Antonio Sarcina Email & Phone Number

Milan, It

Milan, Lombardy, Italy

𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝘂𝘅𝘂𝗿𝘆 𝗡𝗼𝘁𝗲𝗯𝗼𝗼𝗸𝘀 𝗮𝗻𝗱 𝗕𝗮𝗰𝗸𝗽𝗮𝗰𝗸𝘀•Executed the E-Commerce roadmap supporting its evolution by overseeing projects in architecture enhancements, CRO, and global expansion.•Developed and maintained strategic relationships with external agencies and internal stakeholders to ensure effective alignment.•Maximized sales and order values by optimizing user journeys, assortment, site navigation, merchandising strategies with marketing teams.•Identified growth opportunities through market research, customer feedback, analytics, leading website developments and UX enhancements.

Paris, Île-De-France, France

𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗟𝘂𝗴𝗴𝗮𝗴𝗲, 𝗦𝘂𝗶𝘁𝗰𝗮𝘀𝗲𝘀 𝗮𝗻𝗱 𝗕𝗮𝗴𝘀• Supported website product launches in collaboration with product and marketing teams.• Developed E-commerce launch strategies with HQ and 5 regional teams to meet sales targets and maintain brand consistency.• Optimized product merchandising, animated site content, and proposed improvements for optimizing product pages.• Managed content roadmap, optimizing user interaction and prioritizing website content through qualitative storytelling.• Analyzed sales KPIs and client behaviors, adapting the e-client journey to meet evolving needs and maximize conversions.• Introduced innovative e-content solutions like short videos, 3D/AR models, and tutorials based on client feedback analysis.• Collaborated to the development of an immersive app on Apple Vision Pro, enhancing e-commerce experience thanks to 3D content.

Rome, Latium, Italy

𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗦𝗽𝗼𝗿𝘁𝘄𝗲𝗮𝗿 • Successfully spearhead the development of brand stores on Amazon Italy, enhancing brand visibility and customer engagement.• Consistently achieve exceptional revenue generation of +2M € in 2022, reflecting a strong ability to drive sales and achieve substantial growth.• Implement paid advertising (PPC) with a 150k annual budget and SEO optimization, resulting in a +235% year-over-year increase in sales.• Optimize online content and merchandising, leveraging tools such as PDP, A+ & EBC, to deliver a compelling and consistent brand experience.

Rome, Italy

𝗣𝗹𝗮𝘆𝘀𝘁𝗮𝘁𝗶𝗼𝗻• Effectively administered sales orders, conducting comprehensive sell-in and sell-out analysis, and preparing relevant sales reports.• Consolidated sales forecasts and monitored allocation strategies, optimizing inventory management and ensuring product availability.• Strategically developed distribution plans for high-profile launches, including PlayStation 5, successfully driving sales growth.• Skillfully organized 2,000+ yearly deliveries for catalogue products; played a key role in creating the yearly ship plan for new releases.

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Focus on Luxury & Brand Management𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬: 𝐌𝐁𝐀 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧 𝐖𝐞𝐞𝐤, I have been selected to work.

Master Of Business Administration - Mba, Business Administration And Management, General

The MBA summer module provides me with a comprehensive study of Luxury Brand Management, European Geopolitics and Economics.

Master Of Science - Ms, Business Management, 110/110 Cum Laude

𝐃𝐨𝐮𝐛𝐥𝐞 𝐃𝐞𝐠𝐫𝐞𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 between SRH University of Berlin and University of Rome La Sapienza getting a Master of Arts in International.

Master Of Arts - Ma, International Management

The first year of the programme double degree has been in Berlin at SRH University where I got the Master of Arts related to International.

Exchange Student, Business Administration And Management, General

Erasmus+ program | Major in Marketing | 5th Semester | Munich, Germany

Exchange Student, International Business

Erasmus+ Program | Major in Marketing | 4th Semester | Helsinki, Finland

Bachelor Of Business Administration, Business Administration And Management, General