Develop strategy for the tactical execution of omni-channel campaign activation across multiple DSPs and ad serversBuild scalable processes for QA and campaign optimization (pacing and performance) using data-driven analysis with Excel and other AdTech software and dataCreate comprehensive process documents for various ad operations including trafficking, reporting procedures, and a client-facing Ad Spec manual etc.Traffic and manage 150 to 200 campaigns on multiple DSPs, Ad Server and including StackAdapt, Nexxen (formerly Amobee), AdDaptive, Facebook Ads Manager and LinkedIn ads on a monthly basisAnalyzing 1st and 3rd party audience segments for forecast and targeting in multiple vertices including CTV, Display, Prerolls, Natives Identify, troubleshoot, and resolve technical issues such as delivery discrepancies, connecting accounts, ad disapprovals, platforms bugs among othersWork cross functionally with multiple stakeholders including Sales, Data Managers, DSP vendors and Ad agencies

Streamlined the campaign optimization and monitoring process to exceed client KPIs for CTR, ROAS, Reach, VCR, CPC, Visits etc.Used complex excel functions and macros to consistently analyze campaign performance to identify trends and make actionable decisions resulting in agency wide adaptation of new methodologies for optimizingFulfilled 100% of contractual obligations to clients in regards to pacing, delivery goals, start/end dates, targeted geo and budget Simultaneously managed 25+ campaigns with budget totaling over 2MM including six (6) key accounts with above KPI performanceDeveloped methodologies to decrease discrepancies for viewability, tracking, delivery etc.Collaborate cross functionally with account management, sales, technical operations and the engineering teams to run effective campaigns to maintain and build client relationships, fulfill contractual obligations and help with the overall growth of the companyRan effective above KPI campaigns targeting multiple vertical including, travel, casino/gambling, government, nonprofit, education, cannabis, pharmaceuticals and finance/bankingManaged the trafficking process by setting up campaigns on multiple ad serving platforms (Xandr/App Nexus and other proprietary DSPs); identifying the appropriate targeting sets for multiple creative types including rich media, standard banners, preroll & CTV; and implementing 3rd party pixels and other javascript codeAttained client KPI by implementing multiple optimization strategies including A/B split testing, multiple bid strategies, 1st and 3rd party data targeting, analyzing historical and real-time reporting

Trafficking ads to optimize campaigns that surpass company’s performance objectives by 300%Develop media plans to manage and optimize social media campaigns for Google AdsIncorporate deep understanding of the programmatic advertising ecosystem to manage the day-to-day to develop technical specifications for mobile, video and display ads on the Supply-Side Platform (SSP)Develop and maintain Wordpress website using Elementor, TagDiv, various plug-ins, HTML5, CSS and basic JavaScript along with the installation and placement of Facebook tracking pixels, ads, and Google web analytics tools

Managed the daily operations of the Advanced Technology Training and Information Networking Lab, overseeing outreach efforts, building strategic partnerships, and implementing targeted marketing initiatives to exceed monthly KPIs.Enhanced the lab’s optimal utilization and functionality by spearheading critical infrastructural improvements, including electrical rewiring and network cabling upgrades.Conducted vendor evaluations, led contract negotiations, and ensured strict adherence to budgetary constraints while supervising projects from inception to completion.Developed comprehensive project work breakdown structures, detailing scope, estimated costs, timelines, and key deliverables for efficient execution.Collaborated with local and state officials and key stakeholders to ensure compliance with laws, regulations, and industry standards throughout project lifecycles.Created a reusable project template outlining policies and procedures to standardize future initiatives within the Adam Clayton Powell State Office Building.

*Develop and implement innovative programs and services to meet organization’s goals *Train professional staff on new pedagogical strategies developmentally appropriate for learners *Design and implement professional development workshops to introduce research based strategies to boost student outcome and parental involvement *Work with constituent groups including boards, committees, volunteers, and external stakeholders *Handle the task of quantifying, qualifying and presenting data for gran writing proposals