Asad Ullah Email & Phone Number

Doha, Qatar

At Scoop, a proud subsidiary of United Development Company (UDC), crafting compelling and engaging content for clients based in The Pearl, Doha’s premier lifestyle destination. With a passion for storytelling and a keen eye for detail, developing and executing innovative social media strategies that amplify brand presence and foster meaningful connections with audiences.

Doha, Qatar

• Creating a liaison between print, website and social media channels of the newspaper for the delivery of important news relating to Qatar, world and lifestyle.• Creating and maintaining a successful relationship with international media houses (for print and digital) including The Guardian, BBC, BBC Urdu, The New York Times, TRT Turkey, Dawn Pakistan, The Express Tribune Pakistan, Fox News, Washington Post and Voice of America for the interexchange of content and news w.r.t Qatar and other events of international importance. • Reporting analytics: tracking, monitoring, analysing and reporting on performance of social media platforms using Google Analytics and Facebook Insights.• Running campaigns with other companies and outlets for lifestyle related content to boost engagement. Overseeing the organisation, categorisation, and management of content on various platforms such as websites, blogs, social media channels, or content management systems (CMS). • Influencer Strategy Support: Liaison with influencers and movers and shakers of the industry for collaboration.• Event coverages around Qatar on social media platforms using visual mediums as well as submitting a report for the print.• Generating original, high-quality content across various formats.• Adapting strategies to promote and distribute content effectively to reach the target audience.• Writing stories exclusively for the website and interchanging them for social media presence and reach.• Devising and implementing marketing strategy for digital platforms including sponsorships, advertisements and collaborations.

Doha, Qatar

• Responsible for editing and creating content for daily 16 pager publication at Gulf Times, concerning community news, events and features.• Key role for supporting the Editor in Chief of Gulf Times and Editor Community, managing the team and ensuring all projects are on brand, on budget and meet deadlines.• Writing content and overseeing digital and social media strategy whilst shaping development of staff.• Weekly Wednesday column ‘Glitz and Glam’ highlighting the Entertainment and Fashion industry of Pakistan.• Three/Four monthly cover stories featuring A-list celebrity interviews or current issue world happenings in focus. Reference: Story on English Language Day, World Mother’s Day, World Tourism Day, World Health Day, Tourism on Rise in Qatar and Gossip Girl: Reboot• Foreseeing Instagram activity of Gulf Times and Community alike.• Bringing in advertisements and pitching in stories to potential advertisers for the growth of digital and print media.• Implementing new social media strategies.• Video editing and making of celebrity interviews for social media hype and projections.• Editing and making weekly ‘Holistic Wellbeing’ page — a focus on organic and vegan approach to lifestyle with physical and mental wellbeing in focus.• Conducting editorial reviews and detailed reports for community journalism.• Local Qatar event coverages.• Solely writing for fashion with a spot-on fashion criticism and worldwide trends for Gulf Times.

Qatar

• Solely responsible for covering largely Pakistan infotainment, entertainment and fashion news for the leading English newspaper of Qatar, for both print and digital.• Creating and executing story ideas and themes exclusively from Pakistan in co- ordination with Editor Community.• Responsible for all fashion and entertainment related stories and content coming from Pakistan.• Interview with A-List Pakistani celebrities.• 2-3 monthly cover stories as Sunday Conversation.• Exclusive photo-shoots from Pakistan including the sourcing of location, co- ordinating of photographers and makeup artistes, as well as conducting all interviews• Coverage of Pakistani events, including Pakistan Women Festival and other events of substance.

Islamabad

• Planning, directing and devising marketing strategy with implementation of activities whilst enhancing the public image of the celebrity.• Managing all forms of communication including events, marketing, VIP relations and social media presence.• Devising and choosing campaigns public appearances and projects that aligns with the already established image of the celebrity.• Making strategy and implementing it successfully in times of PR crises, including media/public backlash on certain appearance or other instances.• With the focus on Instagram, projecting the image of the celebrity as ‘People’s Woman’ by posting everyday relatable and grounded content with well thought out captions.• Strategy and execution of celebrity’s accounts and projects along with the oversight of media material creation, messaging development and campaign execution.• Overseeing client’s image and presence on social media and via promotional activities. Media contact on behalf of the celebrity and maintaining relationship with local and national media and inluencers.• Writing press releasing, pitching letters and other promotional material relating to the creative campaign.• Working closely with directors and producers in developing creative publicity plans for each campaign.

Islamabad

• Reporting the arts and community beats bringing value to the daily publishing newspaper. • 99% contributing with exclusive A-List international celebrity interview (Bollywood), including Anushka Sharma, Kajol, Vidya Balan, Arjun Kapoor, Adnan Sami, Anupam Kher and others.

Islamabad

Instep is the entertainment section of one of the biggest media group – Jang’s English newspaper –The News.- Pitching story ideas to the editor and contributing with film stories and interviews of National (Pakistani) and International celebrities.

Qatar

- Gaining an insight into the intricate process of building a publication from the scratch.- Hands – on training comprising production and marketing aspects, editorial operations, designing and layout.

Cinematography And Film/Video Production

Master Of Science - Ms, Marketing

— Focusing on the strategic framework of a firm’s achieving profit goals and its impact on the marketing strategy, market and product.

Bachelor Of Business Administration (Bba)

Education record