Arvin Blanco Email & Phone Number

Philippines

1. Overall in-charge of lendpinoy’s Marketing activities – digital, branding, and public relations, among others.a. Recorded an average cost per download of P14.45 in 2021 versus 2020’s P15.36b. Recorded the brand’s highest monthly download of 10,000+ at P18.70 per download against the standard projection of P32.2 per download in June 2021c. Recorded brand’s 100,000th download in 2020 with minimal marketing spendd. Lead PR campaign which resulted to mileage from ANC, Manila Bulletin, Rappler, among others2. Manages the brand’s Facebook page and download pages – including social media management, content creation, and campaign strategy and setup a. Grown brand’s Facebook following by over 200% in 1 year3. Assists in business development in securing key partners integral to the brand’s growtha. Assisted top management in securing partnerships specifically with CLiQQ by 7-Eleven and AFPI payments (beep Card)b. Assisted in the product development with heavy involvement UI designc. Spearheaded product launches for lendpinoyX, CLiQQ Wallet Voucher Loans, and beep Pamasahe Loand. Identifies and secures partners and suppliers to aid in the business’ operational growth

1. Assists in the overall business operations - from Administrative work to Marketing needs: 1.1. Prepares documents required for biddings and other business-related undertakings 1.2. Represents the business during meetings and briefings 1.3. Develops creative materials for business’ branding needs and other collaterals

Makati City, Ncr, Philippines

1. Leads Buddha-Bar Manila’s Marketing activities including, but not limited to, Branding, Digital, PR, events, and in-house promotions 1. Conceptualization of branding materials for restaurants needs - covering promotional key visuals, menu layouts, and in-house collaterals 2. Content generation, copywriting, and Social Media Management 1. Increased event turnout by 116.28% versus previous year’s figure through combined effective Digital and PR efforts 3. Leads PR activities including but not limited to story seeding 1. Yielded a Php1 275,000 in PR value worth of pick ups - all organic 2. Growing of Buddha-Bar Manila’s influencer and media pool through relationship management 2. Efficient budget allocation and efficient spending 1. Mounted an event with minimal investment but generated an 144.45% increase in revenue against previous year’s run 2. Negotiated for a 20% decrease in total CE amount from a vendor

1. Plans and executes digital marketing activities for Havaianas Philippines 1.1. Conceptualization and execution of monthly content plan for the brand’s social media accounts 1.2. Social Media Management 1.3. Conceptualization and execution of Digital Marketing support for brand’s retail and branding activities via Social Media, GDN, and partnerships 1.3.1. Recorded a 4,335 page like increase in the brand’s Facebook page during Make Your Own Havaianas campaign period - from October 26 to November 18, 2019 1.3.2. Generated brand’s most liked Instagram post 1.3.3. Recorded a 1.97% conversion rate on online sales via Social Media activities against local standard of 1.9%2. Plans and executes traditional advertising needs for Havaianas Philippines 2.1. Negotiated buy-one-get one deal for LED billboard placements for Make Your Own Havaianas 2.2. Kept overall advertising expense at minimum while hitting KPI (event foot traffic) 2.3. Conceptualization of promotional video for branding and retail requirements3. Copywriting 3.1. Development of press release materials, in-store promotions, ecommerce, and Social Media needs

Ncr - National Capital Region, Philippines

1. Planned and executed marketing, customer relations, and public relations activities for apparel and accessory brands and mixed-merchandise store (Thread 365, K-Way, CommonThread, and bobble); did facilitation of brand and collection launches and prepared annual budget1.1. Increased Thread365’s sales by 131% from 2013 to 20151.2. Development of in-store and online promotions i.e Thread 365 Flash Sale in October 2014 with a 1000% increase of sales versus September 2014’s figures1.3. Expansion of both apparel brands’ distribution channels through trunk shows and pop ups i.e. #COLORPOP Make Your Own Havaianas Pop-Up Store with a 20% profit margin2. Management of Thread 365's website which serves as its portfolio and e-commerce site (www.Thread365.com) with a recorded site visit growth of 184% from August 2014 to October 20143. Social Media Community Manager: did content development and analysis of its effectiveness through Facebook Analytics and Google Analytics3.1. Recorded a 826% increase in Thread365.com’s traffic through well-devised social media postings and Facebook ads from December 2014 to February 20153.2. Maintained a .42% to 14% increase in Thread365’s Facebook Page likes through traditional, PR, and digital efforts4. Correspondence with K-Way principals and furnishing updates on brands' local activities through a web-based system

1. Performed end to end tasks in events management: client servicing, development of cost estimates, graphic design, creation of actual decorations, and on-the-day event coordination

1. Performed overall accounts executive tasks: client servicing, client and internal presentation, oversee activations and acted as team leader to numerous account-related activities2. Handled the following accounts: St. Luke’s Medical Center – Fort Bonifacio, C-Lium Fibre (Pascual Consumer Healthcare), Berocca (Bayer Philippines), Kraft Foods Philippines Incorporated, and Philippine Society of Pediatric Oncology3. Assisted the Business Development head in securing new accounts

Bachelor Of Science (B.S.), Marketing And Corporate Communications

Activities and Societies: SBJMA, Plugged (Official SBJMA publication)- An active member of the San Beda Junior Marketing Association.

Diploma, Baking And Pastry Arts/Baker/Pastry Chef, 1.75

An intensive three-month course in baking and pastry. The program is a partnership between Enderun Colleges and Alain Ducasse Education..