Alex Safransky Email & Phone Number

California, United States

California, United States

Portland, Oregon, United States

- Simplifying and sharpening Aryaka's brand and value proposition- Leading agency partners and in-house creative team to improveAryaka's positioning, core messaging, look/feel and identity.- Writing/producing customer case studies, creating a live customerevent series, ROI studies with analysts, and more.- Helped drive 25%+ increase in social and following + engagement- Led major sports sponsorships and advertising campaigns

Greater Los Angeles Area

- First Corporate Brand Manager hired by Optiv.- Repositioned Optiv for launch of the brand's first campaign across print, digital, events, video, OOH, social, and sponsored content -- driving an increase in brand awareness amongst targeted C-level Execs.- Negotiated and secured partnerships with Wall Street Journal and National Association of Corporate Directors to develop custom brand campaigns elevating Optiv as a leader in organizational cybersecurity.- Developed new brand guidelines, corporate messaging, company brochures, overview decks, brand perception surveys, and more.- Crafted new company values directly with CHRO and key internal stakeholders and promoted them via an internal campaign.- Contributed heavily to first ever Diversity, Equity & Inclusion initiative.

Greater Los Angeles Area

- Partnered with brand marketing teams at Hulu, PayPal Global and PayPal North America.- Created a first-of-its-kind livestream shopping experience that exceeded monthly KPIs for PayPal app downloads (1300+), new merchant acquisitions (150+) and total transactions (17% increase). Winner of a 2018 Cannes Silver Lion in Creative eCommerce.- Launched a promotional brand campaign to differentiate Hulu’s new Live TV product offering.- Overall experience includes a mix of brand identity & concept development, broadcast, digital, social, brand partnerships, experiential activations, influencer partnerships, print, radio and OOH.

Greater Los Angeles Area

- Account lead (with a new business focus) collaborating directly with brand marketing teams at Twitter, CVS, SolarCity, Medium, Gillette, Ole Smoky Moonshine, Kluft and Aireloom, and 20th Century Fox. - Successfully launched @TwitterVideo platform around a #FFWD2016 campaign profiling up-and-coming artists, driving 100,000+ video views in week 1.- Launched the cosmetics brand Nuance by Salma Hayek including brand identity, brand guidelines, market research, packaging design, website design and development, in store signage, video production, digital and brand social campaigns.- Led CVS work across Photo, Pharmacy, in-store beauty brands (Beauty360, Nuance), healthy snack brand Abound, and the CVS-Target pharmacy store rebrand with multiple vendor partners.- Created social, digital and brand video content (series) for Ole Smoky Moonshine and Medium.

San Francisco Bay Area

- Promoted 3x in 3 years for consistently exceeding expectations and growing business organically.- Helped drive agency growth from 50 to 175 employees + a shift from print to digital offerings.- Grew Pulmonary Hypertension client business from $1MM to $6MM annually over the course of 3+ year relationship.- Close collaboration with legal/regulatory teams and the sales force in crafting marketing materials.- Managed junior account management, project management, and cross functional creative & production team members.

Portland, Oregon Area

- Account management and strategy on the Kraft and Ivory accounts. - Both brand campaigns included television, print and an array of digital executions. - Partnered with strategic planners on Kraft market research that included consumer interviews and interpreting results from cell research groups across the country.

Conducted in depth interviews with prospective high school seniors. Composed write-ups for each prospective student, led information sessions for parents and students visiting the college, assisted in open houses and sat on student panels addressing admitted students and their families.

B.A., Economics With A Business Emphasis, Politics Minor

Activities and Societies: Occidental Jazz Ensemble, Senior Interviewer in Office of Admissions, Varsity Golf, Class Senator.

Executive Education - Medical Marketing Program, Marketing/Marketing Management, General

Intensive marketing course focusing on strategies and techniques to position and market medical products and services more successfully.