Asad Ullah Khan Email & Phone Number

Specialist in devising strategies for new projects. Proven experience of successfully establishing e-commerce of the leading home appliances brand of Pakistan from scratch and making it the leader in e-commerce with more than 180% YoY growth.Develop and lead the national ecommerce growth strategy leveraging technology, marketing tools, data and best practices to drive GMV growth, quantity growth, AOV, conversion (CR) , new customer acquisition, customer retention and repeat buying.Management of the dedicated e-commerce team, promoting a culture of continuous learning and adaptabilityDevelop and execute strategies across the online platforms to streamline digital marketing, traffic, conversion optimisation including user experience, sales operations and data analytics and product management.Ensure seamless customer journey and transforming social media channels into revenue driving platformsLead and develop a best-in-class user experience and execute across online platforms, delighting our customers, driving conversion, loyalty and retentionDevelop and implement CRM strategies that enhance customer lifetime value, increase repeat purchases and reduce bounce rate.Analyse data and develop consumer insights on shopping trends to identify gaps and opportunitiesManage the e-commerce budget, ensuring that resources are effectively allocated to deliver the maximum return on investment.Work closely with all the relevant teams in order to ensure seamless customer journey.