Shruthi Iyer Lyallpuri Email & Phone Number

Mumbai, Maharashtra, India

Pune, Maharashtra, India

Marketing and Strategy Management• Led the development and execution of the company's overall business strategy, aligning it with organizational goals and objectives.• Created and executed brand penetration strategy for the company’s internal products (10 brands).• Conceptualization, vendor finalization, client pitch execution and monitoring / analysis of multiple BTL campaigns for top corporates of the country.• Managed a team of 12 professionals, providing guidance, mentorship, and performance evaluations.• Monitored and reported on key performance metrics, identifying areas for improvement and recommending corrective actions.• Assisted senior management in preparing presentations and reports for board meetings and executive leadership. • Handled training and development of sales team Pan India including implementation of marketing automation tool - WebEngage across the company.Key Accomplishments• Setup functional digital marketing team. Designed and implemented internal process for the same.• Executed ISO 9001 (Quality Management) effectively helping the company get their ISO 9001 certificate.• Supported BTL team to execute multiple Yatra/Jatra across India in 2021-22.

Bangalore, Mumbai

Marketing and Brand Management• Strategized and pitched digital strategy to prospective clients and acted as marketing consultant post conversion.• Post conversion, draft and finalize on brand essence, brand strategy, action plan and schedule day-on-day creative\copy plan.• Manage a team of freelancers to deliver end results to customers.• Conducted training sessions for clients on business communication, team management, KPI tracking and analysis etc.Key Accomplishments• Curated a freelance team in a plug-and-play model that planned and executed employee branding and internal engagement for an e-commerce payment system and digital wallet• Conceptualized and created a brand and marketing plan, for the launch of a beauty brand online • Setup and Managed Amazon seller account for SME with only offline presence. Devised and executed brand strategy plan for launch of a new product pan India

Mumbai Area, India

Marketing Management and Customer Experience• Involved in evaluating and implementing organizational market positioning to identify and develop strategies based on the targeted customer base.• Conducted market research and competitive analysis to identify new opportunities and emerging trends, providing insights and recommendations to senior management.• Assessed and integrated WebEngage marketing automation tool to connect client experience and customer engagement• Worked on emails, customer journeys, web push, SMS notifications and newsletter automation for effective campaign management • Interacted with customers for collating and evaluating business requirements to align with deliverables aimed at enhancing client satisfaction• Provided system and process training to new joiners.Key Accomplishments• Played key role in setting up the Customer Experience team for the company and independently managing Conversion Drivers across all regions and brands• Defined and supported process for collecting customer responses via software integration• Successfully partnered with the sales team to showcase organizational products and enhanced tie-ups with universities

Pune Area, India

• Worked on outbound Australian based NBN Activation role in Telstra involved in activation of NBN services for orders placed by the customers within stipulated date• Resolved customer queries and issues on internet, phone and Foxtel accounts aimed at enhancing client satisfaction• Organized training sessions for the agents and organized OJT batches for Telstra based on identified business requirements.• Generated and presented various status reports for the senior management and other stakeholders to enable effective decision making

Mumbai Area, India

Online Marketing Specialist• Interacted with pre-assigned premium clients to collate feedback on responses / services and issues. Ensured effective resolution of escalations routed via sales channel• Involved in replying to emails sent by the clients and guiding clients on Ad Posting based on specific requirements of clients• Evaluate sales data to ascertain product performance and other business factors for implementing mitigation plans• Rendered qualitative presentations on existing sales status to the senior leadership team and other stakeholders to enable effective decision makingKey Accomplishments• Core member of the pilot batch to implement SEO,SEM,PPC and banner ads to premium customers

Mumbai Area, India

Customer Service Executive (email process)• Resolved client queries and requests on email including escalations received from IRDA / Ombudsman• Followed up with sales for IRDA / Ombudsman cases. Replied to letters sent by the client and blog complaints receivedKey Accomplishments• Acknowledged for independently managing NRI desk during tenure with the organization

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Bachelor Of Commerce (B.Com.) Banking And Insurance, 1St Class