I lead and manage the digital marketing strategy to drive brand awareness, engagement, and revenue growth. My role encompasses a wide range of responsibilities, including:Strategic Planning and Execution:Develop and implement comprehensive digital marketing strategies aligned with business goals.Oversee all digital marketing channels, including SEO/SEM, social media, email marketing, content marketing, and paid advertising.Coordinate cross-functional teams to ensure cohesive and effective marketing campaigns.Team Leadership and Development:Lead and mentor a dynamic team of digital marketing professionals.Foster a collaborative and innovative team culture to achieve high performance.Identify training and development needs to upskill team members.Performance Analysis and Optimization:Utilize data-driven insights to monitor, analyze, and optimize campaign performance.Implement A/B testing and other methodologies to improve conversion rates and ROI.Develop and maintain dashboards to track key performance indicators (KPIs).Content and Brand Management:Oversee the creation and curation of engaging and relevant content across digital platforms.Ensure consistent brand messaging and identity across all digital touchpoints.Manage relationships with external agencies and vendors.Market Research and Competitor Analysis:Conduct market research to stay updated on industry trends, consumer behavior, and competitor activities.Use insights to identify new opportunities and innovative approaches to digital marketing.Budget Management:Develop and manage the digital marketing budget to maximize efficiency and effectiveness.Allocate resources across channels and initiatives to achieve optimal results.Stakeholder Collaboration:Work closely with other departments, such as Sales, Product, and Customer Service, to align marketing efforts with overall business objectives.Present strategies, progress, and results to senior management and stakeholders.

- Plan and prepare courses and lessons for the Students in internet/digital marketing teaching in accordance with latest requirements- Help learners in the practical execution of the digital concept. Delivering Demo session to the in-class audience as and when required- Handling doubt session or query session of the students related to digital marketingat the time of training- Conceptualizing the entire program and creating the content & modules for delivery- Responsible for delivering the complete training session to in-class/online trainees Having knowledge with an excellent proven record on the following topics such as SEO (On Page and Off Page), SEM, Google Adwords, Social Media Marketing, Email Marketing, Google Analytics, Affiliate marketing, Content Marketing, Mobile Marketing, Website planning, Digital Marketing Strategy, E-Commerce Marketing etc- Excellent communication, presentation, expressive, interactive and Public Speaking skillWell versed with the latest tool and industry updates related to each and every aspect of the digital marketing- Plan & execute all digital marketing activities including SEO,email, social media, search & display advertising campaigns, Keyword research & optimization. Identify trends, insights & optimize user experience. Design, build & maintain social media presence for Delhi Institute Of Digital MarketingAlso I get to contribute to our operations, sales, hiring, branding and growth strategyClosely interface with Clients for Targets, Requirements, Project Planning & Presentation