Founder
CurrentCALI DA MELA LLC, the largest and most dynamic Punjabi concert company in California. Renowned for hosting electrifying events that draw thousands of attendees, we are at the forefront of bringing Punjabi music and culture to life on the West Coast.Marketing and Promotion-Social media management-Advertising-Public relations-Branding and content creation-Paid Advertising-Organic Marketing-Online Ticketing SalesLogistics and Operations- Coordination with vendors and suppliers- Transportation and Accommodations for Artists and Management- Ability to organize and operate with live music venues. Team Leadership and Communication-Leadership and team building-Clear and effective communication-Conflict resolutionLegal and Compliance-Understanding of contracts and legal agreements-Knowledge of health and safety regulations-Compliance with local laws and ordinances-Insurance and liability managementCustomer Experience-Audience engagement and interaction-Feedback collection and analysis-Accessibility and inclusivity considerations-Merchandise and concessions managementCreative Skills-Visual and graphic design-Creative concept development