MBA (Sales & Marketing) and General Management from IIM, Lucknow with nearly 16 + years’ of rich experience in Strategy Planning, Sales & Distribution, Channel Management, Retail Sales , B2B, B2C Sales & Operations, SCM Management Customer Service & Retention Management. Available to discuss and explore challenging roles through my e mail : aruln2@rediffmail.comA keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence. Verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments. Highly successful in building relations with upper level decision makers; seizing control of critical problem areas and delivering on predefined commitments. Excellent interpersonal, communication and organisational skills with proven abilities leading motivated teams towards achieving organisational goals.Career Highlights :Have consistently grown across the hierarchy and successfully delivered at senior level positions in FMCG & Retail Sales and Distribution with leading organisations. Displayed entrepreneurial skills through establishing Marketing operations; inclusive of identifying and developing markets, setting up Distribution networks, recruiting and mentoring teams, instituting processes, etc. across various assignments. Ensured a big-impact launch in all towns, including implementation of task force storming, visibility etc. Demonstrated leadership in recruiting, training and mentoring dynamic Sales Teams. These have not only reported consistent escalation in productivity but have been acknowledged as one amongst the top performing teams. Acquired expertise in breaking new avenues & driving business growth activities; conducting opportunity analysis by keeping abreast of market trends and competitor moves.
Dish Infra Services Private Limited
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Circle Sales ManagerDish Infra Services Private Limited May 2018 - PresentChennai, Tamil Nadu, India
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Zonal Sales Manager (Madurai & Coimbatore Region)Airtel Apr 2013 - May 2018Coimbatore Area, IndiaFrom April’13 onwardsZonal Sales Manager Bharti Airtel Ltd - Madurai / Coimbatore Region- Implementation of Sales & Distribution norms- Devising Plan for Revenue Generation and for increasing the Market Share.- Implementing new distribution set-up of capturing Rural Markets.- Churn /Customer Life Cycle Management and responsible for Month on month Net Adds- Extracting Sales in Modern Trade / Regional Modern Trade /B2B & B2C -
Cluster Head (Home Business)Reliance Digital Retail Ltd. Aug 2009 - Jul 2012Chennai Area, IndiaAug’09 To Jul ’12Reliance Digital TV ( RCOM) - ChennaiCluster Head (Home Business) Duties:- Managing the task of Sales, Distribution & Service in the assigned Cluster and managing a team of 14 members including sales & service.- Implementing various sales related strategies, processes & techniques in the market to increase the market share in Retail Market, Modern Trade & in Direct Sales- Provide Leadership and Motivation to frontline employees with varying job responsibilities including Sales, Operations Training and customer Service for Continuous growth of My Team. Effective implementation of Strategies for achieving the AOP Plan. - Closely monitoring the Service related calls and managing them as per company TAT.- Increasing the Sales through Direct channel partners and through Routine Sales Promotion activities.Achievements: - Continuously Met the AOP target for the last three financial year’s- All India No 2 in Net addition for last two financial year- Ranked as No 1 in Metro Category in Services Parameters - Reduced overall suspension from 31 % to 24.3 % which in the best across the country- Increase the ARPU form Rs.171 to Rs.213 which is the best across the country -
Zonal Manager (Branded Retail Business Unit - Brbu) - MaduraiTata Teleservices Ltd May 2008 - Jul 2009Madurai Area, IndiaMay’08 To July ‘09Tata Teleservices Ltd., Madurai RegionZonal Manager (Branded Retail Business Unit - BRBU) Madurai Duties:- Directing all the showrooms of the company & franchisee from fit outs to management and formulating into profit making centres.- Establishing new locations, recruiting and training the staff, implementing systems & processes at stores and handling all operational as well as marketing issues of the stores.- Supervising the final stages of fit outs of new stores.- Preparing SOP, ensuring training schedule of Retail Store Staff and handling cost sheets of stores.- Carrying out store visits as part of a schedule and conducting Refresher Training Programs.- Ensuring sound operations at stores by monitoring from the Head Office through live feeds.- Monitoring costs & expenses at retail by controlling of wastages. - Managing existing stores with addition of new ones on Zonal level.- Generating leads for the marketing team to augment business and fulfil PR activities.- Closely monitoring the activities of the Marketing Team and preparing response charts & reports for improving sales.Achievements: - Contributed 52% share in Prepaid Business & 38 % to Post paid Business in the territory.- 22 % revenue contributed to the cluster.- Rated as the No: 1 in C-SAT survey done across PAN India.- Maintained the profitably in all company owned showrooms and successfully raised the profitability of 3 showrooms. .- Enhanced client servicing. -
Manager - Retail SalesEssar May 2006 - Apr 2008Madurai Area, IndiaMay’06 – Apr’08Essar Steel Ltd., Madurai Essar Hypermart LtdManager - Retail Sales Duties:- Identifying Retail Outlet Location, establishing new Retail Outlet, accomplishing market survey & Customer Identification - Confronting short term and long term plans for achieving the set targets in adherence with the departmental budgets.- Devising and implementing promotional plans to enhance brand visibility.- Managing the task of Market Mapping, appointing Dealers & Consignment Agents and executing Sales & Collections- Overseeing Supply Chain Management, Customer Retention and dealing with Statutory Compliances.- Initiating & developing relationships with key decision makers for business development. Mapping & analysing business potential and identifying new profitable products/ product lines.- Accountable in evolving market segmentation & planning penetration strategies to achieve channel / product wise targets. Developing the channel partners and distribution strategies for ensuring availability of services and ensuring maximum exposure in the market.- Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics. -
Area Executive - Coimbatore RegionItc Limited Jul 2004 - Apr 2006Coimbatore Area, IndiaJul’04 – Apr’06 ITC Ltd., CoimbatoreArea Executive Duties: - Managing the task of Sales & Distribution in South Tamilnadu.- Accountable for new product launching, sales promotion activities & Retail Net Work Management.- Handling Modern Trade in my Territory- Evaluating the market and the competitor moves. Motivating the team for attaining the required targets.- Ensure the availability & Visibility of my product in all retail counters. -
Sales Officer - ChennaiHeinz Frozen Foods Sep 1998 - Jun 2004Chennai Area, IndiaSep’98 – Jun’04Heinz India Pvt Ltd.Sales Officer - Chennai Growth Path:Territory Sales Promoter Sep’98 – Mar’00Sales Officer Apr’00 – Jun ‘03Sr.Sales Officer July’03 – Jun’04Duties:- Handling Channel Management and developing Super Stockiest concept in the territory.- Appointing sub –stockist in smaller town to ensure the product availability & visibility in rural area’s.- Forecasting and planning sales for the top line Products like Complan, Farex, Nycil, Gulcon –D and Ketchup. Launching several new products and get repeated sales.- Handling Modern Trade , Horeca & Institution Sales- Identifying market potential and appointing new distributors in unrepresented areas.
Arulkumar N Education Details
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Gmpe (General Managment Program For Executives) -
Mba (Sales & Marketing) -
Bba (Bachelor In Business Administration) -
Dme (Diploma In Mechanical Engg)
Frequently Asked Questions about Arulkumar N
What company does Arulkumar N work for?
Arulkumar N works for Dish Infra Services Private Limited
What is Arulkumar N's role at the current company?
Arulkumar N's current role is Cluster Sales Manager at Dish Infra Services Private Limited.
What schools did Arulkumar N attend?
Arulkumar N attended Indian Institute Of Management, Lucknow, Bharathiar University, Annamalai University, Dr.mahalingam College Of Engineering And Technology.
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