Arvind Mathur Email & Phone Number

United States

New Delhi, Delhi, India

- mFilterIt is a leading Digital Ad Technology company building products and solutions that empower brands through Digital Transparency, intelligence and enable brand safety. These ML and AI based SAAS portfolio includes products such as Web Fraud Detection, PPC Ad Fraud, APP Fraud, Brand Safety, Creative Compliance, Search Abuse Protection and E-Commerce Market Intelligence/Business Intelligence.- I hold a dual role of building products with a dedicated technology team as well as… Show more - mFilterIt is a leading Digital Ad Technology company building products and solutions that empower brands through Digital Transparency, intelligence and enable brand safety. These ML and AI based SAAS portfolio includes products such as Web Fraud Detection, PPC Ad Fraud, APP Fraud, Brand Safety, Creative Compliance, Search Abuse Protection and E-Commerce Market Intelligence/Business Intelligence.- I hold a dual role of building products with a dedicated technology team as well as responsible to build the business P&L as the business unit for Traffic validation and media brand safety which I monetise through our direct sales channel as well as through partner/ resellers such E&Y and PWC from an audit practice and risk mitigation point of view.- Contributed 1 Million USD within the 1st year (Becoming EBITA Positive) with a crack team, Year two 3 Million USD, 40% bottom-line with several large brands onboarded across multiple segments multiple industry segments such as BFSI, E-Commerce, Consumer Durables, EdTech, Retail & Lifestyle across markets such as India, Middle East, US, South East Asia and Europe.- Further I also represent mFilterIt knowledge partnerships across the ecosystem for global Industry initiatives such as IAB tech Lab(USA) & Media Rating Council (USA) & IAMAI technical working committee in India.- I also lead the international market expansion scope for US in specific along with managing Large Key Accounts in that region. Show less

New Delhi, Delhi, India

Spearheaded strategic product development for multiple companies in Contakt’s portfolio, including Venture Foundry and Six Dee Telecom SolutionsFunctioned as Product Head and Mobile Specialist for the partnership between Contakt Tech and Six Dee Telecom Solutions

Mumbai

Brought on board to lead product strategies and business management for growth in the global media landscape, overseeing acquisition and representation of major publishersNegotiated and closed representation deals with industry leading publishers such as Make My trip, Yatra, LinkedIn, Tata Docomo and several others.

Noida Area, India

Strategized and developed new data products for the B2B segment, delivering solutions that not only helped to address pain points at the industry level, but also enabled triple-digit growth in ARPU for Tata DocomoManaged incubation, launch, GTM and scale-up of products across sectors such as Advertising, Education and Surveillance Increased business reach and growth by building a strategic sales partnership with Networkplay

New Delhi

Senior Marketing Manager for Data Products at UPW ( Circle Level Operations)

New Delhi, Delhi, India

Represented the central digital strategy team for Dentsu, delivered digital communication campaigns to leading clients across multiple industries in coordination with stakeholders in three agencies (Dentsu Marcom, Dentsu Communications and Creative Impact)

New Delhi Area, India

Consulting clients and agencies on Yahoo Products and Services as a media solution. Handled Technology,Telecom and Retail as business segments nationally.

Delhi, India

Digital Marketing solution sales. I was responsible for selling Gaming as an advertising solution. This involved concept and creative selling introducing In-Game, Advergame and Digital inventories as part of an integrated solution.Conceptualised and sold properties such as Super-gamer which was sponsored by HP for a National School contact program amongst several other wins.

Intern – Marketing Management and Strategic planning New DelhiProfile: Projects undertaken for DS Group company Real Spring Technologies (spring mattress manufacturers) and ADVAIT (Noble Learning – training & development initiatives - An IMT professor initiative ).  Strategic planning for Key accounts and developing go to market strategies through a mix of Direct Marketing, Events and Innovative marketing. Standardization of processes… Show more Intern – Marketing Management and Strategic planning New DelhiProfile: Projects undertaken for DS Group company Real Spring Technologies (spring mattress manufacturers) and ADVAIT (Noble Learning – training & development initiatives - An IMT professor initiative ).  Strategic planning for Key accounts and developing go to market strategies through a mix of Direct Marketing, Events and Innovative marketing. Standardization of processes and communication flow within the organization by synergizing structures and minimizing data replication. Establishment of functional relationships across business entities. Project planning and implementation with detailed work plans for each deliverable/task. Delivering corporate training, personality development and student development seminars as part of marketing strategy for ADVAIT Show less

Part of the Airport Management team .Key Focus areasVIP - Relationship ManagementReservations and Fare base managementAllaince ManagementOperational Excellence - Routing and Airport HandlingSettlement of Disputes and Claims for the Airline

Mba, Marketing/Finance

Bachelor'S Degree, Computer Software And Media Applications

Bachelor Of Commerce (B.Com.), Business, Management, Marketing, And Related Support Services

10+2, Commerce

School