Anindita Salsabila Kusumaputri Email & Phone Number

Jakarta Metropolitan Area

Pinhome is a Jakarta-based property-tech startup that aims to revolutionize the Indonesian real-estate industry by enhancing accessibility to homes for Indonesians. The role of a brand associate has a two-prong focus: developing and executing brand strategy whilst maintaining the Pinhome app growth (acquisition). The highlights of this role include: • Developing and monitoring brand campaigns for awareness as its primary objective whilst also maintaining app install growth under the agreed… Show more Pinhome is a Jakarta-based property-tech startup that aims to revolutionize the Indonesian real-estate industry by enhancing accessibility to homes for Indonesians. The role of a brand associate has a two-prong focus: developing and executing brand strategy whilst maintaining the Pinhome app growth (acquisition). The highlights of this role include: • Developing and monitoring brand campaigns for awareness as its primary objective whilst also maintaining app install growth under the agreed cost & timeframe• Initiating market research to identify current branding position, challenges and potential opportunities in the market • Developing GTM strategy based on relevant data comprising digital and offline activation including photo & video production, Out of Home (OOH) placement, potential sponsorships and events• Monitoring, maintaining potential awareness of campaigns and ad-hoc initiatives by organic means at least at ~1-2 Mn impressions • Managing stakeholders to ensure on smooth planning and execution as well as achieving metrics of ongoing and planned campaigns (both organic & paid) Show less

Jakarta Metropolitan Area

A partnership specialist is the forefront for matters involving third party engagements. The focus for partnership was initially to expand the Property Academy educational platform. The skills acquired involve: • Establishing partnership with notable speakers in their respective fields such as certified financial planner, architects & interior designers and occasionally relevant KOL such as Biasalah Anak Muda, etc. • Executing Property Academy marketing initiatives to acquire more users… Show more A partnership specialist is the forefront for matters involving third party engagements. The focus for partnership was initially to expand the Property Academy educational platform. The skills acquired involve: • Establishing partnership with notable speakers in their respective fields such as certified financial planner, architects & interior designers and occasionally relevant KOL such as Biasalah Anak Muda, etc. • Executing Property Academy marketing initiatives to acquire more users such as content development and in-group content comms via Qiscus• Maintaining Property Academy weekly membership at a rate of ~50% WoW growth Show less

Jakarta Metropolitan Area

The main responsibility of an Events Analyst Intern is ensuring smooth execution of both internal and external company events. Highlighted achievements include: Collaboration with BNI Syariah: Opening & Closing Ceremonies for Hasanah Griya Online Property Expo 2020 attended by ~350 visitorsOrganizing Virtual Rekan Agen Roadshow 2020 attended by notable bank & developer partners such as OCBC NISP and Summarecon respectively Devising a wide range of software to ensure a VVIP-standard… Show more The main responsibility of an Events Analyst Intern is ensuring smooth execution of both internal and external company events. Highlighted achievements include: Collaboration with BNI Syariah: Opening & Closing Ceremonies for Hasanah Griya Online Property Expo 2020 attended by ~350 visitorsOrganizing Virtual Rekan Agen Roadshow 2020 attended by notable bank & developer partners such as OCBC NISP and Summarecon respectively Devising a wide range of software to ensure a VVIP-standard company events such as OBS Studio, Streamyard & VMIX Show less

Melbourne, Australia

The role of an International Student Ambassador includes becoming the forefront of university-related matters in both Australia and home country - which in my case, Indonesia. The highlights from this experience are:• Participating in leadership workshops and networking sessions alongside fellow student ambassadors from Singapore, Cambodia, Sri Lanka, and many more• Acquiring a feature on @uomindonesia's Instagram in sharing my college experience• Volunteering in the 2019 student… Show more The role of an International Student Ambassador includes becoming the forefront of university-related matters in both Australia and home country - which in my case, Indonesia. The highlights from this experience are:• Participating in leadership workshops and networking sessions alongside fellow student ambassadors from Singapore, Cambodia, Sri Lanka, and many more• Acquiring a feature on @uomindonesia's Instagram in sharing my college experience• Volunteering in the 2019 student pre-departure briefing in Jakarta, Indonesia Show less

