Arun Kumar Email & Phone Number

• Planned and implemented Salesforce-based CRM for a US-based client optimizing cost and efficiency by over 70%
• Assisted in the creation, mapping, and functional testing of multiple objects and modules of the CRM making it more efficient and user-friendly
• Executed a Mapping and GIS-based system and integrated the same with a new CRM solution, automating key data points for faster inputs
• Managed client's DMS and restructured the entire file manager increasing access speeds more than 3 times
• Provided expertise on multiple products and solutions to be used by client teams after market research, competitor research, and analysis
• Designed and curated multiple dashboards for business intelligence to the top management using Power BI and JIRA tools

• Owned and marketed AI-based test automation product portfolio for multiple clients helping them save 7k+ hours of productivity
• Involved in writing, grooming, updating, and adding user stories for Smart Builder, Headless Storefront, ADLC tools
• Drafted the product roadmap for the ADLC tool, and implemented enhancements for Proact platform around delivery excellence
• Collated, maintained, and updated the master asset database for the Proact project by getting around 110 assets and 50 standards
• Took ownership of end-to-end activities of the ADLC project including DSUs, marketing deck, mailers, leadership updates, etc.
• Designed marketing campaigns, and marketing collaterals, and maintained the MAI portal with regular asset updates

Delhi Area, India

• Successfully positioned intelligent process automation platform in the Gartner’s Low code Magic Quadrant for the first time
• Prepared and communicated product positioning including product direction, competitive analysis and market direction
• Designed and executed product marketing strategy for GTM enablement using brochures, eBooks, value props and presentations
• Executed sales and presales enablement using battlecards, product demos, RFI assistance, product release updates and trainings
• Maintained and improved product positioning by influencing analysts over analysts’ briefings and enquiries
• Drafted product roadmap and deeply analyzed the market trends, competition and feature prioritization

• Led the IT and marketing team for marketing analysis, implementation and incorporated process changes resulting in a 20% increase in enrollment strength compared to the previous year
• Initiated social media and digital marketing for one of the society’s institutes free of cost using various social media platforms, reducing advertising and marketing costs by more than 45% compared to last year
• Identified business development opportunities and implemented business process enhancements
• Communicated performance analysis to senior management to generate crucial decision-making insights
• Executed market research for the coaching academy and lead generation workshops to increase enrollment
• Implemented messaging based feedback system, time table scheduling and online academic application for teachers and students in a modest budget making academic feedback more convenient and on the go

• Batch Technical Specialist in HW Ongoing Team under Enterprise Benefits
• Co-ordinated with the client and onsite team to understand their requirements on a regular basis
• Conducted WPS compiler testing with the US Team leading to successful completion of the project to reduce over 30% costs and got an appreciation for the same by Lead Programmer Analyst
• Responded to ad hoc requests from the clients relating to the deliverables
• Responsible for mainframe job scheduling of various automated Batch jobs that run on the periodic basis
• Trained and mentored newcomer interns in learning the fundamentals and basic technicalities of batch team

Master Of Business Administration - Mba, Marketing

Bachelor Of Technology - Btech, Computer Science And Engineering

Activities and Societies: Literary SocietyAdditional Specialization in Cloud Computing and Virtualization Technology facilitated by IBM

Intermediate (Senior Secondary), Non-Medical

Activities and Societies: Appreciation at Junior Indian Science Congress 2006- Poster Painting Competition, State Level Science Congress.

Middle Standard Examination

Activities and Societies: State Level General Quiz Winner 2005, State Level Science Quiz Participant 2003