Arun Kumar Sharma Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Noida, Uttar Pradesh, India

1. Partner with leadership to set strategic plans and articulate priorities.2. Develop executive-level deliverables.3. Work across Times Internet's publishers to develop solutions to the organization’s challenges and initiatives.4. Improve efficiency and effectiveness by applying a diligent approach to PubOps' operational processes.5. Enable critical business decision-making by working with cross-functional stakeholders.Skills: Strategic planning · Excellent communication and collaboration abilities · Process Improvement · Cross-functional collaboration · Strong analytical and problem-solving skills · Deep understanding of programmatic advertising technologies and platforms

Noida, Uttar Pradesh, India

1. Yield Management to deliver campaigns with the highest value - open bidding and prebid.js.2. Integrating different ads set up for multiple publishers - Times of India, Economic Times, Navbharat Times, Gadgets Now, India Times, MensXP, iDiva, Business Insider, etc.3. Troubleshooting various issues on publisher websites and campaigns through root cause analysis.4. Created custom dashboard logics for ad sales to get inventory data and forecast, created test pages system for display operations to test innovations across different publishers for ad campaigns.5. Helping product team in testing and implementing new innovations and setting up campaigns and helping the operations team with the configurations of innovations like Site Sync, Expandable, Cube, PPD, AMP Stories, Flying Carpet, etc.6. Handled big events like Union Budget (on TOI, Economic Times, NBT, etc.), Elections, IPL, etc. on display and video inventory.

Gurgaon, India

1. Managing multichannel programmatic campaigns (Desktop, Mobile, and Video).2. Troubleshooting, campaign delivery and performance issues.3. Ownership and accountability for day to day of the Campaign, Setup Floodlight, tracking and being responsible for analysis of digital activity providing crucial insights.4. Building tags, and ad trackers in DCM, also implementing floodlight trackers in the campaigns and wrapping through Nielsen, IAS, Sizmek, and MOAT.5. Coordinating with internal and external stakeholders in case of any discrepancy in the existing campaign.6. Managed programmatic, direct and indirect monetization of more than 500M impressions through 4 different platforms.7. Worked closely with advertisers and publishers, building and maintaining a strong business relationship by giving value-added custom advertising and monetising solutions.8. Handled clients’ queries on Programmatic, Google Ad Manager, Header Bidding, Google Ad Exchange, and Google AdSense to provide detailed solutions to get the issue resolved.9. Supported the direct sales team by providing useful data and insights for a better conversion ratio.10. Campaigns successfully delivered – Intel, Cisco, Landrover, Micon, Redhat, FIITJEE, G-SHOCK Watches, Alladin Movie, mVAS, Adidas, Glenmark, and many more.

Gurgaon, India

1. Proposed and initiated new sections in Safe - CyberMedia's Unified Reporting Tool for better and accurate reporting.2. Developed marketing strategies for CyberMedia's CyberAds and video platform which resulted in multiple revenue streams for publishers and ultimately higher client retention percentage.3. Introduced and managed Safe blog.4. Managed programmatic guaranteed campaigns via Google Ad Manager for several publishers ensuring maximum CTR and other factors, hence revenue.5. Gathered data of consumers and industry benchmarking for better targeting that resulted in an increased profit from $55,000 to $80,000 for the Q3 in 2019.6. Followed changes in industry trends with respect to Google AdSense and optimized publisher's websites to ensure maximum revenue QoQ.

Gurgaon, India

Gurgaon, India

1. Got familiar with marketing strategies.2. Worked closely with engineering and production teams to analyze new products and develop their marketing strategies ensuring effective work-flow.3. Attended client appointments with seniors to observe sales and product management process.

Postgraduate Degree, Business Analytics, A+ With Distinction

Activities and Societies: Data Analysis, Account Management, and Project ManagementJust completed a master's program in Business.

Bachelor Of Technology (B.Tech.), Mechanical Engineering, A

Activities and Societies: Member of Mechatronics Group, and Leader of Theatre Society.Mechanical engineering student equipped with a solid.

Higher Secondary, Science, A+

Activities and Societies: School Band and Theater SocietyEnthusiastic 12th-grade science student with a solid grounding in subjects like.