Art Miller Email & Phone Number

Pittsburgh, Pa, Us

Warrendale, Pa, Us

A member of the Executive Team who directs all corporate and regional marketing for a Top 5 security company supporting nearly 400,000 relationships. Responsible for developing and executing clearly defined marketing strategies and integrated marketing communications programs that support business growth, lead generation and customer retention for residential, commercial and national account consumers. Support sales through the direct and indirect dealer channels. Primary areas of focus are:Brand management, brand awareness, product positioning, product marketing and intellectual property management; Customer experience initiatives, customer research and development of customer acquisition plans;Customer communications and internal communications;Market research and competitive analysis in an extremely competitive and changing environment;Development of unique value propositions for existing services, and recommend new services to enhance the customer’s experience;Partnerships development for strategic business alliances;Public Relations and acting company spokesperson for all media inquiries;Marketing Communications including advertising, trade shows, seminars, collateral and sales tools that supports business growth and brand recognition;Digital initiatives, web site and social media; Member of the New Product Committee that investigates, approves and launches new products and services.

Houston, Texas, Us

Responsible for all Marketing and Communications for this top 3 retail energy provider across North America. Responsibilities included marketing planning, program development and message management to help drive sales; ongoing ROI tracking and cost justifications on all marketing program spend to positive results; promotion of the Direct Energy Business brand across multiple customer business segments including Small Business, Mid to Large Commercial and Industrials and National Accounts across a number of targeted key verticals; ownership of the lead generation process to support aggressive sales targets in a cost-effective and efficient manner to improve deal closure; overall ownership of the web strategy and execution of this strategy to improve our customer online experience, drive online acquisition/renewal of business and educate customers on current market information and buying strategies; all marketing communications including customer communications, sales tools, direct marketing and collateral development and branding; and internal communications including intranet, our employee newsletter and ongoing company updates.

Managed Strategic Energy’s marketing presence in the Renewable Energy space (in addition to my responsibilities as Director, Marketing Communications) in order to optimize profitability, address customer demand for emerging sources of energy. Responsibilities included understanding the dynamics of this market segment, and creating proactive strategies and services to address this market offering and promote it to our existing customer base. Accomplishments include the development of a strategic marketing plan to guide approach and initiatives; assessment, analysis and justification of market opportunities; planning and management of marketing campaigns that drove awareness; recommended new products and services to address identified market opportunities; responsibility for ensuring that the correct product, the best market channels, and the proper promotional materials were developed to successfully attack the opportunity; and the assessment and ROI management for all campaigns and programs.

Directed all of the marketing communications activities for this top 5 retail electricity supplier across 12 deregulated states and managed the marketing communications staff, defined their mission, and lead the accomplishment of assigned organizational goals. Accomplishments include the branding of Strategic Energy and its products and services; development of standards and communication of the Strategic Energy brand to all stakeholders, both internally and externally; advertising, public relations, customer and corporate event strategies, web strategy and execution (including the creation of an external online presence and company-wide intranet presence); integrated marketing programs to promote our offerings across multiple customers segments including Small Business, Mid and Large Commercial and Industrials and National Accounts; creation and launch of sales tools to improve the selling process; internal communications including the Company newsletter and employee communications; and all customer-facing communications.

Kista, Stockholm, Se

Led the creation and execution of marketing programs, collateral, event and web deliverables while managing the regional brand for the Broadband Routing and Switching division of a $3 billion dollar designer, manufacturer and supplier of telecommunications and information technology equipment and services. Accomplishments include the creation of a highly productive and creative team of graphic designers, writers, field marketers and event planners which supported direct and channel sales activity; our global brand awareness; partnership with UK colleagues on a number of cross functional projects; and creation of marketing communications programs that consistently reinforced our key benefits and differentiators across a multitude of consumer/business segments and the US Federal Government.

Managed accounts, supervised design staff and created collateral and programs for this Marketing Communications firm.

Provided creative direction and execution support for a variety of marketing collateral and direct marketing projects for energy, governmental and industrial clients utilizing (at the time) the “cutting-edge technologies” of desktop publishing for this Communications agency.