Arun Natarajan Email & Phone Number

United Kingdom

• Part of the Global Infrastructure Solutions Group's Center of Competence
• Focused on EMEA, APJ, Greater China and LATAM to drive Sales Programs and Enablement
• Work closely with Product, Marketing, Sales, Alliances (Channels) and Vertical Industry teams to drive the Edge Infrastructure and Validated Solutions business Internationally

United Kingdom

• Was focused on Medium Business within EMEA and responsible for driving Sales Programs & Plays to increase revenue and gross margin across all product segments
• Communicated and liaised with Medium Business leaders and stakeholders on a regular basis
• Tracked and enabled Sales teams across the region

Singapore (APJ)

• Part of an exclusive Global team tasked to transform the Sales teams and ramp up solutions selling across the Enterprise and Commercial Business Groups at Dell EMC
• Global Business Strategist overseeing and accountable for the infrastructure solution business (~$300M+ per annum) across Asia Pacific & Japan
• Ensured the business achieved a Compounded Quarterly Growth Rate of 41% over the last 4 quarters
• Built a steady run rate business within just 3 fiscal quarters and substantially overachieved every metric that was set

Singapore (Asia Pacific Ex Japan)

• Grew the business threefold over the previous year by ensuring a quarterly growth of atleast 30%
• Increased market share every quarter by growing faster than the market
• Streamlined a large portfolio of solutions to 3 priority offerings to drive focus and maximize revenue
• Propagated Converged Infrastructure solutions for Virtualization, Business Analytics (SAP HANA) and Oracle Database through a simplified approach

Singapore (ASEAN)

• Chalked out a business strategy and actionable go to market (GTM) plan for 3 countries in ASEAN that drove them to leadership position in the market
• Provided direction to Product Line Managers in each ASEAN country
• Worked closely with country Business Unit Leads and Brand Sales Specialists to close key opportunities across the region
• Identified areas of improvement to boost marketshare, revenue and profitability

Singapore (Asia Pacific & Japan)

• Launched and positioned the Converged Infrastructure business across Asia Pacific
• Formulated the winning strategy and chalked out plans to penetrate the crowded Server market
• Led the transformation of Network-centric teams
• Expanded the Value based partner ecosystem

Singapore, APJ

• Launched the customized systems business in Asia Pacific
• Focus on Web 2.0 companies in China and Japan
• Assessed the specific needs of many Web 2.0 organizations in North Asia that helped plugged the gaps in the current systems portfolio
• Built and manage a team of sales and support professionals to kick-start the businessManaged the HP Blade Server business in addition to SCI

Singapore (APJ)

• Product and Business Management of HP’s blade server portfolio across Asia & South Pacific (~US$300M business)
• Provide business direction to product and sales teams across countries in the region
• Responsible for churning out go-to-market initiatives and Infrastructure Solution offerings with regional Sales and Distribution teams
• Drive planning sessions that lead to customization and propagation of blade solutions for specific verticals, based on business potential and market dynamics in each country
• Regional evangelist for driving adoption of blades in key growth markets of China, Korea, India, and Australia
• Formulate sales pitches for CxO level events and build rapport with decision makers

Singapore

• Top & bottom-line responsibility as well as Product Marketing of Intel Xeon based Servers in Singapore
• Chalked out initiatives and implemented programs to increase the adoption of Enterprise range of ProLiant servers
• Assumed a lead role in positioning and pricing products for large bids
• Conducted sales training on products as well as enterprise level server solutions such as online transaction processing (OLTP), high availability, data warehousing and so on, across South East Asian countries
• Evangelized hardware and clustering solutions along with frameworks for Server Consolidation, Distributed Internet Server Array (DISA) Architecture etc. with an aim to increase the size of the High End Server segment
• Managed the Intel alliance in Singapore

Bangalore, India

• Responsible for Product Marketing Intel based servers and various Storage & Back-up products
• Drove a profitable business of over US$ 30 million/annum
• Liased with large distributors for ‘volume products’ business
• Was responsible for planning and forecasting mainstream servers and storage options

Bangalore, India

• Responsible for the business of Windows NT based servers (Intel and Alpha range of processors)
• Devised Strategies to customize worldwide directions to suit the local market
• Responsible for all marketing activities of the product range
• Conducted Sales training programs across the country

Bangalore, India

• Responsible for deploying Sales & Marketing strategies and meeting the sales quota in all the states of South India
• Maintained the server growth rate within the region at 20% above the market average
• Responsible for Product Positioning and Promotional Campaigns
• Also held the portfolio of “Server Specialist” for the region

Kochi, India

• Responsible for direct and indirect Sales in three districts of a Southern State in India
• Oversaw activities of the Business Partners’ Sales Team
• Successful in the acquisition and maintenance of major accounts in the allocated territory

Bangalore, India

• Responsible for sales of personal computers and peripherals
• Coordinated activities and motivated a sales team
• Managed corporate accounts independently

Post Graduate Diploma In Management (Pgdm), Marketing & General Management

Bachelor Of Engineering, Mechanical Engineering

Education record