Advertising & Public Service Campaign Manager
Washington D.C. Metro Area
Solely managed and coordinated all facets of advertising and PSA campaigns that advanced advocacy goals utilizing traditional advertising including print, broadcasting, billboards, web banners and other niche-targeted marketing.• Implemented legislative advertising buys that successfully influenced policy decisions, both on the state and federal levels.• Researched advertising space and developed contacts at magazines, newspapers, radio, cable, and outdoor advertising which resulted in frequent reduced rates, free ad space, and also opportunities for press coverage.• Negotiated media buys to obtain the most value for any size budget, resulting in a nomination and a recipient of the “Making Every Penny Count” Honorable Mention Award for saving the organization money.• Launched sustained campaigns across grocery and restaurant trade industry publications, contributing to sweeping corporate food policy changes by almost every major industry supplier.• Pitched PSAs (Public Service Announcements) to media outlets and procured donated ad space in magazines, billboards, television and radio outlets, resulting in hundreds of thousands of media value yearly.• Collaborated with internal campaigns on the best ways to successfully advance their advocacy goals.• Coordinated ad design development by acting as a liaison between design department and campaign programs which included reviews, edits, and delivery of final ads in a timely manner.• Evaluated incoming advertising pitches from outside vendors and responded to PSA inquiry requests.• Maintained a schedule of advertising projects, monitored advertising budgets, and processed advertising invoices.
