Sebago® was established in Westbrook, Maine (Usa), in 1946. Daniel J. Wellehan, owner of five shoe shops in the area, decided to open his own factory. He became partners with two local shoe manufacturers - William Beaudoin and Joseph Cordeau - and Sebago-Moc was born.
The name was inspired by nearby lake Sebago, that in the native Abenaki language means “long-shaped water basin”. Its first mocassin, the renowned “penny loafer”, was created in the same year, handsewn as by native tradition, still one of the brand’s best-sellers.
The first yachting shoes came out in 1948, but their patent was sold to Uniroyal. In 1950 Sebago-Moc’s turnover reached 1 million dollars and in 1952 daily production reached 2000 pairs of shoes: a new plant was built.
In 1965 the company started selling in Europe thanks to a partnership with entrepreneur Francisco Gaudier.
In 1963 it started to manufacture women’s shoes; in 1970 it launched the Docksides® design, another of the brand’s best sellers.
For the occasion the company name was simplified into Sebago®.
In 1978, passionate sailor and CNN founder Ted Turner agrees in lending his own image to Docksides® products.
In 1981 the Campsides® outdoor line was launched.
In 1984 Sebago® was the first American company to sponsor a boat in the O-Star Race.
In the late 90s the company went through a time of crisis that peaked in 2003 when Sebago® was acquired by US company Wolverine World Wide, Inc.
On July 31st, 2017 the brand became part of the BasicNet Group’s portfolio.
Company Details
- Employees
- 64
- Founded
- -
- Address
- Torino, Piemonte 10152, It
- Phone
- 866-699-7367
- Industry
- Footwear Manufacturing
- NAICS
-
Footwear Manufacturing
- Website
- sebago.com
- Keywords
- Torino.
- HQ
- Torino, Piemonte
Sebago Questions
Sebago's helpline number is 866-699-7367
Sebago's website is sebago.com
Sebago's LinkedIn profile is https://it.linkedin.com/company/sebago
Sebago has
64 employees.
View email and phone details for 64
employees at Sebago.
Sebago's industry is
Footwear Manufacturing
Sebago's top competitors are
Lavazza Group,
K-Way,
Superga,
Golden Goose,
Sebago France,
Basicnet Spa,
Kappa,
The North Face,
Briko,
Robe Di Kappa.
Sebago's categories are Footwear Manufacturing
Sebago's founding year is 1946