Melbourne, Australia

PPIA Melbourne University is one of the largest international student associations in Melbourne, Australia with 900+ members. The role of a vice president entails decision making, maintaining relationship between associations as well as close supervision in 2/6 divisions - External Liaison & Sports. The former handles affairs with third-parties such as MUISA's annual volunteering project 'Setapak'. While the latter encourages member engagement to ultimately improve member welfare. The… Show more PPIA Melbourne University is one of the largest international student associations in Melbourne, Australia with 900+ members. The role of a vice president entails decision making, maintaining relationship between associations as well as close supervision in 2/6 divisions - External Liaison & Sports. The former handles affairs with third-parties such as MUISA's annual volunteering project 'Setapak'. While the latter encourages member engagement to ultimately improve member welfare. The highlighted milestones include:• Maintaining savings to increase overall allocated budget across MUISA's divisions and external projects by ~20%• Establishing the first large-scale Indonesian installation art exhibition 'Artifact: Ruang Rindu' in Melbourne, Australia with 250+ visitors • Concluding the office term with a ~22% increase in closing balance Show less

Melbourne, Australia

The role of an External Liaison officer entails being in charge for one of its annual projects and assist in affairs involving third-parties. I was responsible for PPIA Melbourne University's annual charity project - Setapak! Langkahmu Untuk Perubahan, in which at the time we aimed to empower owners of small-medium bakeries in Surabaya and East Java areas. From this experience I was able to: • Secure a collaboration with Bogasari Flour Mills to provide a foundational digital marketing… Show more The role of an External Liaison officer entails being in charge for one of its annual projects and assist in affairs involving third-parties. I was responsible for PPIA Melbourne University's annual charity project - Setapak! Langkahmu Untuk Perubahan, in which at the time we aimed to empower owners of small-medium bakeries in Surabaya and East Java areas. From this experience I was able to: • Secure a collaboration with Bogasari Flour Mills to provide a foundational digital marketing workshop for two days which include a total 55+ participants and 30+volunteers• Conduct research and formulate content for the workshop as well as maximizing volunteering experience• Maintain coordination with relevant figures in the field who will deliver the workshop including lecturers from Surabaya universities as well as Surabaya-based celebrity chef Show less

Indonesia

FAVE by Groupon Indonesia is a Jakarta-based startup company that provides discounted offers mainly on culinary, beauty and traveling experiences. An intern is responsible to conduct due diligence and regular review of both contract database and ongoing promotions. The experiences and skills acquired include:• Maintaining and improving efficiency in completing tasks using Microsoft Office and G Suite shortcuts• Participating in personal growth sharing sessions and CSR simulation during… Show more FAVE by Groupon Indonesia is a Jakarta-based startup company that provides discounted offers mainly on culinary, beauty and traveling experiences. An intern is responsible to conduct due diligence and regular review of both contract database and ongoing promotions. The experiences and skills acquired include:• Maintaining and improving efficiency in completing tasks using Microsoft Office and G Suite shortcuts• Participating in personal growth sharing sessions and CSR simulation during 2019 Fave Growth Summit in Malacca, Malaysia• Delivering a series of merchant training on Haircode by Alfons and Anomali Coffee Show less

Greater Jakarta Area, Indonesia

Whiteboard Journal is a Jakarta-based alternative publication outlet that discusses arts and lifestyle. The role of an intern is mainly responsible for editorial work of research, writing articles as well as brainstorming content ideas. From which I learned to:• Formulate relevant, insightful questions necessary for interviews on prominent artists• Discuss important, mundane issues such as Women Empowerment and Existentialism in Op-Ed format • Devise a wider range of styles in… Show more Whiteboard Journal is a Jakarta-based alternative publication outlet that discusses arts and lifestyle. The role of an intern is mainly responsible for editorial work of research, writing articles as well as brainstorming content ideas. From which I learned to:• Formulate relevant, insightful questions necessary for interviews on prominent artists• Discuss important, mundane issues such as Women Empowerment and Existentialism in Op-Ed format • Devise a wider range of styles in writing for both argumentative and persuasive purposes (listicle, press release kit and commissioned articles) Show less

Bachelor Of Arts - Ba, Media And Communications & Screen And Cultural Studies

Activities and Societies: International Student Ambassador of the University of Melbourne for the 2018/2019 period and the Vice President.

Diploma Programme At Binus School Simprug, Jakarta

Activities and Societies: English For Fun, 'Little Brothers, Little Sisters', Spotlight Theatre Club and Batch 2016 Yearbook Committee.