Arthur Joakim Email & Phone Number

Yerevan, Am

United States

Spain

• Leading a team of app marketers, guiding them to achieve exceptional results.• Motivating and inspiring team members to learn and grow their skill sets.• Rewarding team based on performance.• Collaborating with the Management team to win new and deliver results for our customers.• Ideate, create, and manage app marketing campaigns on different paid social channels.• Optimizing and scale international app marketing campaigns to achieve clients' business goals, focusing on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).• Utilizing automated reporting tools to present results effectively.• Auditing team’s campaigns and identifying things to improve.• Identify correlations between key performance metrics and draw conclusions to enhance user acquisition strategies.• Working with large reports to analyze campaign data thoroughly wherever needed.• Briefing analytics team to create or improve new dashboards for clients.• Briefing the creative team on the required banners or videos for each channel and campaign.• Being aware of the latest developments and best practices on Meta, Google, Tiktok and other platforms• Leveraging automation features on digital marketing channels to improve campaign efficiency and effectiveness.• Staying at the forefront of digital advertising by testing and delivering reports on the latest ad products, including alpha and beta tests.• Identifying bottlenecks and improving processes.• Representing company on conferences, webinars, podcasts, and other content pieces to enhance positioning as a leading agency.

United States (Remote)

• Administer time, resources, and huge budgets; excel in multitasking and managing priorities while navigating a fast-moving, dynamic environment.• Head teams of high-performing marketing professionals, championing coordination, motivation, development, and inclusion. • Direct user acquisition campaigns for a diverse array of crucial clients, formulating and executing overall and client-specific strategies for new-user acquisition and reengagement.• Chart course for continuous improvement by identifying and testing emerging channels; diversify the buying mix as needed, onboarding new channels through the mobile measurement partner (MMP) platform.• Spur engagement across numerous crucial social media and display advertising platforms, such as TikTok, Meta, Google Ads, Twitter, and Reddit, along with programmatic and DSP’s including Unity, Applovin, Bing, liftoff, Moloco, TaurusX, and also retargeting platforms such as Addikteev.• Leverage data to optimize the conversion funnel; evaluate and analyze the impact of creatives on conversion metrics, assess ROAS and CAC across all channels, and conduct constant A/B testing.• Assess, understand, and maximize the impact of app store optimization (ASO) on ranking and conversion metrics.• Carry out constant market and competitive research to identify the latest UA market trends.• Compose long- and short-term projections and clearly communicate objectives and expectations to clients.• Establish and manage client relationships, underpinning clear and attentive communications with fantastic value delivery; generate and present information-rich weekly performance reports while communicating next steps and resolving issues.• Operationalize marketing automation solutions such as rule based optimizations to maximize efficiency and minimize wasted effort.• Negotiate with traffic partners to ensure compliance of company OKRs with inventory/learning algorithm.

Yerevan, Armenia

• Planned, set up, monitored, and analyzed mobile user acquisition campaigns across a growing portfolio of games; evaluated key performance metrics (KPIs) and optimized activities accordingly to achieve ROI and growth targets, while routinely reporting results to business owners.• Allocated budgets and conducted thorough, dynamic media planning, efficiently allocating budget to different channels in alignment with demonstrated performance.• Selected, onboarded, and evaluated mobile UA partners; built, maintained, and enhanced relationships between company and mobile UA partners; negotiated terms to maximize performance opportunities.• Partnered cross-functionally with the marketing art team to compose optimal content and maximize the performance of creative assets.• Joined forces with the games teams to align goals, understand value propositions, and unify on up-to-date performance benchmarks.• Monitored and optimized ad monetization waterfalls.

Yerevan, Armenia

- Manage the entire process of developing proposals, ranging from articulating the proposal strategy to producing the final proposal for submission.- Ensure that technical proposals meet client requirements and Synergy’s quality standards and clearly communicate- Analyze Requests for Proposals (RFPs) and determine compliance with RFP requirements- Articulate proposal strategy, technical solution, and the company’s win themes- Maintain proposal calendars and convene and facilitate kick-off and subsequent proposal meetings- Organize collaborative proposal reviews- Collaborate with BD and technical colleagues to assemble technical inputs and define technical solutions to client requirements- Collaborate with the Proposal Pricing Lead to prepare proposal budgets- Collaborate with partner companies to incorporate their technical and cost inputs into the proposal- Recruit external consultants and subject-matter experts as needed for inclusion in proposals- Conducts post-submission debriefs to glean lessons learned- Write all aspects of a technical proposal, including company overview, technical approach/methodology/solution, past performances, and resumes- Ensure the company’s win themes are clearly and consistently articulated throughout the proposal

Armenia

- Create digital marketing road-map for Clients.- Analyze all digital marketing channels of clients (e.g. website, blogs, emails and social media) to ensure brand consistency- Measure ROI and KPIs and prepare budget- Develop specific campaigns to create and maintain high levels of Engagement/Conversion/Awareness based on provided strategy.- Manage and improve online content, considering SEO and Analytical Platforms- Forecast KPI trends and act proactively to increase clients market segment- Liaise with Product, Design and Sales directors to increase client performance through cohesive strategies- Motivate and Manage digital marketing team to achieve goals- Monitor competition and provide ideas to stand out (Competitive Analysis)- Stay up-to-date with fast-moving digital technology developments

Yerevan

Available Business products development.Price setting for competitive products.New products development and package offers creation.Sales increase planning for business products.Developing segment based offers for business.Business service quality assurance.Control, development and competitiveness assurance for "Remote banking platforms" .Quality control, development and competitiveness monitoring for Debit/Credit Card products .Website maintenance and visual effectiveness.Customer demands analyze and fulfillment.

Yerevan

Managing Email Marketing campaigns.Technical implementation of email campaigns based on country managers’ requests from about 30 different countries and doing necessary HTML coding.Analysing campaign results and updating necessary documents (Income report, Ratio analysis, Lessons learned, etc.)Final verification of implemented tasks before release.Actively participating in market research and competitor analysis.

Yerevan

Online Marketing of US based products (Finding partners and monitoring landings from their banners.).