Arthur Kwok Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

As an Acquisition Campaign Marketing Manager, I am responsible for the end-to-end strategic planning, implementation, optimization and reporting for all Optus B2B marketing activity across whole product suite (Mobile, Internet and Unified Comms).Key responsibilities:- Lead cross functional design and execution of integrated marketing campaigns through all touchpoints (including owned, paid and earned media channels).- Accountable for forecasting and delivery of omni-channel outcomes into Optus Business channels such as retail, online and telesales.- Utilise data tools such as Google Analytics, DOMO and Tableau to analyse and report on campaign performance and manage optimising opportunities.- Apply learnings from insights, competitor analysis and marketing opportunities to build and engage SMB audiences with focus to draw into marketing funnel.- Build and maintain strong internal stakeholder relationships across Product, Sales, Legal and Marketing functions as well as external stakeholders such as Creative, Digital and Media agencies.- Develop new campaign opportunities and channel strategies to draw new customer acquisitions.- Identify testing environments to continuously improve messaging and creative executions.- Forecast and budget management of million-dollar budgets and projects.

As a Retail Marketing Manager, I am responsible for leading retail marketing initiatives, campaigns and projects. Using actionable consumer insights to deliver world-class integrated campaigns that deliver to our brand promise and commercial targets. Key responsibilities:- Champion retail across the organisation and own the acquisition KPIs.- Develop an intimate knowledge of the customer, identify and solve customer tensions and craft strategy to acquire, maintain and defend different audience segments.- Develop customer journeys for different audiences, using digital marketing to target and drive traffic and conversion to stores.- Creative campaign development and implementation – work cross functionally with stakeholders to deliver campaigns end to end, drive brand and business metrics.- Report against commercial retail targets, strategic pillars and impact to the business and consumer, track and monitor reporting back to the business on success and opportunity.- Forecast and budget management of million-dollar budgets and projects.

Sydney, Australia

In this role, I lead a team of 6 coordinators to deliver marketing requirements for all retail channels including company owned, partner and mass. We also provided operational support for 300+ stores and hundreds of merchandising representatives. Key responsibilities:- Manage the development, growth and execution of planned and tactical marketing programs, events and campaigns.- Lead and develop a marketing and operational team of 6 direct reports.- Manage delivery of cross channel customer journey strategy.- Forecast and budget management of million-dollar budgets and projects.- Facilitate post implementation reviews to drive change across cross-functional teams such as sales, product, brand and legal teams.- Develop and foster internal and external stakeholder relationships to create operational efficiencies and drive strong sales results.

North Sydney

As a Campaign Manager, I am responsible for all retail marketing requirements in the Prepaid, Business and Strategic Partner channels. This role entails the maximising of customer facing, sales and marketing tools with the objective to meet channel requirements and sales targets. My key responsibilities include:- Manage the development, growth and execution of planned and tactical prepaid marketing activities whilst meeting deadlines- Lead a small team of 2- Manage the planogram and retail experience- Manage prepaid device and SIM packaging as well as recharge product marketing requirements- Facilitate the post implementation review process with sales team- Forecast and budget managementThe channels I'm responsible for include:- Mass including Coles, Woolworths, Big W, Kmart and Target- Prepaid Dealer Channels including petrol stations such as 7-Eleven, BP and Caltex- Prepaid Independent Dealers- Vodafone Retail- Vodafone's Retail Partners- Business Dealers

North Sydney

In this role, I supported the development, execution, growth and measurement of marketing activity for Vodafone's retail partner channels. I worked with external stakeholders within partners such as Allphones, TeleChoice, Dick Smith Electronics and Independent Dealer Channels to deliver strong retail marketing. Further to the primary responsibilities, I supported the creation and delivery of local area marketing activity for all our retail channels.

Castle Hill

Working as a sales representative I had many responsibilities, including customer service, cash handling, setting and achieving KPIs, and upholding store requirements. As a senior member of the team, I provided support and guidance for other staff members whenever needed. I also took charge of visual merchandising and was an expert in Siebel (CRM) and Pronto (ERP) support.Key Achievement:- Achieving top 20 in Net Promotor Scores (NPS) in the country

Driving Edge is a leading brand engagement marketing company. At their core is their ability to represent their clients through innovative and creative ideas that deliver high engagement outcomes that inspire purchase. They activate campaigns in many ways - in pop-up retail environments, events, public venues and on the street - and more recently via CONNECT their permanent engagement zones in Australia's leading shopping centres. Their objective is to inspire people to purchase by immersing theem in the richest brand experience.