Arthur Nasser Email & Phone Number

São Paulo, Brazil

Product Owner: I collaborate directly with the development team, providing ongoing support during Agile sprints and ensuring that solutions are delivered in line with customer expectations. I refine requirements and enhancements with clients, ensuring a clear and organized backlog. Additionally, I work with UX/UI teams to improve the user experience and oversee QA testing to maintain delivery quality and consistency.Digital Marketing: As a Growth expert, I specialize in strategies for Ads, SEO, Social Media, CRM, and Design. I develop and execute comprehensive plans to enhance online presence, optimize organic and paid traffic, and increase target audience engagement. My role also involves analyzing performance metrics and constantly adjusting strategies to maximize results.Strategic Planning: I am responsible for financial planning and providing direct support to C-level executives in fundraising efforts. I develop financial models and business scenarios to ensure strategic alignment and help the company achieve its long-term goals.

São Paulo

Digital Bank Implementation: Development and management of technologies, databases, APIs, and security.Creation of the company's Big Data: Collection, organization, and analysis of data to optimize key performance indicators.Matrix Leadership: Coordinating multidisciplinary teams to align objectives and deadlines.

São Paulo E Região, Brasil

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São Paulo

▪ Growth and CRM Project - Direct marketing campaigns; Customer's journey - from the proposal to purchase, thorough study of behavioral clusters - more than 12% of sales recovery▪ Project Owner - CRM system of the company "Lopesnet" - used by more than 10 thousand associated brokers and heavy back office users

São Paulo E Região, Brasil

 Strategic Planning - Expansion - Holding of Pronto Participações Development of Lopes Franchise Network project (more than 80 stores) Executive management of all operations (business units) in accordance with each partner

 Culture and CRM system implementation – one of the best systems in the real estate market (Direct Marketing campaigns, individual CRM and broker FACs registration) for more than 16,000 associated brokers 15% impact on group intermediation in 2013 with direct marketing actions.

São Paulo E Região, Brasil

 Analysis of management data to support the executive board. Systemic implementation project with Pipeline flow specification of the company's products.

São Paulo E Região, Brasil

 Compensation Policy Sector. Evaluation and standardization of documents such as checks, DOCs and other values as well as the Check Return Process Monitoring and solving bank fraud.

Master'S Degree, Economics

Activities and Societies: VALOR DAS EXTERNALIDADES URBANAS: UMA ANÁLISE À LUZ DO MERCADO IMOBILIÁRIO PAULISTANO.

Bacharelado, Economia

Mba, Business Administration

Mba, Project Management