Arthur Desroy Email & Phone Number

Arnhem-Nijmegen Metropolitan Area, GE, NL

Harderwijk, Gelderland, Netherlands

• Development of effective sales strategies aligned with company-wide goals and objectives
• Cultivate strong customer relationships by being their key point of contact and ensuring consistent and positive interactions across all touchpoints
• Nurture customer loyalty by designing initiatives that enhance the overall customer experience, encouraging customer retention and advocacy

Lognes, France

• Executive development and monitoring of the product offering by identifying new consumer needs, market trends and competitor analysis
• Creation of sales support tools (i.e. design of digital catalogues, maps, content adapted to social networks, video scripts) in both French and English
• Attending trade shows and furniture conventions to meet clients, prospectives and present our products

Villiers-sur-Marne, France

• Preparation of the Sales Action Plan (i.e. performance analysis, competitive intelligence, channels and content of communications)
• Executive development of the product offering and associated strategies (customer needs, range structure, weight of segments, etc.)
• Implementation of merchandising concepts (i.e. new store formats, instructional requirements, layout plan, reading keys)

Ferrières-en-Brie, France

• Development of business plans for project holders (Executive Summary, offer definition, environmental analysis, strategic objectives, legal aspects, financial tables, etc.)
• Establishment and deployment of global and domain strategies
• Raising awareness of good management practices including Quality Management System

Émerainville, France

• In charge of growing the web activities related to the kitchen products by creating specific content: www.but-cuisines.fr
• Establishment of kitchen performance management, key contact of the 'kitchen coaches'
• Monitoring the technical and technological aspects of products, market dynamics, positioning, communication indicators and audiences
• Conducting field surveys and competitive analyses, including at points of sale

Roissy-en-France, France

• Establishment of the product strategy & distribution policy
• Keep up trade relation with business partners and offering them marketing services tailored to their needs
• Creation of briefs for our communication channels (web + catalogs)
• Analysis of performance and monitoring of communication and audiences indicators

Champs-sur-Marne, France

• Key contact of the sales network: relative informations to the ranges of products (laptop, desktop, servers), price evolutions, markets, promotions, etc.
• Design of sales support tools – Among others: catalogs, product sheets, files of referencing
• Analysis of the competition with the aim of preparing pricing committees

Pontault-Combault, France

• Preparing and sending out credit applications
• Management of commission invoicing
• Management of marketing tools
• Development of sales support tools

Master Of Management, Business Strategy Specialization

Bachelor Of Law And Economics, Marketing Specialization

Courses taken : - Microeconomics - Macroeconomics - International Economics - Economic Policy - Applied Mathematics, Statistics..

High School Diploma, Physics - Mathematics