Marketing Specialist
Current*Developing and implementing an end-to-end marketing strategy (both offline & digital) and building a strong brand awareness campaign.*Building content calendars for social media monthly and copy-creation for all company resources. *Targeted ad campaign management with a 3x increase in revenue.*Creating a brand new email marketing funnel & strategy that accrued 3x new subscribers and over 2x returns in sales conversions over 2 months.*Exploring new platforms for sales generation (onboarding to Amazon FBA and Omni - Majid Al Futtaim's order management system for Mall of the Emirates, Dubai), creating & implementing a 360° marketing plan for the same.*B2B marketing media & PR management for the brand's festive installations at hotel properties like Atlantis the Palm, Grovsner House, & Le Royal Meridien, Dubai.*Website back-end management - product photography, copywriting, creative idea generation, and backlink building for searchability & SEO enrichment.*Event management for company events - VIP influencer store launch, meet & greets, corporate, events, and photo shoots.*End-to-end content generation ranging from concept to completion for all marketing campaigns.