Asha Carroll Email and Phone Number
I am a 2024-2025 Obama Foundation United States Leader and senior executive with over a decade of experience leading impactful public health interventions, digital marketing, and political communications strategies. Currently, as Assistant Vice President, Community Campaigns at Shatterproof, I oversee the National Stigma Initiative's portfolio of statewide campaigns to reduce stigma toward people with substance use disorder. My work focuses on shifting societal attitudes, fighting misinformation, and ultimately improving health outcomes across communities.I take pride in designing and executing marketing strategies that drive real change, blending grassroots efforts with top-level influence to deliver relevant, community-centered content. Through innovative microtargeted health communication and community engagement, I lead a diverse team of professionals to create large-scale, statewide campaigns that achieve measurable results.Previously, I served as Communications Director and Spokesperson for the Vermont Democratic Party, developing winning digital and communications strategies for campaigns from City Council to Congress. I’ve also built consumer brands that have gained widespread attention and viral success, with features in Harper’s BAZAAR, Bon Appétit, WWD, NowThis, and more. Throughout my experience, I've collaborated with high-profile influencers, legacy organizations, and trending brands to shape impactful marketing initiatives.I’ve held leadership roles across both nonprofit and for-profit sectors, and I’m focused on making a positive impact in the communities I serve. Outside of my professional work, I’m passionate about social change, public speaking, and continuing to advocate for the causes I care about. I’m a proud former school board member and an occasional opera singer—always looking for new ways to connect and make a difference.
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Senior Director, Communications, Research, And DataMinnesota Dfl PartyUnited States -
Assistant Vice President, Community Campaigns, National Stigma InitiativeShatterproof Jan 2024 - PresentNorwalk, Ct, UsLeads Shatterproof's evidence-informed health communication campaigns to reduce addiction stigma in communities, serving 27% of the U.S. population, aligning strategic growth initiatives with measurable outcomes. Establishes and nurtures high-level partnerships, secures funding renewals, and ensures program excellence through data-driven decision-making and continuous innovation. -
Senior Director, Digital, National Stigma InitiativeShatterproof Jan 2023 - Dec 2023Norwalk, Ct, UsOversaw statewide digital campaign strategy and operations for Shatterproof's evidence-informed community addiction stigma reduction interventions. Scaled campaigns from 2 to 6 states, managing a high six-figure budget. Led advanced microtargeting strategies and expanded integrated marketing efforts, driving a 139% increase in engagement and positioning the initiative for continued growth.
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Director Of Social Media Engagement, National Stigma InitiativeShatterproof Feb 2022 - Dec 2022Norwalk, Ct, UsDesigned and led the social media, digital ad, and influencer strategy for the National Stigma Initiative’s addiction stigma reduction campaigns. Built and managed a digital team specializing in advertising, influencer marketing, and content development to ensure successful execution across statewide community campaigns. Pioneered an in-house agency model to streamline operations and enhance campaign performance.
