Ash-Marie Duvernois Email and Phone Number
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Tech savvy award winning eCommerce professional with premium internet marketing experience and proven ability to increase sales through a variety of skills that cover both traditional and digital advertising. Selected by Brand Innovators LLC as one of America’s 40 Under 40 in 2018. Member of the Brand Innovators Labs Innovation Advisory Council.Advanced Knowledge of search engine strategies and search engine optimization along with web analytics tools. Master in applying analytics sensibility to make strategic decisions from data. Understands consumer behavior data; knowledge of segmentation, testing and measurement techniques. Highly experienced coordinating the product content for luxury online retailers with thousands of products. Developed SEO-friendly content and effective display advertising to increase eCommerce conversions. Effective with communicating ideas to 3rd party vendors and developers to accomplish web development goals. Managed seasonal and daily product updates.Expert knowledge of: URL structures, indexing, algorithm changes, metadata, SEO copywriting, link research, link building, back-link analysis, anchor link analysis, broken links, cross linking, 301 redirects.ADDY award winner in Package Design and Mixed Media. Advanced with design, programming and markup languages (Dreamweaver, Illustrator, InDesign, Photoshop); including website design, layout and coding (ActionScript, CSS, HTML, JavaScript, PHP, XHTML and XML).Demonstrated ability to accurately estimate timing and associated costs across print and web projects of varying type, scale and complexity.I understand the demand of personalizing media and the importance of new emerging web trends. I see myself as a creative thinker and can adapt to different roles to be a fresh addition to any professional team.Specialties: Advertising, Marketing, Web Development, Design, Digital Media, Social Media, Adobe Creative Suite: Photoshop, Illustrator, InDesign and Dreamweaver.
Cox Business
View- Website:
- coxbusiness.com
- Employees:
- 1258
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Senior Lead Ecommerce Product ManagerCox BusinessRoswell, Ga, Us
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Senior Manager, Product Management (Digital Experience & Ecommerce)Cox Business Apr 2021 - PresentAtlanta, Georgia, UsSupport the Digital product roadmap by working with stakeholders to identify and deliver new product features which drive revenue and customer adoption at market scale. Manage and execute on our product strategy, perform deep customer discovery, and drive learning insights.
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Senior Manager, Digital Marketing AcquisitionCox Business Apr 2020 - Apr 2021Atlanta, Georgia, UsFocus on driving new and existing B2B customer transactions to grow revenue and the customer database. Leveraging analytics and customer insights to improve conversion rates for new and repeat customers within CoxBusiness.com and from marketing channels.· Drive the acquisition user experience across CoxBusiness.com including website design, offer strategy and requirements with the pure intention to optimize revenue and relationship growth for new and repeat customers.· Collaboration with the Pricing and Product team to develop the strategy for offers and merchandising to drive revenue growth.· Accelerate test and learn opportunities by partnering in the creation, management and testing of messages and experiences focused on improving business outcomes through user experience optimizations.· Develop the Strategic Roadmap to propel future growth and retention across multi-channel touchpoints with a self-serve focus.· Provide forecasting web and web-influenced transactions and sale metrics for benchmarking and brand health.· Communicates results of tests and learnings to cross-functional team and stakeholders.· Researches new tools to drive conversion improvements.· Develop the lead nurture and scoring process.
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Director Of Ecommerce & Digital MarketingThe Honey Baked Ham Company, Llc May 2019 - Apr 2020Alpharetta, Ga, UsOversaw the maintenance and performance of the HoneyBaked website, led HoneyBaked’s digital innovation, online sales and the digital experience across consumer touchpoints.· Managed day-to-day operations to support business objectives & revenue goals· Developed B2C/B2B landing pages and content· Oversaw site performance maintenance (analyzed and troubleshooting website technical issues)· Main support for NetSuite SCA Platform (development and support ticketing)· Tested new site enhancements and functionality - UAT· Implemented and translated our customer’s needs into new site platform/features· Managed marketing events and activities calendars – SEM/Email/Social/Catalog (created & executed)· Designed consumer journey strategies, user cases and performed AB testing· Managed invoicing and annual marketing budget planning· Managed and launched ecard ‘gift cards’· Reviewed product line up based on seasonal occasions and overall assortment for year-round opportunities· Improved Ecommerce shipping packaging and redevelopment· Tracked and measured online sales and marketing programs· Optimized marketing tools to increase site, sales performance and customer acquisition· Monitored competitor marketing efforts/industry trends for competitive tracking · Managed Ecommerce Paid Social (Facebook, Instagram, Pinterest) and supported Retail Company/Franchise & National Brand Campaigns: Paid Social, PPC, Display Retargeting Advertising· Project Manager for My HoneyBaked Ham App shutdown (Data Transitions, Communications) -
Senior Ecommerce & Digital Marketing ManagerThe Honey Baked Ham Company, Llc Sep 2016 - May 2019Alpharetta, Ga, Us· Tracked and measured online sales and programs; test strategies and creative to optimize results.· Developed and executed an online CPA to maximize site traffic and sales demand.· Maximized paid/natural search traffic and order conversion, while meeting CPA targets.· Developed and executed all email marketing, including support of other sales channels.· Analyzed operational efficiencies, user experience and performance to make improvements and maximize future opportunities.· Assisted and supported broader Ecommerce team with the establishment and implementation of online strategic initiatives.· Worked with external resources to drive effective creative development and execution.· Monitored competitor marketing efforts and industry trends.· Provided competitive tracking, analysis, and reporting on a regular basis.· Defined the optimal customer web site experience, including working with internal/external teams on the development and maintenance of web content and translating our customer’s needs into new site features and new services.· Sourced and evaluated new technology providers from a perspective of business value, product roadmap & technical complexity.· Proactively suggested additional enhanced features, functions and capabilities of the website· Ensured best practices across all Ecommerce-related efforts and initiatives..· Performed quality assurance reviews to ensure website accuracy and functionality.
