Asha Gordon Email & Phone Number

Manage the OneTen initiative: Acts as a strategic intermediary amongst colleges, employers, talent, and community-based organizations to co-design equitable micro-pathways. Enhances current education-to-employment talent pipelines; ensuring that they are both responsive and sustainable.“I've seen a lot of different approaches during my time within the higher education space and within the 'education to employment' (workforce development) space. Both spaces have people who hope to right the respective wrongs of their industries - developing innovative solutions that meet the needs of the end user. From my vantage point, the future of education will involve strategically learning from/leveraging the strengths of these spaces (program design/delivery, mentorship, funding strategies, employer relations, etc.). Doing so would set the stage to sustainably scale the type of impact these entities hope to make - all while improving the time it would take to get there if they attempted to do it alone.”● Orchestrated a learning community of diverse stakeholders, driving the design of tangible employer solutions and optimizing workflows through human-centered design principles and change management strategies.● Initiated regional collaboratives amongst stakeholders and deployed design studios to operationalize the 'future state' of their ecosystem's talent pipeline for the placement of black talent in education & workforce contexts.

Presented with the offer to formalize my role as CoS: leading cross-functional org-wide initiatives that set the foundation for the organization to deliver on annual goals as well as identify innovative solutions:► Spearheaded effort to dismantle silos by organizing learning sessions between teams that established cross-functional workstreams that resulted in a renewed operating model, the elimination of duplicated processes, and an increase in productivity► Developed methodology for a three-year strategic plan with a focus on optimized efficiency, internal alignment, and collaboration across teams that led to a multi-year implementation plan and reduction of costs ► Utilizes a consultative approach in determining potential growth opportunities and the cultivation of B2B partnerships► Key advisor to the CEO - Translates overall vision into actionable plans for 20 departments (>100 employees) and collaborates with internal and external stakeholders to ensure successful execution

GOAL: 500,000 Learners by 2030 - Changing Economic DestiniesGeneration recruits, trains, places, and supports people in career-launching jobs while simultaneously providing employers with the talent they need. The goal is to solve employer challenges—skilled talent shortages, lackluster on-the-job performance, and high turnover in important roles— and reduce the national percentage of those who are unemployed/underemployed.► Oversees four departments dedicated to learner success with focus on instructional and program design, employer engagement, mentorship, career readiness, and early alert retention systems► Laid the groundwork for inter-department initiatives surrounding improving the learner journey in the interest of sustainable and foundational change for the learner and the organization► Leads global and national accounts (Verizon, Generation Global, McKinsey), achieving an increase in business by combining a deep understanding of partners’ objectives with a strong understanding of how to use our product and services to achieve them► Improves portfolio management strategy by curating sustainable revenue models within each partnership and monitors the progress of each piloted revenue stream ensuring fidelity

Promoted within 6 months due to establishing an operational foundation to convert & enroll more learners (800+) in 4 months than the company has ever produced in 1 year:► Invigorated and refocused a newly developed department by engaging in change management strategies to rapidly redefine the purpose & momentum of the division► Engaged as a thought leader in the spaces of cohort management, city-infiltration outreach strategies, and org-wide decision-making to drive organizational effectiveness and positive learner impact► Compiled aggregate data from a myriad of departments to formulate predictive analytics that informs process improvement, staff efficiency, and changes in the applicant experienceIn a desire to provide equitable access to all, I oversee two functional areas with specific focuses/purposes:► Admissions - GOAL: to PREPARE prospective learners with the necessary mindsets/soft skills/behaviors to overcome perceived obstacles and set appropriate expectations to ensure success► Enrollment Services - GOAL: to SERVE and meet the needs of the communities that we hope to impact/recruit from; so that they leave with tangible materials and/or gain access to our programs

Atlanta, Georgia, United States

Created an inaugural, yet malleable, process that focuses on strategy versus broad contact metrics - all while upskilling and empowering those within this role to enact their individual strategies:► Rapidly redesigned processes, revamped the application experience, and deployed various admissions tactics that contributed to the rate of prospective learners stalling in the process from 37% to 20% ► Performed in-depth analyses of the prospective learner database to provide robust insights into the behavior of our prospective learners to formulate plans to help improve retention metrics ► Instituted data-driven decisions towards the enrollment process - which include contact strategies, implementation of new tools, and meeting overall cohort outcomesAs Admissions Lead, I manage a team that sources the individual learner and places them in the cohort that would suit, not only them but also the employer best. The overall admissions funnel contains skills and risk assessments to provide the greatest point of success once they are selected, completed the training program, and are hired.

Greater Atlanta Area

Establishes long-term operational objectives, researches factors that may impact the success of the program and monitors the overall progress:► Yielded a 20% growth of major/minor count within 1 academic year through various recruitment initiatives and the redevelopment of department procedures► Initiated the semesterly planning, implementation, and evaluation of undergraduate academic policies► Developed and implemented all communication and marketing for the department regarding major promotion, employment, and graduate education opportunities► Advised a student population of approximately 500 undergraduate Economics majors and minors

Miami/Fort Lauderdale Area

Forged a new team that would guide newly matriculated students and solidified processes that anticipates obstacles concerning retention and enrollment:► Generated growth for each term by 26% in instances of enrollment for undergraduate programs ► Oversaw the onboarding, training, and overall performance of two teams that served an average of 2,500 applicants & students semesterly ► Developed content for drip email campaign plans that enhanced overall engagement and increased call to actions by 15% throughout the student pipeline from Prospectives to Enrolled► Responsible for achieving applicant volume goals and matriculated-to-enrolled rate goals for 50 undergraduate programs► Designed back-end workflows within Salesforce (CRM platform) and implemented process audits to ensure that procedures were followed efficiently► Established a web-based Online Student Orientation that educates newly matriculated students and prepares them to better navigate the university’s processes► Compiled aggregate data from a myriad of departments to formulate predictive analytics that informs what needs existed within the student life cycle

Miami/Fort Lauderdale Area

Pioneered the development of responsibilities, tasks, and procedures for the position:► Improved overall retention of matriculated students from 70% to 85% within the first six months of the implementation of new processes► Coordinated 600 students semesterly in navigating the various facets of initiating enrollment ► Designed a virtual orientation community within Blackboard to nudge and produce actions within students to increase enrollment conversions and as an added reinforcement to call center outreach► Published & presented at NACADA 2016 International Conference: Dubai on financial readiness and student persistence

Miami/Fort Lauderdale Area

Master Of Science - Ms, Organizational Leadership

Bachelor Of Arts - Ba, Organizational Communication, General