Market Research Analyst
CurrentPerformed data extraction from multiple sources, including databases, web scraping, and third-party tools like ZoomInfo and Crunchbase, ensuring data quality and consistency.Monitored competitor activities, including product launches, pricing strategies, and promotional campaigns, to assess market positioning and identify competitive opportunitiesConducted extensive secondary research using a variety of online sources such as company websites, professional bodies, trade media, and industry reports.Segmented customer data and developed targeted marketing strategies, contributing to 15% improvement in customer engagement metrics.Prepared and delivered reports, presentations, and dashboards summarizing key findings, trends, and strategic implications to cross-functional teamsIdentified and validated high-potential leads through data analysis, resulting in 20% increase in qualified sales opportunities within the first quarter.