Key Responsibilities:- Lead Analytics & Insights efforts, refining sales forecasting models for marketing and conducting pipeline analysis to provide actionable insights for leadership and regional teams.- Collaborate closely with the Head of Marketing for Europe to align marketing strategies with business goals, driving goal setting and target establishment for the regional field marketing teams.- Develop and execute high-touch client engagement programs and Account-Based Marketing (ABM) initiatives, supporting deal closures and enhancing customer relationships.- Spearhead the execution of global marketing programs across Europe, ensuring alignment with commercial objectives and delivering impactful results.- Foster strong cross-functional collaboration with sales, marketing, and business leaders to ensure seamless alignment across all levels of the funnel.- Establish regular marketing reviews with regional teams, tracking performance, program effectiveness, and delivering reports to drive results.- Apply a commercial mindset to marketing strategies, optimizing budgets for maximum ROI and ensuring effective allocation of resources.Key Achievements:- Adapted and refined the sales forecasting model for marketing, providing realistic insights on when marketing efforts would impact pipeline growth.- Designed and executed account-centric marketing programs that accelerated deal closure for key clients through enhanced ABM strategies.- Led global CX initiatives that successfully delivered high-impact client engagements, contributing to key deal wins and strengthening client relationships.- Consistently optimized marketing spend to deliver measurable ROI and support the growth of regional field marketing teams.

CRM - Business Analyst