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FounderPhasey Sep 2019 - PresentBuilt and grew a consumer packaged goods (CPG) brand with a focus on reproductive health stigma, education, and activism to major national and international retail distribution.Retailers: Urban Outfitters, Erewhon, Unfabled, Pop Up Grocer & 1000+ independent retailersMedia: Harper’s BAZAAR, WWD, Bon Appétit, NowThis, POPSUGAR, SBA.gov's Success Stories, Thrillist, Ad Age, Clios, The Dieline, Trend Hunter, TrendWatching, Well+Good, Mashed, TimeOut New York, theSkimm, Snaxshot, Bon Appétit's Food People Podcast, WGN9 Chicago, Access HollywoodPartnerships: U by Kotex, Kimberly-Clark, Quality Meats Creative, Fur, PERIOD., Aunt Flow, Cora, CocojuneInfluencers: Charlotte McKinney (2.1M), Erica Pelosini Leeman (393K), Morgan Lynzi (110K), Sea Moss Girlies (55K)Awards: 2022 U.S. Small Business Administration Vermont Exporter of the Year -
Communications Director; SpokespersonVermont Democratic Party Aug 2020 - Feb 2022Montpelier, Vermont, UsServed as chief on-the-record spokesperson and developed and operationalized 2021-22 statewide strategic messaging and communications strategy.• Spoke regularly on live TV and on the record with digital and print media reporters, generating frequent repeat coverage from publications including Vermont Public Radio, VTDigger, and Seven Days• Devised 2022 rural messaging strategy• Wrote statements for Democratic statewide, legislative, and party leadership and built and wrote copy for email marketing campaigns, Session Spotlights, and Statewide Snapshots• Directed complete brand refresh and website redesign, improving site bounce rate by 3x within 6 months and email open rates by 2x within 1 year• Organized and served as staff lead for Message & Communications and DEI Committees• Managed all social channels, growing Instagram following 4x YOY and launching recurring Membership Testimonial and Thankful Thursdays campaigns• Designed microinfluencer program spotlighting Vermonters age 40 and under -
Digital Organizing DirectorVermont Democratic Party Mar 2020 - Nov 2020Montpelier, Vermont, UsDeveloped and managed the party’s first statewide comprehensive digital plan and expanded digital communications to include storytelling and video content.• Advised on campaign strategy and messaging, and developed region-by-region digital ad strategy• Assisted in hiring and onboarding an all-remote field team of 11 people• Created the organization’s first relational organizing program, with a 260% improvement in commit-to-vote• Led all 2020 digital fundraising efforts• Led STP strategy for GOTV social media video ad campaigns• Built 2020 P2P texting and autodialer volunteer training programs, contributing to a volunteer base increase of 1000% over 5 months• Provided technical assistance to statewide candidates on P2P and broadcast texting• Developed and executed COVID-19 wellness checks initiative, connecting with over 40,000 Vermonters via phone• Coordinated and ran 2020 DNC Vermont virtual events featuring U.S. Senators Booker, Brown, and Leahy• Co-produced and led event marketing for 21st annual signature fundraiser featuring Secretary Pete Buttigieg
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Regional Organizing DirectorVermont Democratic Party Jan 2020 - Mar 2020Montpelier, Vermont, UsExecuted the 2020 Burlington Municipal Election Coordinated Campaign in coordination with the Burlington Democratic Party across 5 City Council races, including managing and organizing field, direct mail, communications, digital, and all campaign events.• Created and implemented a short-term, intensive field and GOTV program, totaling 25,000 calls and 8,000 doors knocked in 6 weeks• Recruited, trained, and managed over 80 volunteers, including goal setting, daily check-ins, and data collection• Developed voter messaging strategy, including phone/text scripts, relational organizing, candidate debate coaching, and media appearances on local TV and radio stations• Oversaw data management and list segmentation in Votebuilder and NGP VAN, and led strategy for targeted mail program and EDDM mail program• Designed and targeted paid digital video ads to a universe of 50,000+ voters
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Digital, Influencer, And Partnership Marketing Strategy ConsultantFreelance 2015 - 2022Using my experience founding and growing an e-commerce startup in the growing social media and influencer marketing space and building and supporting political campaigns from City Council to Congress, I advised and aided brands, organizations, campaigns, and initiatives in their digital, influencer, and partnership marketing strategic planning and execution.Clients: Bob’s Red Mill, Rodelle, Justin's Nut Butter, Blue Diamond Almond Breeze, Vermont Farmers Food Center; public health, education, and performing arts initiatives; numerous local and statewide political campaigns
