Arul Kumar Email & Phone Number

Bengaluru, Karnataka, India

Bangalore

Chennai Area, India

-QC’ed the campaigns and make error free campaigns.-Managing the high revenue campaign and sensitive clients.-Familiar with DFP,OAS Ad server.-To create click and impression tracker (1x1) for hardcoded placements and sent to Development team.-Traffic the IAB placements as well as site served placements (STM, spotlight, super spotlight, Nativo placements)-Generate the avails based on sales team instruction, Check the under delivery and overbooking lines regular basis and optimize the campaign.-Review the technical issue with engineering team and follow that ticket.-Assisting the Clients on the implementation of Rich Media, VAST, VPAID, HTML5 creativesDiscrepancy issues. -Got the Best team performer award of JAS 2015.

Chennai Area, India

- Trafficking and managing online advertising campaigns.-Upload and test banner ads, video ads, Mobile ads, Facebook ads & third-party tags to ensured that they meet specification and policy requirements.-Strong familiarly with DART preferred and industry standard knowledge of third party ad serving programs, including behavioural targeting, Retargeting, Contextual, Content Targeting, Predictive Targeting Etc., and rich media vendors (Eye blaster, Point roll, etc.), DART (DoubleClick DFA / DFP), Flash, Mediaplex, Eye blaster, Atlas.-Knowledge for the creation of AdX (Adwords Google)& RMX (Right Media) Campaigns.-Analyze&provide campaign reporting and screenshots and good reporting skill.-Knowledge of migration of accounts & bulk uploads etc.,-Trafficking Video, Mobile & Facebook Campaigns.-Trouble Shoot the Campaigns (Optimization) in order to deliver.-Have knowledge of salesforce CRM.-Have good knowledge in basic metrics of digital advertising field like Impressions, Clicks, CPC, CPA, and CTR and how they are tracked.