Arthur De Oliveira Email & Phone Number

São Paulo, Brasil

Accountable for the Industry Insights and Consultancy for NIQ Clients in Latin America - a 300+ people organization in the region that is responsible for the generation through data insights generation, and also managing the day to day relationship with NIQ Clients to ensure they have the best return and value over their investments.

São Paulo, Brasil

Accountable for Latin America on the key global accounts, managing the above market team of Sales and Client Business Partners (10 people), reporting to the Global Clients Account Development VP and dotted line to Latin America CEO.The key deliverables of this position:- To review the Above Markets’ organization in Latin America and implement 3 segments of the Client Services Team: account development, analytics, and Client-issues resolution;- Lead Regional and Global RfPs for Global Clients, designing commercial and negotiation strategies;- Manage global development funds to straighten Client relationship through best-in-class analytical product offering;- Foreseeing new opportunities on data usage and monetizing Nielsen's portfolio throughout Latin American markets;- Supporting and developing our Talents to achieve their key career goals

São Paulo, Brasil

Head of the Sales and Client Business Partners' teams (40+ people) at Nielsen Brazil, reporting to the Brazilian Business CEO and accountable for all Nielsen regular Clients. Currently reshaping the Commercial Area to adapt to the new business model that Nielsen is implementing globally. The key deliverables of this position:- Ensuring that our Clients have the best experience with Nielsen services and take the best data-driven decisions to their business;- Foreseeing new opportunities on data usage and monetizing Nielsen's portfolio;- Developing the Long Tail potential prospects thru the New Business Development team;- Supporting our Talents to achieve their key career goals

Brazil

Head of Nielsen Brazil Operation, COO. Leading a 90+ team, reporting to the Latin America VP of Product Operations.Key Deliverables on this position:- The end to end product operation, including data input, data enrichment, statistical operations and on-going production and delivery of Nielsen Retail Measurement Services;- The Project Management Office, responsible for the implementation of the product enhancements, the global technology convergence for the Global Operations Platform and the Client adoption;- The Client Services Executive team, accountable for answering data queries, methodological investigations, and continuously reviewing product improvement plans.Key Achievements on this position:- The end to end transition of the new Global Production Platform, called “CIP”, a 3-year project. The Client adoption, due to data disruption, is also an important achievement, since it took 6 months to complete, in the middle of the COVID-19 pandemic and with all associates and Clients working from home;- Increased the efficiency of the Operations team, by reducing the number of full-time associates and delivering a productivity improvement;- New Product Development: enhancing the way Nielsen collects data from the Traditional Trade stores, developing partnerships with local Vendors, enhancing both sample size and precision as well as the cost to revenue equation;- Enhancement of the Scanning Service (Scantrack), by adding an important number of new Chains of Supermarkets and Pharmacies and increasing the coverage and precision of the measurement of Modern Trade Retail stores in Brazil.

Brazil

Leader of Convergence and Transformation initiatives within Nielsen Brazil, reporting to the Brazilian Business CEO and managing multi-functional teams on the execution of:- Global Operations Platform convergence within local business unit;- Product enhancement roadmap design and execution - focus on retail measurement servicesKey Achievements on this position:- The development of the Brazil Retail Measurement Services Product Roadmap for 2022, which consists on the revision of the Product strategy focusing on: -> Digital transformation of data collection; -> Key enhancements on measurement methodologies; -> New ways of work between Product Operations and Client Success teams, reviewing roles, responsibilities and accountability.-> The approval of the investment plan with the Global Leadership Team, including global CMO and COO.

São Paulo E Região, Brasil

Reporting to the Global Data Science Leader, accountable for a 10-people team which develops innovative solutions for retail and panel measurement services (special focus on FMCG categories), stands accountable for the global quality standards & methodologies, and develops enhancements to existing Nielsen products.Key Achievements on this position:- The development of the sample expansion for the Beverages Measurement (called Beverages Enhancement), including all North Region capitals within the on-going measurement, enhancing sample size and precision of Nielsen’s projections. This project has delivered an important incremental revenue on 2017;- The creation of an algorithm which splits in the Supermarkets channel sales between “B2B” and “B2C”, jointly with Global Data Science Methods Team, which added significant improvements on data analytics;- The implementation of the new statistical platforms used to manage data sets - the “R Program”, in substitution of the SAS program, which brought costs important costs savings;- The promotion of 2 associates to managerial positions under Data Science organization;- The increase of productivity from the Team by reducing the costs by 15%.

Brasil

Head of Rio de Janeiro's commercial business unit for Nielsen Brazil, reporting to the Client Success Leader (Commercial Director). Accountable for a 20+ team which manages global, LatAm and local relationships with key FMCG players, develops data-driven insights and metrics to enhance decision making through Nielsen data sets and standards.Key Clients: Coca-Cola (CCIL & Bottlers), L’Oréal, SCJ, GSK, British American Tobacco (BAT), Embelleze + prospects, delivering, in 2015, a high single digit revenue growth.

Brasil

Managing a 7+ team on developing insights to our key Clients through data-driven content and analytical experience, being able to increase the portfolio of Nielsen's Brazil products in several FMCG Global players and stakeholders.Key Clients: Johnson&Johnson (Brazil and LatAm Lead), Heineken, Cargill, Kraft Heinz, Brasil Foods, 3M, Santher. Delivered high single-digit revenue growth throughout these years.

Latin America

Key manager of strategic Latin American business relationships between Nielsen and FMCG lead companies.

Staring as an Intern in July 2006, promoted to Account Executive in March 2007. During the following years, had the progression to Jr, Regular and Sr Executive positions.

Mba Degree On Marketing And Consumer Behavior Management

- Bachelor’S Degree On Marketing And Advertisement, Marketing

Education record