I have over 25 years of experience in technical sales, account management, business development, and marketing of enterprise software, Cloud Computing, EDA, CAD, SaaS, ATE, test equipment and B2B accounts. I have the proven ability to leverage excellent analytical and problem solving skills to identify critical client needs and devise appropriate solutions to win sales in accounts. I work well under pressure and I am capable of making sound judgments within fast-paced environments, despite rapidly changing priorities. I offer proven abilities in influencing enterprise accounts, as well as building, driving, leading, and motivating top-performing worldwide sales teams.

In this sales director role I created SiFO global sales strategy, to increase worldwide software sales. I managed a sales team of four people in the USA, and three in China. In addition I have developed six new large corporate accounts for SiFO in the USA. Products sold into Cisco System, Juniper Networks, Plantronics, Microsoft, Schneider Electric, Apple etc…were custom turn key functional test system software including SAP, and ERP integration with factory software.

This was a three month contract extended to six months. I defined and developed CRM product requirements documents (PRD), marketing requirement documents (MRD), and all software product mock-up of the graphical interface (UI) for Sales Forecasting Software products integrated into Salesforce.com. I worked closely with the field sales team, customers, corporate marketing and engineering to define the newest C9 product to be released in December 2013. Customer presentations were developed and presented to customers while at C9. Sales plays and Story Boarding techniques were created for product launch.

My job responsibilities include general management with full budget, P & L responsibility, staffing, sales, marketing, and to grow product sales and the test services division of Flexstar Technology. In this current role I am also the acting Vice President of Product Marketing & Field Marketing for the company. Flexstar’s products are in the Enterprise software, test services (SaaS), automatic test equipment (ATE), HDD, SSD test space, and semiconductor equipment market space. While at Flexstar Technology I defined and developed sales strategies, marketing strategies and promotional campaigns. I worked daily with marketing, field sales staff and customers to increase Flexstar’s growth.

I sold Circuit Check ICT and functional test fixtures products, as well test engineering services to new enterprise account accounts at Cisco, Microsoft, Apple, Juniper Networks, Broadcom, GE Energy, Plantronics, and Schneider Electric. The SaaS services sold were turn-key electronic functional test system solutions for high volume contract manufacturing companies. I successfully applied B2B account management techniques in California and Nevada. Key Contribution: - Increased total B2B sales revenue by more than 300% the first year in 2010 from $1M to $4M. (Salesforce expertise)

I implemented a product plan which increased revenue for EDA Cloud Computing enterprise SaaS products. I analyzed broad market dynamics for implementation of Cloud Computing SaaS virtualization models for emulation. While at Cadence Design I worked closely with global account teams and developed account penetration strategies at enterprise accounts like AMD, Cisco, Broadcom, Freescale, ST Micro, IBM, Nokia, Apple, Qualcomm, TI, Hitachi, Sony, and others. During employment I presented product roadmaps, and ROI analysis, at most key customer accounts. I created and supplied competitive analysis, PRD’s, MRD’s, product data sheets, cost analyses, beta plans, rollout plans, and customer success stories to the global account sales teams. Key Contributions: - Our business group increased total B2B sales revenue from $40M to $200M in six years (now at $360M) - I led the GTM Global team product launch of three products in a cross-matrix functional environment

I grew the revenue of an EDA high-tech combined hardware product line, which was an eight-year-old system used to verify complex computer integrated circuits. I immediately increased sales revenue the first year at 175% over plan by visiting key enterprise customer accounts with the global sales teams and presenting the latest capabilities. I recruited, hired, trained, and developed two technical product managers and two application engineers for the global market. During employment I created and presented product roadmaps, MRD’s, ROI analysis and customer success stories to key accounts at EMC, Motorola, Intel, IBM, Toshiba, Hitachi, LG, Samsung, TI, Nortel Networks, Siemens, ST Microelectronics and many others. I worked closely with global account teams to help create the account penetration strategy. I led multiple successful GTM teams for Global product launches in a cross functional matrix team environment.

I led a global start-up team of marketing and sales professionals in the sale of EDA, CAD software products. These EDA PCB software design products were schematic entry, PCB autorouting and PCB layout products. I managed a few key customer enterprise accounts as the “Account Executive”, and managed the VAR channel as they penetrated their key accounts at EMC, Motorola, Boeing Aerospace, Crane Naval Weapons, etc. Managed an internal team to create corporate, product presentations, hands on technical demonstrations, and performed competitive benchmarks at customer sites. Key Contributions: - I was instrumental in creating and growing a successful VAR software reseller channel worldwide - Led internal and external VAR software sales teams from a low start of $600k to over $18M in new business accounts. - Developed key partnerships with companies with complementary software products to increase sales

I led a team of marketing and sales professionals in the sale of EDA, CAD software products. These products were in the semiconductor design, EDA, logic synthesis, and PCB software products market. I managed over two dozen key customer enterprise accounts as the “Account Executive”, and managed a team of four sales and marketing professionals.

In this role I applied digital signal processing technology (DSP) to IC Functional ATE test system applications for RF, digital, mixed-signal and analog IC’s. Revenue grew from $3M to $250M while working at LTX Corporation. I worked on Analog Devices, AEG, Motorola, Delco Electronics, Bosch Automotive, Fuji, and Toshiba, IC functional test manufacturing floors.