Responsible for Business Strategy and Development for the Business Solutions team, with a mandate to structure the organization and drive high growth.• Built the first 3-year Business Solutions strategic plan - Grow, Transform and Accelerate.• Grow: two years of consecutive double-digit growth, with an 80% increase in number of contracts and consistent sales productivity growth. First TekSavvy Solutions RFP awarded (winning over large incumbents in Canada).• Transform: building and transforming the organization, with new performance reporting, a new price tool, a new advertising strategy and sales leads process, a new marketing plan with measurable ROI, a new price strategy, several initiatives to drive revenue and margin growth, and a strong sales and customer experience culture.• Accelerate: building new areas to drive growth. Launched a Partners Program from scratch in July/2024, built a business case and managed an ISP acquisition, and currently working on additional sales channels and programs.

Launched and managed a strategy consulting and international trading business.

Reporting to the Executive Vice President, was responsible for strategy development, business revenue generation initiatives across UHN, and was the head of UHN Solutions (www.uhnsolutions.ca)• Built the first UHN Commercial and Business strategic plan.• Built a UHN Solutions business - the first consulting, advisory, and managed services business at UHN, including marketing and branding, a portfolio of products and services, partnerships, and business development.• Drove early results and a sales pipeline of $20M+ in less than one year, with consulting services to hospitals in the Middle East, China, and the Caribbean, and signing partnerships with several companies. • Built a business structure with vision and strategy, business development, partnerships, reporting, business governance, and a culture of performance and accountability.

Reporting to the President of a $2.3B business unit (Enterprise Business Unit – EBU), was responsible for: Business Strategy and Planning, Capital Management, Go-To-Market Plans, and Business Governance.• Worked with the President daily, project managing key C-Level projects, providing direction on strategic initiatives, business strategies, and ensuring alignment across the business unit.• Managed the strategic planning process integrated with financial planning, delivering sales performance with YoY revenue growth in the last 3 years: EBU grew 3% YoY in 2015, 7% YoY in 2016, and 9% YoY in 2017.• Implemented a go-to-market process, launching both products in the market and large-scale initiatives across the organization. Drove record levels of successful programs in the last 2 years.• Drove prioritization for investments based on quantitative ROI and qualitative analysis. This allowed the company to better manage capital expenditure, with a direct impact on cash flow, and stock price.• Achieved Rogers 2017 Employee Engagement Score of 98%, and Leadership Effectiveness of 92% (the highest in the Senior Leadership Team).• Together with HR and a Management Consulting firm, led a full business unit reorganization and design, with role definitions and change management plans, and received a recognition note from the CEO for outstanding work.

Reporting to the Senior Vice-President, in the B2B Wireless Unit, managed a team of 80+ people, responsible for Business Strategy and Planning, Sales Operations, Special Pricing, and Inside Sales.• Built the first-ever B2B Business Unit 3-Year strategic plan and yearly plans, managed the quota setting cycle, aligning sales, finance, and product areas.• Built a new performance reporting team, changing from a “scattered reporting” to a world-class performance management team, with key performance indicators, strong business analysis, and business insight. • Drove a transformation from Microsoft Dynamics to SFDC, leading the entire SFDC implementation in B2B and was awarded by SFDC as a top digital implementation in the world.• Reorganized a Special Pricing team, incorporating competitive intelligence, trends analysis, competitive research, deal proposals, and negotiations, resulting in better profitability and a high number of deals won.• Built a world-class sales operations team, with new pipeline management and sales forecast processes, resulting in average business growth of 18% in net subscribers, and overachieving budget by 10%+ between 2012 and 2014.

Reporting to the VP in the US, was the finance leader for a $550M business in Canada, working with teams in Canada, the US, and Latin America. • Developed a high-collaboration finance team and culture, working closely with sales to drive business performance and profitability, resulting in an Internal Business Partner Award in 2010.• Worked as the finance leader for the sales GM in Canada, responsible for financial planning, executive reporting, and financial decision support.• Consistently set sales targets and goals, ensuring a combination of growth, with a high focus on profitability, driving revenue growth, and doubling % margins in 2010 and 2011.

Reporting to the Finance VP, developed complex financial models, business cases, and profitability analysis, serving as an in-house consultant to provide advice to VPs in Marketing, Logistics, and Services. Selected projects:• Develop a model to optimize flyers distribution in Canada, which resulted in significant yearly savings.• Developed an analysis to reduce product returns which generated more than $5M in savings in 2006.• Developed financial analysis for marketing and sales promotions, evaluating margin and sales lift impacts.

Reporting to Senior Executives and Partners, developed several business cases, business plans, strategic analysis, and financial models for world-class telecom companies and Brazilian investors.