Marketing And Communications Officer
CurrentTheatre Bay Area is one of the largest regional service organizations in its industry, connecting theatremakers with professional development, resources, and each other. As Marketing & Communications Officer, I oversee TBA's brand storytelling, digital communications, event promotion, earned media coverage, and advertising program. ✅ In 2022-23, I led the redesign of the TBA website and member portal, which reinvigorated engagement with key areas of user generated content, clarified our suite of programming, and brought a more vibrant and modern reputation to the brand. ✅ I project managed the 2024 press guide for the promotion Bay Area theatre, including 200+ verified contacts in print, digital, TV, radio, podcast, and social media. On behalf of TBA, I've secured earned coverage in SF Chronicle and American Theatre, and have been quoted in KQED. ✅ I manage TBA's suite of cooperative advertising programs, representing around $50,000 in annual income across email and web advertising, print distribution, and software subscriptions.