Arun Kumar Email & Phone Number

Mumbai, Maharashtra, India

Excited to be part of the innovative journey at PayNearby, a dynamic leader in fintech and financial inclusion. As a key contributor, I lead digital acquisitions, retailer engagement, cross-selling, and retention efforts, driving seamless banking services through our mobile app. With a focus on comprehensive performance marketing, I oversee campaigns across diverse channels such as SEM, Programmatic, Meta, Social, Display, Email, Affiliate, and remarketing. Utilizing Clevertap, I ensure precise… Show more Excited to be part of the innovative journey at PayNearby, a dynamic leader in fintech and financial inclusion. As a key contributor, I lead digital acquisitions, retailer engagement, cross-selling, and retention efforts, driving seamless banking services through our mobile app. With a focus on comprehensive performance marketing, I oversee campaigns across diverse channels such as SEM, Programmatic, Meta, Social, Display, Email, Affiliate, and remarketing. Utilizing Clevertap, I ensure precise retailer engagement through highly targeted segments. Managing call center desks within the Growth Center, I play a pivotal role in driving acquisitions and supporting cross-sell campaigns. Join me in revolutionizing financial services and making a lasting impact at the forefront of digital innovation. #Fintech #FinancialInclusion #DigitalAcquisitions #PerformanceMarketing #Leadership Show less

Mumbai, Maharashtra, India

Responsibilities:Overseeing the acquisition of traffic to the app and ensuring successful conversion into desired actions, such as sales subscription and sign-ups, to meet revenue targets.Channels Encompassed:• SEM (Search Engine Marketing): Engaging in advertising on search engines to enhance visibility• Social Media Marketing: Utilizing social platforms for marketing initiatives• Display Advertising: Placing visual ads on websites and other digital platforms• Email… Show more Responsibilities:Overseeing the acquisition of traffic to the app and ensuring successful conversion into desired actions, such as sales subscription and sign-ups, to meet revenue targets.Channels Encompassed:• SEM (Search Engine Marketing): Engaging in advertising on search engines to enhance visibility• Social Media Marketing: Utilizing social platforms for marketing initiatives• Display Advertising: Placing visual ads on websites and other digital platforms• Email Marketing: Engaging the audience through targeted email campaigns• Affiliate Marketing: Collaborating with partners to promote products or services• Remarketing: Targeting users who have previously visited the websiteRevenue Targets: The primary objective was to boost revenue through the efficient management of diverse online marketing channelsChannel Performance: Ensuring optimal performance of each traffic channel, contributing to the overall success of the business Show less

Mumbai

Responsibilities:Traffic Acquisition and Conversion: Responsible for traffic acquisition, site conversion, and achieving revenue targets across all lines of business and online points of sale.Channel Ownership: Owned the performance of all traffic channels, ensuring a sustainable traffic mix.Performance Marketing: Managed overall performance marketing on SEM, Social, Display, Email, Affiliate, and remarketing for flights, hotels, and holidays.

Mumbai Area, India

Primary Function:- Marketing for Air and Outbound Travel.

Functional Areas:-Responsible for design and implementation of end to end marketing strategies. The role included budgeting, , brand building programs, campaign roll out and management, reporting & analytic.

Mumbai Area, India

Functional Areas:-Responsible for end to end marketing initiatives. Responsible for Brand Building Programs, Customer Acquisition Channels, Website Engagements & Customer retention.

Mumbai Area, India

Product pricing Research, Offline Advertisement & Channel Assessments,Sales Training Modules.