Senior Resource Planning Specialist
Current• Developed a KNN clustering model on tokenized customer complaints to discover gaps in service, achieving a 30% reduction in customer complaints and saving $1.3M in guest refunds annually.• Managed projects for pricing and value analytics for bundling multiple menu items at a fixed discount, successfully driving revenue by 9% and customer retention by 16%.• Leveraged insights from various A/B tests to engineer a targeted marketing strategy by analyzing click-through rates, conversion rates, and customer retention, resulting in a 34% enhancement in Return on Ad Spend (ROAS).• Generated annual savings of $400,000 by optimizing delivery cadence, empty miles, and routing which reduced loading times, material handling, and delivery costs across the network.• Collaborated on 12+ Limited-Time Offers (LTOs) and 30+ promotional campaigns boosting revenue by 27% annually.