Aru Sharma Email & Phone Number

Mumbai Area, India

We create measurable and executable digital marketing strategies that are built to convert. From relevant content to qualified business leads in the online space, and everything in between, Quadigy enables all. Quadigy is an outcome-based, full-service Digital Marketing firm that helps businesses turn their marketing function into a profit center.

Mumbai Area, India

Was invited to join Aranca (a global customized research and advisory firm) in 2015 by the VP of Marketing and take up this broad-function role to contribute towards building an ROI based inbound digital marketing program for the company. The value I deliver at Aranca ranges from managing social media efforts across the company’s offerings, running content marketing activities, building sales enablement tools and materials – including managing internal teams, external agencies, and training sales on using social media. My notable achievements include: • Growing the company’s organic social followers by 10X on Twitter (from 300 in 2015 to 4,000+ in 2017).• Doubling the following on the company page on LinkedIn (from 6000 followers in 2015 to 13,000+ in 2017).• Bringing in ~50 Sales Qualified Leads (SQLs) per month in 2017 upwards from 15 SQLs per month in 2015 via digital campaigns.• Growing the subscriber base for the company blog from 0 to 1000+Was awarded for optimizing marketing processes and introducing automations.

Mumbai Area, India

eClerx is a process management and data analytics firm. As Process Manager for Marketing Support, I hired and managed an in-house team which supported marketing, sales, and operations for design and visual enhancement projects. I worked across content strategy, content creation, branding consistency, and communication activities for the company as well as some of eClerx’s Fortune 100 clients with my notable achievements being: • ~90% reduction in design costs through off-shoring. • Shrinking turnaround by more than 50% from an average of 12 to 4 business days. • Leveraging the in-house design team to create a one-time repository of best in class, high quality templates depicting commonly used business concepts in presentations – an estimated net savings of ~ USD 4,000Was awarded “Project Manager of the Semester” for my efforts.

Mumbai Area, India

Began my professional journey as a marketer at 3 i Infotech, a software solutions firm that was initially promoted by the well-known ICICI group. I worked “hands-on” in executing functions related to corporate marketing, branding, media, and industry relations. Value I added was through: • Managing editorial content and designs for internal and external communications (newsletters, brochures, events, advertisements, presentations, advertorials, sales kits, whitepapers, case studies, AVs, etc.) • Developing content for Website, UI/UX improvement, and managing the Intranet portal including online banner campaigns. • Ensuring brand guidelines were adhered to internally as well as orienting external vendors about branding consistency, positioning, and quality standards. • Developing positioning documents, content for media queries, briefing documents for company spokespersons, and improving the “look and feel” of RFP responses. • Responding to questionnaires from Nasscom, industry analysts (International Banking Systems (IBS), Gartner, etc.), research agencies, and communicating new customer wins and technological advancements made by the company to external media – keeping in line with brand, positioning, and messaging elements.

Analyzed investment attitudes and awareness about financial planning services in the market by meeting potential leads and customers as part of my project titled, “Investment Attitudes and Implications for Personal Financial Services.” This management trainee role at HSBC, along with my other internships at Aviva and Standard Chartered that I did while pursuing my MBA, helped groom my outlook from a student to a corporate professional.

Master Of Business Administration (Mba), Marketing

B. Com (H), Commerce

Education record