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Multimedia DesignerArtlanta Dec 2009 - Dec 2019· Developing and designing web-pages for local Atlanta-based and International UK start-up companies.· Developing the technical and functional design requirements that each client needs and capturing their ideas and vision.· Maintaining web pages for various of clients. -
Director Of Ecommerce OperationsAuthenteak Outdoor Living Aug 2014 - Sep 2016Atlanta, Ga, Us· Responsible for company’s eCommerce operations including the development, integration, optimization, and technology updates across all external and internal applications.· Developed and supported company's marketing plan and sales opportunities by providing leadership and mentoring from strategy, creative direction, timing, to execution.· Identified, implemented and managed advertising opportunities, digital and web enhancements by monitoring performance/analytics of website and executing enhancements to drive traffic, improve conversions and customer experience across all customer touch points.· Prioritized creative projects and built partnerships with relevant external vendors to support marketing strategy, issue resolution and seasonal upgrades.· Managed online best practices, browser compatibility, developed user interfaces (added new products, implemented sales, data feeds, wrote SEO-friendly content, designed web graphics, troubleshooting)· Responsible for Google Merchant Account including Google Shopping PLA and Feed Optimization. -
Ecommerce ManagerAuthenteak Outdoor Living May 2012 - Aug 2014Atlanta, Ga, Us
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Marketing Communications StrategistAuthenteak Outdoor Living Mar 2011 - May 2012Atlanta, Ga, Us
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Web Developer & Marketing DirectorFarsi Fine Jewelers Sep 2010 - Mar 2011· Developed the company’s brand · Implemented and maintained social media· Developed digital marketing campaigns· Designed and coding their new web design template · Responsible for upgrading inventory and content on company’s website
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Design And Marketing ManagerMary Kay Inc. Oct 2009 - Sep 2010Addison, Tx, Us· Developed team’s logo and corporate identity· Designed and managed the team’s website· Managed the team’s marketing and promotions· Attended team building seminars -
TellerBank Of America Sep 2008 - Dec 2008Charlotte, Nc, Us· Met and exceeded daily business goals · Handled money transfers, deposits, and withdrawals
Ash-Marie Duvernois Skills
Ash-Marie Duvernois Education Details
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The Art InstitutesAdvertising -
Georgia State UniversityProject Management
Frequently Asked Questions about Ash-Marie Duvernois
What company does Ash-Marie Duvernois work for?
Ash-Marie Duvernois works for Cox Business
What is Ash-Marie Duvernois's role at the current company?
Ash-Marie Duvernois's current role is Senior Lead Ecommerce Product Manager.
What is Ash-Marie Duvernois's email address?
Ash-Marie Duvernois's email address is as****@****ess.com
What schools did Ash-Marie Duvernois attend?
Ash-Marie Duvernois attended The Art Institutes, Georgia State University.
What are some of Ash-Marie Duvernois's interests?
Ash-Marie Duvernois has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Ash-Marie Duvernois known for?
Ash-Marie Duvernois has skills like Graphic Design, Web Design, Copywriting, Advertising, Adobe Creative Suite, Web Development, Entrepreneurship, Analytics, Business Development, Customer Service, Leadership, Microsoft Office.
Who are Ash-Marie Duvernois's colleagues?
Ash-Marie Duvernois's colleagues are Evelyn Fana, Curtis Wingett, Ron Jackson, Mba, Six Sigma, Teresa Wilson, Monte Danos, John Jankowski, Maria Cedillo.
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