Ash Anand Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Permanent role as of October 2024, with previous contract dates: April 2023 – September 2024 | May 2020 - April 2022 | Oct 2017 – July 2019- Overseeing complex web migration projects of hundreds of pages and new IAs for Corporate and Wealth hubs - Working effectively and in an agile way within squads to deliver on project objectives and manage blockers - Managing the strategy and copywriting of digital transformation projects for the security hub, private banking and digital wallets, as well as smaller scale web uplifts for financial wellbeing, home loans and ways to bank- Creating RACIs, managing external and internal stakeholders, SMEs, agencies and Legal for all projects - Identifying project scopes and measures of success - Managing timelines and workloads to ensure timely project delivery- Collaborating with squads across the organisation on two major campaigns - Running A/B tests and creating new iterations for ANZ’s homepage and primary navigation - Analysing Adobe Analytics dashboards for page performance and using insights to inform uplifts - Utilising SEO research and market insights in discovery for web solutions - Adept at AEM, the bank's CMS platform - Results-focused project delivery for the security campaign web uplift, with a 5.6% conversion rate (benchmark of 3% - 4%), and a #4 search ranking for ANZ’s ‘Types of scams’ page, which had previously held the #10 position. The digital wallets uplift also resulted in a higher ranking for ANZ - from #66 pre-uplift to #7 post-uplift

Melbourne, Australia

Working with a range of brands, from household names to rising startups. Clients included: AKQA, Alzheimer's Queensland, Bank of Melbourne, Bendigo Bank, Brightlabs, Cleanaway, Deakin University, Ducere, Private Media, Save the Children, St Vincent's Hospital, and Victoria University.

I managed public relations campaigns and editorial activities for the charity's key fundraising campaigns. This role involved: - Writing copy (print and digital) for direct marketing, advertising, websites, newsletters and speeches- Planning and executing robust PR campaigns, events and liaising with media - Developing and managing Cancer Council Victoria's Facebook page- Working within a federated structure, collaborating with teams in other states - Handling media issues - Recruiting and nurturing relationships with high-profile ambassadors, including then-Prime Minister, Julia Gillard and celebrities

During this six-month contract at PR agency, the SPA Way, I worked across Retail, Consumer, Health and NFP sectors. At the agency, I implemented a PR strategy for Netdoctor.co.uk - and pitched and won new business with Virgin Healthcare. I also worked with clients BAA Retail (co-managing a team of 10 PR executives) and The British Hernia Centre.

I managed the PR department for the UK’s leading baby charity, funding research into pregnancy complications. My role involved: - Developing an annual PR strategy and liaising with press to secure ongoing coverage in national media - Writing copy for marketing material, newsletters and speeches for the CEO- Winning new business with corporate partners (New Look, GAP, Boots, J&J and Tesco) - Operating as a spokesperson for the charity, in the media and at events - Working with high-profile ambassadors such as then-Prime Minister, Gordon Brown and his wife Sarah, Gordon Ramsay, Penny Lancaster, the Duchess of York and Anna Friel- Managing a PR team of four PR specialists

I worked across Consumer, Healthcare and NFP sectors at international PR agency, Grayling. My clients included Bayer, Unilever and The British Lung Foundation.