• Lidero las estrategias de marketing y de posicionamiento en canales digitales y tradicionales para maximizar la visibilidad de la marca.• Gestiono equipos y coordino la implementación de activaciones, impulsando campañas innovadoras para conectar efectivamente con el público objetivo.• Desarrollo y ejecuto planes de marketing integrales, asegurando que las estrategias cumplan con los objetivos de crecimiento de la organización.• Optimizo la presencia de la marca en el mercado, enfocándome en resultados medibles y alineados con los objetivos corporativos.

• Dirección del Equipo de Comunicaciones: Asumí la responsabilidad de liderar el equipo de comunicaciones, supervisando diversos proyectos y estrategias para asegurar una comunicación efectiva y coherente.• Gestión de Alianzas Estratégicas: Me encargué de identificar y establecer nuevas alianzas estratégicas con empresas de diversos sectores, con el objetivo de incrementar la visibilidad y el posicionamiento de Moretti en el mercado.• Coordinación de Eventos Corporativos: Tomé la iniciativa en la organización y ejecución de eventos corporativos, incluyendo capacitaciones, actividades de integración, jornadas de puertas abiertas (open house) y ceremonias de reconocimiento, para fomentar la cohesión y el desarrollo profesional del equipo.• Administración de los Procesos de Incorporación y Desvinculación (On-boarding y Off-boarding): Estuve a cargo de los procedimientos de incorporación y desvinculación de colaboradores, asegurando una transición fluida y positiva para todos los involucrados.

Responsible for developing and executing effective communication strategies, I collaborated closely with the human resources, recruitment, sales and marketing departments to ensure alignment in communication and achieve the company's objectives.One of my most notable achievements was leading the conception and implementation of a comprehensive management plan, enhancing internal communication and contributing to improving the climate and collaboration between the different departments of the organization. This comprehensive approach had a positive impact on employee engagement and satisfaction.At the end of my stage, I directed the selection and training process of new collaborators for the organizational communication area, raising the quality and effectiveness of both internal and external communications and thus consolidating the importance of culture, climate and internal communication in the organizational fabric.

During my career at Tapout, I led teams and projects focused on internal and corporate communication, achieving significant progress in the areas of organizational climate, business culture, and internal interaction. One of my main achievements consisted of the formation of a team specialized in internal communication, business culture, organizational climate and identity, with which effective and coherent strategies were executed in these areas.I promoted corporate events, established communication channels and developed informative material to maintain constant and effective communication with collaborators. I implemented key performance indicators (KPI) to evaluate job satisfaction and launched new programs aimed at workplace inclusion, improving the organizational climate, strengthening business culture and organizational identity.In addition, I took the initiative and had the opportunity to propose the implementation of a comprehensive climate and culture plan, aimed at enhancing the well-being of our collaborators both in the administrative office and in the stores serving the external public. We use various tools to carry out an initial diagnosis and, based on the results obtained, we manage and implement the first action plan to spread Tapout's culture and improve the organizational climate.

In my experience at Planifi-K Events, I had the opportunity to lead teams in national and international events in the areas of mining and technology. My leadership and communication skills were reflected in significant achievements, such as the establishment of an efficient internal communication system for the events "Hatun Tinkuy Perú 2019" and "National Mining Congress 2021", highlighting the importance of internal communication in the field. organizational.Similarly, I coordinated teams for the coverage of the event "Economic reactivation of Peru with sustainable mining." In addition, I implemented digital internal communication channels designed for collaborators and exponents, which contributed to the strengthening of relationships and the overall success of the event, highlighting the relevance of internal communication in the context of organizations.