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Patrick J. Leahy FellowVermont Democratic Party 2018 - 2018Montpelier, Vermont, UsOversaw 2018 Vermont Democratic Party House Campaign field efforts in Rutland and Windsor Counties.• Assisted in flipping two seats and retained a third, working closely with four state House candidates to increase the productivity of voter contact operations by organizing phone banks and canvasses throughout Vermont• Conducted continuous volunteer recruitment and staffed candidates as needed at campaign events• Maintained knowledge of campaign territory, voter interests, and other best practices using Votebuilder (VAN) to engage voters and prompt voter registration and turnout
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Director Of Sales And Marketing, Edible Green MountainsEdible Communities 2017 - 2018Santa Fe, Nm, Us• Led concept for the inaugural annual EGM Weddings and ECD Weddings issues• Authored articles for EGM Weddings and ECD Weddings• Served as spokesperson for the magazine at regional events -
Ceo & Co-FounderCake In A Crate 2015 - 2018Built a nationally-distributed direct-to-consumer dessert kit company applying a meal kit model and levers of digital influence via co-branded products with bloggers, megainfluencers, and legacy natural food brand partners to introduce whole food, plant-based baking to mainstream audiences.Strategic Brand Partners: Bob's Red Mill, Blue Diamond Almond Breeze, Justin's Nut Butter, Theo Chocolate, Rodelle, Edward & Sons, Califia Farms, Vermont VillageCo-Branded Influencer Product Partners: Molly Yeh (Food Network's "Girl Meets Farm"), Gena Hamshaw ("Food52 Vegan"), Tieghan Gerard (NYT bestseller "Half Baked Harvest"), Monique Volz (Ambitious Kitchen), Jessie Snyder (Jessie May), Sarah Fennel (Broma Bakery), Amanda Paa (Heartbeet Kitchen), Brandi Doming ("The Vegan 8")Media: Food & Wine, Cooking Light, MSN, The Coastal Table, NY Launch Pod, The Financial Exchange, WCCO Morning Show -
Director Of OperationsScarsdale Strings 2014 - 2015Managed day-to-day operations for K-12 arts programming in New York City public schools and across Westchester County for a music education startup serving schools seeking alternative solutions to traditionally-funded in-school and after-school arts programs.• Developed and maintained relationships with school administrators across the 5 boroughs and Westchester County• Created the Scarsdale Strings Fellows training program for first-year music educators• Led recruitment and hiring efforts for over 25 full-time, part-time, and contract music educators• Supported curriculum development for K-12 vocal, instrumental, and general music education classes -
Proofreader/Copy EditorLazard 2013 - 2014New York, New York, UsSupported a global financial advisory and asset management firm with proofreading and editing legal documents in English and Italian. Checked content for style, grammar, proper tone, consistency, and formatting consistency in accordance with Lazard's internal style guide. -
Professional Soprano, Voice Teacher & Arts AdministratorNew England Conservatory Of Music 2009 - 2014Boston, Ma, UsPerformed leading and supporting opera roles as a lyric/lyric coloratura soprano with a special interest in late 19th and early 20th century German Lieder and the music of Benjamin Britten and Charles Ives.Companies: Castleton Festival, Brevard Music Festival, SongFest, CCM Spoleto, New England Conservatory, Carnegie Mellon UniversityRoles: Pamina (The Magic Flute), Donna Anna (Don Giovanni), Governess (The Turn of the Screw), Belinda (Dido and Aeneas), Sister Constance (Dialogues of the Carmelites), Yum-Yum (The Mikado)Languages: German, French, Italian
Asha Carroll Education Details
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Carnegie Mellon UniversityVocal Performance -
Middlebury Language SchoolsGerman
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New England Conservatory Of MusicVocal Performance
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Institute For Integrative NutritionIntegrated Nutrition
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Emerge VermontSignature 70-Hour Candidate Training Program
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Supermajority Education FundMajority Leader
Frequently Asked Questions about Asha Carroll
What company does Asha Carroll work for?
Asha Carroll works for Minnesota Dfl Party
What is Asha Carroll's role at the current company?
Asha Carroll's current role is Senior Director, Communications, Research, and Data.
What schools did Asha Carroll attend?
Asha Carroll attended Carnegie Mellon University, Middlebury Language Schools, New England Conservatory Of Music, Institute For Integrative Nutrition, Emerge Vermont, Supermajority Education Fund.
Who are Asha Carroll's colleagues?
Asha Carroll's colleagues are Jae Whiterabbit, Toni Wiegert, Melanie Jonaitis, Ugomma Ugorji, Zach Feece, Olivia Martin, Muhammad Awan.
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