Vinícius Araújo Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Aladdin Business - Aladdin Client Engagement - Relationship Manager - LatAmAladdin® is a tech platform that unifies the investment management process across public and private markets — through a common data language — to enable scale, provide insights, and support business transformation.Integrating the entire investment lifecycle accross markets into a single tool, we empower our clients with industry leading analytical solutions and thought leadership to drive their investment and risk management decisions.Our mission: empower clients with strategic insights, operational efficiency, and tailored solutions that drive growth and scale.Key Responsibilities:1. Strategy: Collaborate closely with clients to understand their unique needs and goals. Craft strategic roadmaps that align with their investment objectives.2. Efficiency: As a bridge between teams — Product Managers, Developers, Financial Modelers, and more — design solutions that seamlessly integrate the entire investment lifecycle. Efficiency is our watchword.3. Scale: Leverage Aladdin’s common data language to scale operations, streamline processes, and unlock new opportunities. Think big, act boldly.4. Global and local understanding: Dive deep into client requirements. Understand their pain points, aspirations, and risk appetite. Tailor Aladdin solutions to meet their specific needs.5. Business Transformation: Be a catalyst for change. Identify growth prospects in Latin American (LatAm) markets. Expand BlackRock’s footprint by driving adoption of Aladdin.6. Global Navigation: Collaborate with senior executives. Align client goals with product strategy. Innovate, differentiate, and uncover revenue drivers.

São Paulo, Brasil

Customer Experience Design - Physical stores - Brazilian fashion retailer - Design of the end-to-end customer journey, comprising retail purchases and financial product offerings, defining touch points and KPIs- Customer experience transformation program (+150 opportunities) with focus on processes and technology- Review of customer complaints, NPS and store performance- Study of competition and best practices Customer Experience Design - Digital - Brazilian fashion retailer- Design of the end-to-end customer journey with focus on in-store and omnichannel experience- Integration of purchase channels: website, app and WhatsApp- Adaptation of 'phygital' functions, integrating physical and digital experienceCustomer Experience Design - Credit Issuer - Brazilian fashion retailer- Design of end-to-end customer journey in finance, comprising acquisition and maintenance of financial services (FP and PJ)- Alignment of the business model to the financial products- Fashion retailer and financial integration study

Marketing process redesign - Retail industry - Define RFP and RFI strategy of advertising agency - Responsible for review, redesign and align new advertising campaigns workflows, integrating five different sectors along marketing team to create a 360° view- Conduce management software selection considering marketing needs for workflow and design asset management- Implement governance and bring kpis to the real world, by reviewing different sources and creating multiple dashboards to help leaders identify struggles and address action plans based on data

São Paulo E Região, Brasil

Assignments:Global Software Implementation - Aladdin Blackrock (55 weeks)- Responsible for the interface channel in Brazil, planning the integration of operations, meeting the needs and particularities of the Brazilian market for multiple financial products;- Interface specification, analysis of functional requirements, definition of the testing strategy and execution of unit and integrated tests;Brazilian Bank - Customer Experience Strategy (8 weeks)- Benchmarking research of 40+ players, showing the best practices for CX.- Quantitative analysis of Customers Survey, identifiying the drivers that impact NPS for 4 different products using Microsoft Power BI.- Facilitator of Customer Centricity workshops along executives, helping them define the new strategy to CX for the whole institution, involving customer journeys and KPIs.Consumer Goods - X-Industry - Digital Wallet Latin America Expansion (6 weeks)- Mapped As Is state of Digital Wallet, understanding the role of each partner and relating them to end-user functionalities.- Conduced discussions with partners to understand their readiness to expand to Latin America countries.Additional activities:- Member of the Innovation Ambassador Program (IAP): Global program that stimulates innovation within the firm.- Member of the FS Latam Alliance: Studies on Open Banking with Latin American countries;- Support for RFPs (Agile, Omnichannel, Innovation, Implementation, ESG);- Badges in the areas of Digital, Innovation and Asset Servicing.

CNPq fellow, developing research in LapTec laboratory, focused on thin film deposition using plasma-enhanced chemical vapor deposition in porous substrate and performing chemical, optical and mechanical characterization of these materials.

Institution focused on preparing Unesp's student to join in management consulting market. Also responsible for disseminate and present consulting career opportunities.

Sorocaba E Região, Brasil

- Strategic planning, service charter alignment, implementation of the SCRUM methodology.- Coordination of project managers: business analysis, review of proposals, implementation management.

Sorocaba E Região, Brasil

- Project execution and management.- Proposals for EMERSON, Raízen and Ambev- Finalist of two categories in the challenge Ambev EJ consulting.- VotoJr project execution for Votorantim group (C#, SQL, Kinect).