As owner of a small company, I set up all marketing automation, SEO, Demand Generation, Customer Presentations, A/B testing, Ad Campaigns and created a new website. Daily use of SharePoint, Teams, Zoom Box, Slack, and HTML was performed. Our team achieved growth of over 400% over previous owner.

In the strategic marketing group at Cisco, we created key strategic marketing campaigns using big data, AI, digital marketing, SEO / SEM, CRM, SWOT, A/B testing, web content analysis, and analytics. This strategic campaign information was critical for improving ratios of qualified marketing leads converted to qualified sales leads. Web content analysis of all web pages, all paid advertising, all Blog, social media channels with detailed SEO/ SEM and engagement results, for creation of targeted campaigns. “Doubled the number of qualified sales leads on the targeted campaigns. Digital Marketing tools used to create strategic campaigns were Kompyte, HTML, Box, Slack, Google Ads, TrackMaven, Domo, Salesforce, Google Analytics & BrightEdge

Hired by data security company “Voltage”, purchased by HPE in 2015. As an expert on HPE SecureData and SecureMail, I independently created “Technical Competitive Battlecards” & SWOT analysis for cloud, Kubernetes, Docker, SaaS, big data, and data security products. This HPE group purchased by Micro Focus from the UK in 2016.● Hands on competitive analysis of Protegrity, Vormetric, Safenet /Gemalto verses HPE SecureData, SecureMail (Voltage), and Atalla, HSM, and ESKM products. Paid Ad’s creation combined with A/B testing was performed.● Knowledge of Format Preserving Encryption (FPE), Identity Based Encryption (IBE), Stateless tokenization key management● Industry standards included PCI scope reduction and GDPR, NIST, ANSI, REST, SOAP, FIPS 140 standards. ● Voltage SecureData and SecureMail demonstrations created using Hadoop Big Data with Cloud Skytap using VMware vCenter Server, VMware vSphere, vSAN, NSX Data Center to manage demonstrations remotely through virtualization.“The competitive analysis documents I created, and developed, became a new standard of excellence for HPE that is now followed by all software groups.” Marketing tools used were Marketo, Salesforce, Google Analytics, HTML, and Sharepoint

I created all the outbound services sales enablement tools for a dozen new SaaS broadcast data analytics services for the worldwide sales force. Created all sales collateral for main website, Blog, media buying, campaigns, and product launch. ● Customer presentations ● Value propositions ● Campaign Creation ● Elevator speech ● Differentiators ● SaaS brochures ● Sales play book ● Detailed service descriptions ● Pricing models ● Paid Ad’s & A/B test ● SEO Analysis “165 Rovi Account Managers voted campaign content created was superior compared to 16 other product lines“

This was a Big Data, AI, SaaS Product Marketing Manager and Sr. Product Manager, in a dual role. I defined and developed Cloud, Big Data, SaaS, CRM software product requirements documents (PRD), marketing requirement documents (MRD), for an artificial intelligence (AI), machine learning, predictive analytics software products, with integration into Salesforce.com and Marketo using Agile Scrum as Product Owner. I worked closely with the WW sales team, customers, corporate marketing and engineering to launch the newest C9 SaaS product. I created all demand gen / sales materials, Blog and social media campaigns for product launch.● Product requirements documents (PRD) ● CRM marketing ● Customer presentations ● Machine learning (AI) ● JIRA ● SWOT analysis ● Marketing Requirement Documents (MRD) ● Graphical Interfaces (UI) ● Predictive Analytics ● Marketo“Daily interaction with field sales teams, customers, corporate marketing and engineering which launched campaigns for the newest C9 SaaS products. Presentations to over two dozen customers, and sales team training was performed while at C9.”

My job responsibilities include general management with full budget, P & L’s, SQL, digital marketing optimization, Blog, social media campaign programs, product marketing management, media buying, corporate branding, and market analytics, pricing strategies, and growing the software and test services division of Flexstar Technology. Flexstar’s Technology products are in the SaaS software, automatic test equipment (ATE), HDD, SSD test space, and semi-conductor equipment market. ● Paid Ad Campaign Creation ● Defined channel and marketing strategy ● JIRA Agile SCRUM ● A/B test campaign strategies● SEO/SEM Campaign Analysis ● Marketo Expertise ● Sales Enablement ● Social Media Campaigns ● Analyst briefings ● Lead generation campaigns ● Press releases ● Salesforce.com ● Go To Market Launches (GTM) ● Webinars● Product management ● Web marketing ● PR business analytics ● Market segmentation ● Blog campaigns “Through targeted campaigns the number of new customers was doubled with the new lead generation program and campaign strategies in place. Revenue was up at 190% of plan.”Flexstar was sold to South Korean firm in 2013”

I sold Circuit Check ICT and functional test fixtures products and custom, “turn-key”, software services (SaaS) into new accounts. ● B2B account management techniques ● Delivered customer presentations ● Created detailed project proposals ● Created custom presentations ● Deal closer ● New lead generation ● Salesforce.com “Increased total sales team revenue by more than 350% the first year in 2010 from $1.4M to $4M and an increase of $4M to $10.5M the second year at 260% of second year commission plan. (Salesforce.com expertise)

This was a dual role position with both product manager and product marketing responsibilities. I implemented new business campaign strategies, increasing revenue 5X of EDA Cloud Computing enterprise software server PaaS, SaaS visualization products in five years. I directed and created all “sales enablement material” for my product line with 2-3 direct reports.● Campaign analytics ● Business intelligence analysis ● Google analytics & SWOT analysis ● ROI analysis ● Cloud computing ● Customer presentations ● B2B Cloud Computing product strategies ● Blogs● Sales team training materials ● Enterprise roadmaps ● Channel & Partner management ● GTM strategies ● Product roadmaps ● Competitive analysis ● MRD’s & PRD’s ● Pricing strategies ● Software subscriptions ● Product data sheets ● Paid Ad campaign creation ● Press releases ● Analyst briefings ● Customer success stories ● Customer use case models ● White papers “I led the GTM Global product launch team for three products, and won an award for managing the Palladium III launch. (Our product revenue grew from $40M to $200M, and grew vertical market share from 35% to 85% in five years.)

In this role I used digital signal processing technology (DSP) for programming test system applications on digital, mixed-signal and analog IC’s. LTX had growth from $3M to $250M in those 6 years.● C/C++, Java Script, Assembly, Pascal, and Visual Basic languages ● Won the Employee Performance Award of the YearTools- Marketo, Kompyte, Domo, Salesforce.com, Brandwatch, Visible, Google Analytics, HTML, API’s, TrackMaven, BrightEdge, VMware, vSphere, vSAN, Google Ads, SQL, Sharepoint, Box