsibilities included:- Developing and managing relationships with points of sale in the region- Identifying new business opportunities and performing business origination- Coordinating logistics to ensure timely and efficient delivery of products to customers.- Analysing market trends and identifying new opportunities for growth- Developing and implementing sales strategies to increase market share and revenue- Collaborating with cross-functional teams such as production, logistics and marketing to ensure the smooth running of operations- Negotiating and closing deals with potential partners and suppliers- Representing the company at regional trade shows and events- Act as a liaison between the company and its customers and partners in the region Show less