Ashley Varner Email & Phone Number

Arlington, VA, US

Reston, Virginia, United States

• Led the Brand & Creative Services team in projects from strategy to execution, including management of freelancers and two direct reports
• Developed processes, tools and training materials to ensure efficiency in creative production and consistency in design for GMAC’s brands
• Built and maintained strong relationships with internal and external stakeholders, working cross-functionally to ensure assets were aligned with set goals and adhered to brand guidelines
• Advised brand team leads on additional opportunities for improving audience engagement

Washington, District Of Columbia, United States

• Designed and developed social media content, including copy and creative assets, ensuring all consistently aligned with client brand’s style and values
• Conducted brand and competitor research to determine current perceptions and identify potential opportunities for growth
• Planned, executed and analyzed communication strategies to position clients with key target audiences based on brand goals

Greater New York City Area

• Developed proactive campaigns to promote events, news, key moments in time and brand stories to key audiences
• Defined and implemented brand guidelines for NYU Stern social media platforms
• Managed, executed and optimized day-to-day digital strategy for NYU Stern social media platforms (200K+ followers on combined channels), website and digital signage system
• Analyzed data from competitor and owned channels, sharing learnings and actionable recommendations for growth with leadership teams
• Identified emerging trends via social listening, flagging to leadership teams with recommendations for implementation on NYU Stern channels
• Worked as part of Public Affairs team in development of new brand positioning for NYU Stern

Greater New York City Area

• Clients: Colgate-Palmolive (Colgate Optic White, Colgate Total, Palmolive), Newell Brands (Sharpie, Rubbermaid, Crock-Pot, Pure Fishing brands), J.M. Smucker Company (Folgers, Café Bustelo, Crisco, Pillsbury)
• Acted as project manager for 6+ brands simultaneously, maintaining account trackers, invoicing and budget trackers
• Mentored interns on execution of campaign tasks and delegated tasks and direction as needed
• Negotiated contracts and led day-to-day communications with influencers and talent agencies, ensuring all content was aligned with best practices for maximum potential engagement
• Wrote and distributed press materials including press releases, MNRs, fact sheets, pitches, bios and more
• Managed event logistics from vendor identification to execution

Williamsburg, VA

• Created targeted marketing program to increase audience attendance
• Worked with show director and publicity director to create media outreach plan incorporating new story angles designed to increase media coverage
• Oversaw all elements of video production including creating interview questions, shooting video footage and photos and editing final cuts of videos
• Distributed videos on campus website and department media channels
• Collaborated with outside groups to use theatre venue to promote social issues relevant to a variety of campus audiences

Washington D.C. Metro Area

• Created and formatted content for agency-wide digital newsletter
• Responsible for proofreading final client documents
• Staffed high level agency events where attendees included cabinet-level government officials and firm clients
• Compiled data tracking use of FleishmanHillard-designed applications
• Fine-tuned media outreach lists for senior staff

Bachelor'S Degree, Art History

Activities and Societies: Shakespeare in the Dark, William and Mary Theatre, Sinfonicron Light Opera Company

Study Abroad: London, Florence