Ash-Marie Duvernois Email & Phone Number

Roswell, Ga, Us

Atlanta, Georgia, Us

Support the Digital product roadmap by working with stakeholders to identify and deliver new product features which drive revenue and customer adoption at market scale. Manage and execute on our product strategy, perform deep customer discovery, and drive learning insights.

Atlanta, Georgia, Us

Focus on driving new and existing B2B customer transactions to grow revenue and the customer database. Leveraging analytics and customer insights to improve conversion rates for new and repeat customers within CoxBusiness.com and from marketing channels.· Drive the acquisition user experience across CoxBusiness.com including website design, offer strategy and requirements with the pure intention to optimize revenue and relationship growth for new and repeat customers.· Collaboration with the Pricing and Product team to develop the strategy for offers and merchandising to drive revenue growth.· Accelerate test and learn opportunities by partnering in the creation, management and testing of messages and experiences focused on improving business outcomes through user experience optimizations.· Develop the Strategic Roadmap to propel future growth and retention across multi-channel touchpoints with a self-serve focus.· Provide forecasting web and web-influenced transactions and sale metrics for benchmarking and brand health.· Communicates results of tests and learnings to cross-functional team and stakeholders.· Researches new tools to drive conversion improvements.· Develop the lead nurture and scoring process.

Alpharetta, Ga, Us

Oversaw the maintenance and performance of the HoneyBaked website, led HoneyBaked’s digital innovation, online sales and the digital experience across consumer touchpoints.· Managed day-to-day operations to support business objectives & revenue goals· Developed B2C/B2B landing pages and content· Oversaw site performance maintenance (analyzed and troubleshooting website technical issues)· Main support for NetSuite SCA Platform (development and support ticketing)· Tested new site enhancements and functionality - UAT· Implemented and translated our customer’s needs into new site platform/features· Managed marketing events and activities calendars – SEM/Email/Social/Catalog (created & executed)· Designed consumer journey strategies, user cases and performed AB testing· Managed invoicing and annual marketing budget planning· Managed and launched ecard ‘gift cards’· Reviewed product line up based on seasonal occasions and overall assortment for year-round opportunities· Improved Ecommerce shipping packaging and redevelopment· Tracked and measured online sales and marketing programs· Optimized marketing tools to increase site, sales performance and customer acquisition· Monitored competitor marketing efforts/industry trends for competitive tracking · Managed Ecommerce Paid Social (Facebook, Instagram, Pinterest) and supported Retail Company/Franchise & National Brand Campaigns: Paid Social, PPC, Display Retargeting Advertising· Project Manager for My HoneyBaked Ham App shutdown (Data Transitions, Communications)

Alpharetta, Ga, Us

· Tracked and measured online sales and programs; test strategies and creative to optimize results.· Developed and executed an online CPA to maximize site traffic and sales demand.· Maximized paid/natural search traffic and order conversion, while meeting CPA targets.· Developed and executed all email marketing, including support of other sales channels.· Analyzed operational efficiencies, user experience and performance to make improvements and maximize future opportunities.· Assisted and supported broader Ecommerce team with the establishment and implementation of online strategic initiatives.· Worked with external resources to drive effective creative development and execution.· Monitored competitor marketing efforts and industry trends.· Provided competitive tracking, analysis, and reporting on a regular basis.· Defined the optimal customer web site experience, including working with internal/external teams on the development and maintenance of web content and translating our customer’s needs into new site features and new services.· Sourced and evaluated new technology providers from a perspective of business value, product roadmap & technical complexity.· Proactively suggested additional enhanced features, functions and capabilities of the website· Ensured best practices across all Ecommerce-related efforts and initiatives..· Performed quality assurance reviews to ensure website accuracy and functionality.

· Developing and designing web-pages for local Atlanta-based and International UK start-up companies.· Developing the technical and functional design requirements that each client needs and capturing their ideas and vision.· Maintaining web pages for various of clients.

Atlanta, Ga, Us

· Responsible for company’s eCommerce operations including the development, integration, optimization, and technology updates across all external and internal applications.· Developed and supported company's marketing plan and sales opportunities by providing leadership and mentoring from strategy, creative direction, timing, to execution.· Identified, implemented and managed advertising opportunities, digital and web enhancements by monitoring performance/analytics of website and executing enhancements to drive traffic, improve conversions and customer experience across all customer touch points.· Prioritized creative projects and built partnerships with relevant external vendors to support marketing strategy, issue resolution and seasonal upgrades.· Managed online best practices, browser compatibility, developed user interfaces (added new products, implemented sales, data feeds, wrote SEO-friendly content, designed web graphics, troubleshooting)· Responsible for Google Merchant Account including Google Shopping PLA and Feed Optimization.

Atlanta, Ga, Us

Atlanta, Ga, Us

· Developed the company’s brand · Implemented and maintained social media· Developed digital marketing campaigns· Designed and coding their new web design template · Responsible for upgrading inventory and content on company’s website

Addison, Tx, Us

· Developed team’s logo and corporate identity· Designed and managed the team’s website· Managed the team’s marketing and promotions· Attended team building seminars

Charlotte, Nc, Us

· Met and exceeded daily business goals · Handled money transfers, deposits, and withdrawals

Bachelor Of Arts, Advertising

Certificate, Project Management