Arun Kumar Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Led a team of 4 executives in managing a AUD 12 million annual PPC budget across Australia, driving revenue growth and maximizing ROI across multiple paid media channels.Guided both the ads and analytics teams, aligning their efforts with marketing goals, resulting in an 89.4% QoQ increase in purchases and a 37.3% QoQ reduction in cost per conversion for insurance campaigns.Conducted regular training sessions on Google Tag Manager, Google Analytics 4, Adobe Analytics, Adobe Cloud, and Google Ads, significantly enhancing the team's expertise in advanced analytics and campaign management.Implemented smart bidding strategies and customized reporting frameworks, optimizing campaign performance and ensuring that insights were actionable and contributed to overall success.Streamlined marketing campaign reports within the analytics team, particularly in Adobe Analytics, to optimize conversion tracking and provide actionable insights for improving campaign outcomes.Managed the ads team across multiple platforms including Microsoft Bing Ads, Outbrain Ads, Taboola Ads, and Spotify Ads, overseeing the execution of complex, multi-channel campaigns.Fostered a collaborative and unified team environment, ensuring efficient communication, goal alignment, and a shared approach to achieving business objectives.

As an Senior Digital Marketing Executive at NIST Institute Pvt Ltd, my roles & responsibilities include:● Manage the day-to-day progress of Digital marketing Activities like campaign planning, filtering keywords and execution by using Sem rush , Ahrefs, Page sense , Hotjar , GT Metrix & google insights.● Managing 40 Google Ads campaign (80 Ads Copy) & 4 Bing Ads campaign across the International and region having Monthly Spend of $20k.● Monitoring Campaigns, Keywords, Daily pacing, and Optimizing them respectively to reduce the bad spend & improve ROAS (optimizing the budget and ROI) using Google AdWords, Bing Ads, LinkedIn, Facebook, & Insta Ads.● Optimizing marketing campaigns towards Performance Marketing. Performance Marketing - Strategic Search and Display campaigns on Google Adwords for brand building and lead generation.● Set-up & launch new campaigns as per different Events, Promotions.● Paid Landing Page development recommendation Report and A/B testing as part of Conversion Rate Optimisation (CRO). Revised landing pages to generate and increase leads.● End-to-end Institute and Corparate Lead Generation & Brand services for B2B businesses.● Daily, Weekly, Montly Accounts Performance Reporting.

Chennai, Tamil Nadu, India

Flipkart and Amazon Campaign planning

Chennai, Tamil Nadu, India

● Manage a product and services business of over 5 accounts with a budget ranging from 5lakh-10lakh a month● Google AdWords (PPC): Handling AdWords Campaign by creating Search Ad Copy, Display Ad Banner, Shopping ad, Landing Page, Quality Score, Conversion Optimization increased by 30% ● Lead Generate: Improved 50% Online Leads by Google AdWords Search ADs. Growth ROI by reducing cost 30% CPL via increase Quality Score and Adrank. ● Create and update Facebook campaigns, ads and images per team requests ● Creating a Marketing and paid media campaign and strategies, including budget planning, content ideation, analysis and implementation. ● Work with the marketing team to launch campaigns on time and on budget. ● Facebook Ads Management: Monitoring Facebook Campaigns, Creating Ad Set, Ad Copies, Budget, Bidding Auction. Managing ROI, Optimize retargeting like custom audience,looklike audience & Audience Reach Leads, & Conversion by 30%. ● Identify trends and insights, and optimize spend and performance based on the insights ● Collaborate with internal teams to create landing pages and optimize the user experience. ● Utilize the strong analytical ability to evaluate end-to-end campaign experience across multiple Products and services ● Making Lead generate and calls through Google ads efforts of wellnezzone resulting in 1lakh-5lakh revenue growth in a every month with 50%+ growth.

Chennai, Tamil Nadu, India

Formulate and implement SEO strategies that extensive keyword research and keyword targeting strategic planning, link development, and analysis. including technical SEO, on-page and Off page optimization & content strategies, local & international SEO, Schema Implementations and eCommerce strategies, mobile-first indexing and Amazon SEO.Actively research and test new optimization approaches to help improve organic rankings and drive increased organic traffic to company sitesSEO on the Ethix team, where I lead reporting and complete strategic and technical projects to rank the website higher on the Google Search Engine. Search Engine Optimization (SEO): Growth 40% Organic Traffic (Desktop & Mobile) with Web Analysis, Competitor Research, & Google Algorithms.Auditing and monitoring of Ethix and Medzone sites.SEO Webmaster: Implement GTM, Search Console for Site Error Solving with SEO Best Practices. Google Analytics for Goal Set, SEO conversion improved by 25%.Using SEO tools to perform competitive research, detect technical issues, analyze link profiles, and identify content opportunities.Utilized various SEO strategies to improve organic traffic on Ethix group of websites.lead SEO across medical shop franchise businesses in medical, beverages and home care services.Through 5 months of optimizations on and off-site, Helped SEO team grow by 3x within 2 years . Ethix averages over 5k users a month. Medzone site averages over 4k user a month. My skillset includes the following: knowledge of ecommerce (Amazon, Flipkart) product optimizations, Customize Wordpress, website managementConduct website audits with regard to Google Analytics / Google Tag Manager implementationUtilize Google Analytics, keyword planner & Google Webmaster Tools to record and analyze data

Chennai Area, India

Implemented white hat SEO practices including but not limited to keyword analysis, on-page optimization, off page optimization using tools such as word tracker, keyword discovery, Google keyword tools, meta tags optimization, page headings, page content optimization, image optimization, hyperlink optimization, XML sitemap creation and submission, robots file creation/optimization.wordpress seo and customizationsPerform search engine optimizations: content creation, page building, keyword tracking, metadata management, link building